United States Mosquito Repellent Market

United States Mosquito Repellent Market Size and Share:

The United States mosquito repellent market size was valued at USD 1,533.3 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 3,039.7 Million by 2033, exhibiting a CAGR of 7.9% from 2025-2033. The market is propelled by the increasing incidences of mosquito-borne diseases, rising number of individuals indulging in recreational activities, increasing adoption of natural and plant-based repellents, rapidly growing urban population and dense housing, and significant developments in innovative repellent technologies.

Numerous mosquito-borne diseases, such as West Nile virus, Zika, and dengue fever are prevalent across the region, driving the market. According to the Centers for Disease Control and Prevention, more than 12 million cases of dengue have been diagnosed in North, Central and South America and the Caribbean, in order to spread awareness regarding these diseases, public health campaigns and media coverage highlights the risks related to mosquito bites. Inspired by this, individuals and households are seeking repellents to protect family health particularly during summer months. The focus on disease prevention is reassured by local and federal health organizations suggesting the adoption of repellents as a major protective measure. This increasing awareness is increasing the demand for conventional products such as sprays and lotions along with creating a demand for innovative solutions, such as wearable devices and spatial repellents, which fulfill the modern consumer preferences for convenience and effectiveness.

Other than this, consumers these days are increasingly adopting eco-friendly and chemical-free products which is further influencing the mosquito-repellent market in the United States. There are increasing concerns regarding the potential negative impacts of synthetic repellents, including DEET-based formulas. Nature-based alternatives prepared using essential oils such as citronella, eucalyptus, and lemongrass are taking over the segment. Key players are focusing toward marketing the efficiency of these natural ingredients, addressing skepticism about their effectiveness in comparison to conventional options.

United States Mosquito Repellent Market Trends:

Increasing Outdoor Recreational Activities

Increase in out-door recreation and family gatherings are one of the major reasons behind the growing demand for mosquito repellent within the United States. The increasing participation of individuals and families in outdoor activities pose increasing threats related to mosquito-borne diseases. Within this view, the demand for easy to carry repellents such as sprays, wipes, and wearable devices has increased immensely in recent years. Other than this, outdoor enthusiasts are continuously seeking alternative products which are made to offer longer durations of protection and sustainability in numerous weather conditions, propelling key players to create specialized formulations for the same.

Significant Advancements in Repellent Technologies

Advancements in mosquito repellent technologies are revitalizing the industry by offering products with enhanced efficacy and user convenience. The production of spatial repellents including electric diffusers, ultrasonic devices, and smart mosquito control systems, has offered latest options for consumers seeking hands-free solutions. Besides this, formulations with longer effects, water-resistance, and skin-friendly ingredients are catering to consumer concerns related to product performance. These technological developments are creating a larger consumer base, such as tech-savvy buyers and individuals residing in high-risk areas, further creating a positive market outlook for United States mosquito repellents.

Rapid Urbanization and Dense Housing

The rapidly growing urban population and increasing house density across the region is leading to increased mosquito presence, particularly in areas with still water. According to Worldometers, 82.4% of the population of the United States reside in urban areas (284,698,234 people in 2024). Individuals residing in urban/city areas are more likely to get bitten by mosquitoes on account of close living quarters and the availability of breeding grounds. Due to this, there is an increased dependence on mosquito repellents, both indoors and outdoors, in order to reduce the inconvenience and health risks related to mosquito bites. Urban dwellers are also seeking products with plug-in repellents and mosquito control sprays for home use, with cater to some specific challenges of residing in urban areas.

United States Mosquito Repellent Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States mosquito repellent market, along with forecasts at the regional levels from 2025-2033. The market has been categorized based on product type, ingredients type, and distribution channel.

Analysis by Product Type:

• Coils
• Mats
• Cream
• Oils
• Vaporizer
• Others

Mosquito repellent coils are one of the most widely used product types, specifically in outdoor environments. They function by burning slowly and emit smoke that repels mosquitoes. These coils are pocket-friendly, easy to use, and potent in large spaces.

Mats are electric mosquito repellents designed for indoor use. They heat up when connected to an electric device, releasing active ingredients to repel mosquitoes. Mats are popular for their convenience, long-lasting effects, and smokeless operation. They cater to urban households, making them a key segment in the mosquito repellent market.

