United States Lawn Mowers Market

​United States Lawn Mowers Market Overview:

The United States lawn mowers market size reached USD 4,319.2 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 14,472.8 Million by 2033, exhibiting a growth rate (CAGR) of 14.38% during 2025-2033. The growing need for smart and robotic equipment for lawn care, increasing focus on adopting sustainable lawncare solutions, and rising investments in construction and landscaping activities are some of the factors impelling the United States lawn mowers market share.

United States Lawn Mowers Market Analysis:

• Key Market Trends: Growing usage of battery-powered and electrical mowers on account of environmental laws and noise reduction advantages. Integration of smart technology with GPS, connectivity with apps, and programmable capabilities is revolutionizing the market landscape. Growth in professional landscaping services is driving strong commercial segment demand.
• Major Drivers: The rising consumer demand for automated and intelligent lawn mowing solutions is propelling market growth. Increased construction work and landscaping spending, along with rising environmental awareness promoting electric mowers, are substantially contributing to the United States lawn mowers market growth. Busy lifestyles also generate the need for time-efficient robotic lawn mowing systems.
• Market Opportunities: Incentives by the government for environmentally friendly lawn care machines provide substantial growth possibilities. New technologies such as AI navigation and IoT connectivity provide potential for innovation. Additionally, the growing United States lawn mowers market demand for professional landscaping and expanding suburban developments provide huge market growth opportunities.
• Market Challenges: Low initial cost of sophisticated robotic and smart mowers restricts uptake among price-conscious consumers. Short battery life and available charging facilities for electric models pose operational limitations. Climatic dependency and seasonal fluctuations in demand levels pose market volatility issues impacting the United States lawn mowers market analysis.

United States Lawn Mowers Market Trends:

Increasing Demand for Smart and Robotic Lawn Mowers

The increasing demand for smart and robotic lawn mowers is supporting the growth of the market in the United States. These mowers provide ease through automation and come with sophisticated features like GPS navigation, programmable schedules, and smartphone compatibility. As more people turn to technology for home upkeep, the popularity of robotic lawn mowers is growing, establishing them as a notable market category. The movement towards intelligent technology in lawn maintenance is changing the scenery, driving the expansion of the market. For instance, MOWRATOR announced its plans to launch the world's first battery-powered all-in-one remote control robotic lawn mower, S1, globally in early 2024. This is primarily for targeting the North American market.

Rising Focus on Sustainable and Eco-friendly Lawn Care Solutions

Increasing concerns about environment is catalyzing the requirement for sustainable and eco-friendly lawn mowers in the United States. Individuals are becoming aware of their ecological footprints and choosing electric and battery-operated lawnmowers over conventional gas-powered ones that release greenhouse gases. The change is also motivated by concerns about noise pollution, since electric mowers are significantly quieter than gas mowers. As a result, manufacturers are innovating mowers that provide sound-free applications. For example, in 2024, Greenworks expanded its product line with a range of high-efficiency, Zero-Turn mowers that not only offer zero emissions but also offer 14% faster cutting capability compared to gas models. Moreover, government regulations and incentives are crucial in promoting the use of these eco-friendly choices. This focus on sustainability is influencing purchasing decisions, with more consumers prioritizing products that are better for the environment.

Investments in the Construction and Landscaping Activities

With the rise of new housing projects and homeowners are focusing on their outdoor areas, which is catalyzing the demand for lawn care tools is growing. This pattern is supported by a high need for contemporary housing options. According to the U.S. Census Bureau, the construction spending for June 2024 was estimated as a seasonally varied annual rate of $2,148.4 billion. Landscaping services are also becoming a key aspect, as aesthetically pleasing outdoor spaces add significant value to properties. In response to the growing demand, lawn mower manufacturers are continually developing and launching new products. They are incorporating advanced ergonomic designs, powerful engines, and enhanced durability, making lawn mowers ideal for homeowners who are serious about maintaining their lawns. Furthermore, the professional landscaping sector is expanding, with many contractors seeking high-performance mowers to enhance their service offerings. This dual growth in both residential and professional sectors is creating a robust demand for lawn mowers across various categories, from basic push mowers to high-end zero-turn models.

United States Lawn Mowers Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product and application.

Product Insights:

• Manual
• Electric
• Petrol
• Robotic
• Others

The report has provided a detailed breakup and analysis of the market based on the product. This includes manual, electric, petrol, robotic, and others.

Application Insights:

• Commercial
• Residential

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes commercial and residential.

Regional Insights:

• Northeast
• Midwest
• South
• West

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Recent News and Development:

• In January 2025, MAMMOTION unveiled its next-generation robotic mowers at CES 2025, featuring the UltraSense AI Vision system and an expanded lineup including the LUBA mini AWD and YUKA mini Series. The AI-powered system enables precise lawn care with auto-mapping for areas up to 2.5 acres, virtual fencing, zero-distance edge cutting, and real-time obstacle detection. Mowers maintain performance up to 300 meters from the base, even with weak GPS, offering professional-grade, autonomous lawn maintenance while complementing Mammotion’s upgraded LUBA 2 AWD and YUKA Series models.
• In October 2024, Honda unveiled a new lineup of battery-powered lawn mowers, including walk-behind HRX, HRN, HRC models, and a commercial zero-turn-radius (ZTR) mower. These mowers offer professional-level performance, superior cutting, and eco-friendly features like zero emissions. The HRX models include advanced systems like Honda’s Select Drive® and e-Select Drive®. The ZTR, designed for commercial use, provides exceptional comfort, durability, and efficient operation. 

United States Lawn Mowers Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States lawn mowers market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States lawn mowers market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States lawn mowers industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.