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United States Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The United States male grooming products market size reached US$ 15,322 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 22,171 Million by 2027, exhibiting a growth rate (CAGR) of 6.14% during 2022-2027.

Male grooming products are utilized to maintain personal hygiene. They include shaving creams, deodorants, aftershave, cologne, shampoos, moisturizers, facial creams, serums, concealers, face masks and anti-aging creams. At present, changing lifestyles, along with the rising number of urban professionals, are positively influencing the demand for male grooming products in the United States.

The well-established personal care and cosmetics sector, in confluence with the increasing consciousness among male consumers towards personal wellbeing and appearance, is strengthening the growth of the male grooming products market in the United States. Apart from this, the strong influence of social media platforms, such as YouTube, Instagram and Facebook, along with the rising metrosexual culture, is driving the market growth. Furthermore, leading players are focusing on increasing initiatives to generate brand awareness. Consequently, they are introducing engaging campaigns to drive their sales. These players are also introducing male product lines and variants of their popular products to expand their consumer base in the country. Besides this, the sudden outbreak of the coronavirus disease (COVID-19) has resulted in the escalating sales of these products from e-commerce websites.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States male grooming products market report, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product, price range and distribution channel.

Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others
     

Breakup by Price Range:

  • Mass Products
  • Premium Products
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Product, Price Range, Distribution Channel, Region
Region Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)


Key Questions Answered in This Report:

  • How has the United States male grooming products market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States male grooming products market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the United States male grooming products Market and who are the key players?
  • What is the degree of competition in the industry?

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   United States Male Grooming Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product
    6.1      Male Toiletries
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2      Electric Products  
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    After Shave Lotions  
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7   Market Breakup by Price Range
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast   
8   Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacy Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4      Others
        8.4.1 Market Trends
        8.4.2 Market Forecast
9   Market Breakup by Region
    9.1    Northeast 
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Midwest
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    South
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    West
        9.4.1 Market Trends
        9.4.2 Market Forecast
10  SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11  Value Chain Analysis
12  Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13  Price Analysis   
14  Policy and Regulatory Landscape
15  Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: United States: Male Grooming Products Market: Major Drivers and Challenges
Figure 2: United States: Male Grooming Products Market: Sales Value (in Million US$), 2016-2021
Figure 3: United States: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: United States: Male Grooming Products Market: Breakup by Product (in %), 2021
Figure 5: United States: Male Grooming Products Market: Breakup by Price Range (in %), 2021
Figure 6: United States: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2021
Figure 7: United States: Male Grooming Products Market: Breakup by Region (in %), 2021
Figure 8: United States: Male Grooming Products (Male Toiletries) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: United States: Male Grooming Products (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: United States: Male Grooming Products (Electric Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: United States: Male Grooming Products (Electric Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: United States: Male Grooming Products (After Shave Lotions) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: United States: Male Grooming Products (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: United States: Male Grooming Products (Other Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: United States: Male Grooming Products (Other Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: United States: Male Grooming Products (Mass Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: United States: Male Grooming Products (Mass Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: United States: Male Grooming Products (Premium Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: United States: Male Grooming Products (Premium Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: United States: Male Grooming Products (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: United States: Male Grooming Products (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: United States: Male Grooming Products (Pharmacy Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: United States: Male Grooming Products (Pharmacy Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: United States: Male Grooming Products (Online Stores) Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: United States: Male Grooming Products (Online Stores) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: United States: Male Grooming Products (Other Distribution Channels) Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: United States: Male Grooming Products (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: Northeast: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: Northeast: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: Midwest: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: Midwest: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: South: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 33: South: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 34: West: Male Grooming Products Market: Sales Value (in Million US$), 2016 & 2021
Figure 35: West: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 36: United States: Male Grooming Products Market Industry: SWOT Analysis
Figure 37: United States: Male Grooming Products Market Industry: Value Chain Analysis
Figure 38: United States: Male Grooming Products Market Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: United States: Male Grooming Products Market: Key Industry Highlights, 2021 and 2027
Table 2: United States: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2022-2027
Table 3: United States: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2022-2027
Table 4: United States: Male Grooming Products Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: United States: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: United States: Male Grooming Products Market: Competitive Structure
Table 7: United States: Male Grooming Products Market: Key Players


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