United States Oat Milk Market

Market Overview:

United States oat milk market size reached USD 782 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 2,176 Million by 2033, exhibiting a growth rate (CAGR) of 12% during 2025-2033​. The increasing shift towards plant-based diets for various reasons, including health, environmental concerns, and animal welfare, is primarily driving the market.

Oat milk is a plant-based milk alternative made from whole oat grains or oatmeal. To produce oat milk, oats are soaked in water, blended, and then strained to extract a creamy liquid. This dairy-free option has gained popularity as a lactose-free and vegan-friendly alternative to traditional cow's milk. Oat milk has a naturally sweet and mild flavor, with a creamy consistency similar to dairy milk. It is often fortified with vitamins and minerals, such as calcium and vitamin D, to match the nutritional profile of cow's milk. Additionally, oat milk is a good source of fiber and contains beta-glucans, which may have cholesterol-lowering properties and promote heart health. Due to its environmental sustainability and lower carbon footprint compared to dairy production, oat milk has become a favored choice for those seeking eco-friendly alternatives. Its versatility makes it suitable for use in coffee, tea, cereals, and cooking, contributing to its widespread adoption as a wholesome and ethical beverage.

United States Oat Milk Market Trends:

The United States oat milk market has surged in popularity in recent years, driven by a combination of health-conscious consumer trends and the growing demand for plant-based alternatives. Firstly, consumers are increasingly seeking healthier options, and oat milk is perceived as a nutritious alternative to traditional dairy. Rich in fiber, vitamins, and minerals, oat milk caters to those looking for a dairy-free option without compromising on nutritional value. Additionally, the surge in awareness regarding lactose intolerance and dairy allergies has propelled oat milk into the mainstream as a viable substitute. Moreover, the environmental consciousness of consumers has played a pivotal role in driving the oat milk market. Oats are considered a sustainable crop with lower environmental impact compared to some other plant-based alternatives. This aligns with the growing emphasis on eco-friendly choices, making oat milk an attractive option for environmentally conscious consumers. Furthermore, the versatility of oat milk in various culinary applications, including coffee beverages and cooking, has expanded its consumer base. In conclusion, the oat milk market in the United States is flourishing due to a confluence of factors, including health awareness, environmental concerns, and the adaptability of oat milk in diverse culinary settings. These drivers are likely to sustain the upward trajectory of the oat milk market in the foreseeable future.

United States Oat Milk Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2025-2033​. Our report has categorized the market based on source, product, packaging type, application, and distribution channel.

Source Insights:

• Organic
• Conventional
   

The report has provided a detailed breakup and analysis of the market based on the source. This includes organic and conventional.

Product Insights:

• Plain
• Flavored
   

A detailed breakup and analysis of the market based on product have also been provided in the report. This includes plain and flavored.

Packaging Type Insights:

• Cartons
• Bottles
• Others
   

The report has provided a detailed breakup and analysis of the market based on the packaging type. This includes cartons, bottles, and others.

Application Insights:

• Food
• Beverages
   

A detailed breakup and analysis of the market based on application have also been provided in the report. This includes food and beverages.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Grocery Stores
• Online Stores
• Others
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, grocery stores, online stores, and others.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Betterbody Foods & Nutrition LLC
• Califia Farms, LLC
• Campbell’s Soup Company
• Danone SA
• Elmhurst Milked Direct LLC
• nutpods Dairy-Free Creamer
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

United States Oat Milk Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States oat milk market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States oat milk market?
• What is the breakup of the United States oat milk market on the basis of source?
• What is the breakup of the United States oat milk market on the basis of product?
• What is the breakup of the United States oat milk market on the basis of packaging type?
• What is the breakup of the United States oat milk market on the basis of application?
• What is the breakup of the United States oat milk market on the basis of distribution channel?
• What are the various stages in the value chain of the United States oat milk market?
• What are the key driving factors and challenges in the United States oat milk?
• What is the structure of the United States oat milk market and who are the key players?
• What is the degree of competition in the United States oat milk market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States oat milk market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States oat milk market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States oat milk industry and its attractiveness.
• A competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.