The pandemic continues to cause unprecedented disruption across industries worldwide.
Get detailed insights regarding the impact of COVID-19 on the market.
The United States online grocery market is expected to exhibit a CAGR of 19.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
Online grocery platforms enable end users to order fresh and packaged products, such as meat, seafood, cereals, fresh vegetables, fruits, dairy, cereals, snacks, drinks, and other cooking essentials. These platforms provide flexible payment options, and allow customers to select delivery slots, track the delivery process, and access a wide product range. Consequently, online grocery has gained immense popularity in the United States.
On account of hectic schedules and considerable reliance on smartphones, there is a rise in the number of individuals opting for hassle-free online grocery shopping across the United States. Additionally, the prominent players operating in the country are collaborating with e-commerce websites to introduce a wide range of grocery items with contactless options, which is strengthening the growth of the market. They are also investing in celebrity endorsements to expand their existing consumer base. Furthermore, the outbreak of the coronavirus disease (COVID-19) has escalated the preference for online grocery on account of the implementation of complete lockdowns by the US Government and consequent disruptions in the supply chain.
IMARC Group provides an analysis of the key trends in each sub-segment of the United States online grocery market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, business model, platform and purchase type.
Breakup by Product Type:
Breakup by Business Model:
Breakup by Platform:
Breakup by Purchase Type:
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
|Base Year of the Analysis||2021|
|Segment Coverage||Product Type, Business Model, Platform, Purchase Type, Region|
|Region Covered||Northeast, Midwest, South, West|
|Customization Scope||10% Free Customization|
|Report Price and Purchase Option||Single User License: US$ 2699
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Corporate License: US$ 4699
|Post-Sale Analyst Support||10-12 Weeks|
|Delivery Format||PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)|
The United States online grocery market was valued at US$ 104.5 Billion in 2021.
We expect the United States online grocery market to exhibit a CAGR of 19.60% during 2022-2027.
The growing consumer awareness towards associated convenience from online grocery delivery system,
along with the increasing internet penetration, is currently catalyzing the United States online grocery
The sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards
online grocery platforms for purchasing food and other necessary household products, to combat the
spread of the coronavirus infection upon human interaction.
Based on the product type, the United States online grocery market has been segmented into
vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and
others. Currently, staples and cooking essentials hold the majority of the total market share.
Based on the business model, the United States online grocery market can be divided into pure
marketplace, hybrid marketplace, and others. Among these, pure marketplace currently exhibits a clear
dominance in the market.
Based on the platform, the United States online grocery market has been categorized into web-based
and app-based, where app-based currently accounts for the largest market share.
Based on the purchase type, the United States online grocery market can be segregated into one-time
and subscription. Currently, subscription accounts for the majority of the total market share.
On a regional level, the market has been classified into Northeast, Midwest, South, and West, where
South currently dominates the market.
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