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United States Male Grooming Products Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025

Market Overview:

The United States male grooming products market is currently witnessing moderate growth. Male grooming products are utilized to maintain personal hygiene. They include shaving creams, deodorants, aftershave, cologne, shampoos, moisturizers, facial creams, serums, concealers, face masks and anti-aging creams. At present, changing lifestyles, along with the rising number of urban professionals, are positively influencing the demand for male grooming products in the United States.

The well-established personal care and cosmetics sector, in confluence with the increasing consciousness among male consumers towards personal wellbeing and appearance, is strengthening the growth of the male grooming products market in the United States. Apart from this, the strong influence of social media platforms, such as YouTube, Instagram and Facebook, along with the rising metrosexual culture, is driving the market growth. Furthermore, leading players are focusing on increasing initiatives to generate brand awareness. Consequently, they are introducing engaging campaigns to drive their sales. These players are also introducing male product lines and variants of their popular products to expand their consumer base in the country. Besides this, the sudden outbreak of the coronavirus disease (COVID-19) has resulted in the escalating sales of these products from e-commerce websites. On account of these factors, the market is expected to continue its moderate growth during the forecast period (2020-2025).

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States male grooming products market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, product, price range and distribution channel.

Breakup by Product:

  • Male Toiletries
  • Electric Products
  • After Shave Lotions
  • Others
     

Breakup by Price Range:

  • Mass Products
  • Premium Products
     

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Pharmacy Stores
  • Online Stores
  • Others
     

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Key Questions Answered in This Report:

  • How has the United States male grooming products market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States male grooming products market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product?
  • What is the breakup of the market based on the price range?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the United States male grooming products Market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    United States Male Grooming Products Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product
    6.1      Male Toiletries
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2      Electric Products  
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    After Shave Lotions  
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Others
        6.4.1 Market Trends
        6.4.2 Market Forecast
7    Market Breakup by Price Range
    7.1    Mass Products
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Premium Products
        7.2.1 Market Trends
        7.2.2 Market Forecast   
8    Market Breakup by Distribution Channel
    8.1    Supermarkets and Hypermarkets
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    Pharmacy Stores
        8.2.1 Market Trends
        8.2.2 Market Forecast
    8.3    Online Stores
        8.3.1 Market Trends
        8.3.2 Market Forecast
    8.4      Others
        8.4.1 Market Trends
9    Market Breakup by Region
    9.1    Northeast 
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Midwest
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    South
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    West
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis   
14    Policy and Regulatory Landscape
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: United States: Male Grooming Products Market: Major Drivers and Challenges
Figure 2: United States: Male Grooming Products Market: Sales Value (in Million US$), 2014-2019
Figure 3: United States: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: United States: Male Grooming Products Market: Breakup by Product (in %), 2019
Figure 5: United States: Male Grooming Products Market: Breakup by Price Range (in %), 2019
Figure 6: United States: Male Grooming Products Market: Breakup by Distribution Channel (in %), 2019
Figure 7: United States: Male Grooming Products Market: Breakup by Region (in %), 2019
Figure 8: United States: Male Grooming Products Market (Male Toiletries) Market: Sales Value (in Million US$), 2014 & 2019
Figure 9: United States: Male Grooming Products Market (Male Toiletries) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 10: United States: Male Grooming Products Market(Electric Products) Market: Sales Value (in Million US$), 2014 & 2019
Figure 11: United States: Male Grooming Products Market (Electric Products) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 12: United States: Male Grooming Products Market (After Shave Lotions) Market: Sales Value (in Million US$), 2014 & 2019
Figure 13: United States: Male Grooming Products Market (After Shave Lotions) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 14: United States: Male Grooming Products Market (Other Products) Market: Sales Value (in Million US$), 2014 & 2019
Figure 15: United States: Male Grooming Products Market (Other Products) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 16: United States: Male Grooming Products Market (Mass Products) Market: Sales Value (in Million US$), 2014 & 2019
Figure 17: United States: Male Grooming Products Market (Mass Products) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 18: United States: Male Grooming Products Market (Premium Products) Market: Sales Value (in Million US$), 2014 & 2019
Figure 19: United States: Male Grooming Products Market (Premium Products) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 20: United States: Male Grooming Products Market (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 21: United States: Male Grooming Products Market (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 22: United States: Male Grooming Products Market (Pharmacy Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 23: United States: Male Grooming Products Market (Pharmacy Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 24: United States: Male Grooming Products Market (Online Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 25: United States: Male Grooming Products Market (Online Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 26: United States: Male Grooming Products Market (Other Distribution Channels) Market: Sales Value (in Million US$), 2014 & 2019
Figure 27: United States: Male Grooming Products Market (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 28: Northeast: Male Grooming Products Market: Sales Value (in Million US$), 2014 & 2019
Figure 29: Northeast: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 30: Midwest: Male Grooming Products Market: Sales Value (in Million US$), 2014 & 2019
Figure 31: Midwest: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 32: South: Male Grooming Products Market: Sales Value (in Million US$), 2014 & 2019
Figure 33: South: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 34: West: Male Grooming Products Market: Sales Value (in Million US$), 2014 & 2019
Figure 35: West: Male Grooming Products Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 36: United States: Male Grooming Products Market Industry: SWOT Analysis
Figure 37: United States: Male Grooming Products Market Industry: Value Chain Analysis
Figure 38: United States: Male Grooming Products Market Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: United States: Male Grooming Products Market: Key Industry Highlights, 2019 and 2025
Table 2: United States: Male Grooming Products Market Forecast: Breakup by Product (in Million US$), 2020-2025
Table 3: United States: Male Grooming Products Market Forecast: Breakup by Price Range (in Million US$), 2020-2025
Table 4: United States: Male Grooming Products Market Forecast: Breakup Distribution Channel (in Million US$), 2020-2025
Table 5: United States: Male Grooming Products Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 6: United States: Male Grooming Products Market: Competitive Structure
Table 7: United States: Male Grooming Products Market: Key Players

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