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The United States male grooming products market is currently witnessing moderate growth. Male grooming products are utilized to maintain personal hygiene. They include shaving creams, deodorants, aftershave, cologne, shampoos, moisturizers, facial creams, serums, concealers, face masks and anti-aging creams. At present, changing lifestyles, along with the rising number of urban professionals, are positively influencing the demand for male grooming products in the United States.
The well-established personal care and cosmetics sector, in confluence with the increasing consciousness among male consumers towards personal wellbeing and appearance, is strengthening the growth of the male grooming products market in the United States. Apart from this, the strong influence of social media platforms, such as YouTube, Instagram and Facebook, along with the rising metrosexual culture, is driving the market growth. Furthermore, leading players are focusing on increasing initiatives to generate brand awareness. Consequently, they are introducing engaging campaigns to drive their sales. These players are also introducing male product lines and variants of their popular products to expand their consumer base in the country. Besides this, the sudden outbreak of the coronavirus disease (COVID-19) has resulted in the escalating sales of these products from e-commerce websites. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the United States male grooming products market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, product, price range and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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