Mosquito repellent creams are applied directly to the skin, providing personal protection against bites. They are portable, safe for children, and ideal for outdoor activities. The demand for creams with natural ingredients and non-greasy formulations is growing, reflecting consumer preferences for skin-friendly and eco-conscious products.

Analysis by Ingredients Type:

• Natural Ingredients
  • Oil of Lemon Eucalyptus
  • Citronella
  • Others
• Synthetic Ingredients
  • DEET
  • Permethrin
  • Picaridin
  • Others
     

Natural mosquito repellents are derived from plant-based sources such as citronella, eucalyptus, and neem. These ingredients are favored for their eco-friendly and non-toxic properties, appealing to health-conscious and environmentally aware consumers. Their popularity is growing due to increasing demand for organic and chemical-free solutions, especially among families with children.

Synthetic mosquito repellents use chemicals such as DEET, picaridin, and IR3535, known for their long-lasting and highly effective properties. These products cater to consumers seeking robust protection in high-risk or outdoor environments. Despite some concerns over potential side effects, synthetic repellents dominate the market due to their proven efficacy in preventing mosquito-borne diseases.

Analysis by Distribution Channel:

• Convenience Stores
• Departmental Stores
• Supermarkets and Hypermarkets
• Online
• Others
   

Convenience stores cater to consumers seeking quick and accessible mosquito repellent solutions. These outlets often stock portable formats such as sprays, wipes, and patches, ideal for on-the-go purchases. Their widespread presence in neighborhoods and urban areas makes them a preferred choice for last-minute purchases, especially during mosquito-prone seasons.

Departmental stores attract shoppers looking for a broader variety of mosquito repellents, including premium and specialized products. These stores often feature dedicated sections for personal care and home protection items, providing consumers with options such as natural repellents, wearable devices, and multi-pack products. Their organized layouts encourage planned purchasing behavior.

Supermarkets and hypermarkets are prominent channels for bulk and value-pack purchases of mosquito repellents. These stores offer an extensive product range, including sprays, lotions, electric diffusers, and spatial repellents. Their frequent discounts, promotions, and loyalty programs appeal to budget-conscious consumers, driving higher sales volumes during peak mosquito activity periods.

Regional Analysis:

• Northeast
• Midwest
• South
• West
   

The Northeast region experiences a significant mosquito season due to its humid summers, particularly in coastal and wooded areas. Urbanization and outdoor recreational activities in cities such as New York and Boston drive demand for convenient repellents. Consumers in this region often prefer wearable and plant-based solutions to protect against mosquitoes during peak seasons.

The vast farmlands, rivers, and humid summer conditions of Midwest make it a hotspot for mosquito activity. Rural and suburban households prioritize repellents for both indoor and outdoor use. Agricultural communities often seek long-lasting sprays and lotions, while urban consumers prefer plug-in repellents and spatial solutions to manage pests effectively in their environments.

The South has the longest mosquito season due to its warm climate and high humidity. This region sees the highest demand for repellents, as mosquitoes are prevalent nearly year-round. The market here is driven by consumers seeking diverse products, including skin-friendly sprays, diffusers, and advanced mosquito control systems for residential and outdoor settings.

In the West, mosquito activity varies with climate, being more concentrated in warmer regions such as California and Nevada. Urban areas and outdoor enthusiasts fuel demand for portable repellents, while drought-prone zones lead to targeted use of eco-friendly solutions. Consumers in this region favor innovative and lightweight products for recreational and home use.

Competitive Landscape:

Key players in the mosquito repellent market are focusing on innovation, research, and expanding their product offerings to meet evolving consumer demands. They are prioritizing the development of advanced technologies, including spatial repellents and wearable solutions, to cater to growing preferences for convenience and effectiveness. Emphasis is placed on creating eco-friendly and natural formulations to address consumer concerns about synthetic chemicals. Companies are also enhancing their marketing strategies, leveraging digital platforms to promote awareness about mosquito-borne diseases and preventive measures. Efforts to expand distribution networks are prominent, ensuring availability in urban and rural markets alike.

The report provides a comprehensive analysis of the competitive landscape in the United States mosquito repellent market with detailed profiles of all major companies.

United States Mosquito Repellent Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States mosquito repellent market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States mosquito repellent market.
• Porter's Five Forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States mosquito repellent industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.