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United States Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The United States online grocery market is expected to exhibit a CAGR of 19.6% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Online grocery platforms enable end users to order fresh and packaged products, such as meat, seafood, cereals, fresh vegetables, fruits, dairy, cereals, snacks, drinks, and other cooking essentials. These platforms provide flexible payment options, and allow customers to select delivery slots, track the delivery process, and access a wide product range. Consequently, online grocery has gained immense popularity in the United States.

On account of hectic schedules and considerable reliance on smartphones, there is a rise in the number of individuals opting for hassle-free online grocery shopping across the United States. Additionally, the prominent players operating in the country are collaborating with e-commerce websites to introduce a wide range of grocery items with contactless options, which is strengthening the growth of the market. They are also investing in celebrity endorsements to expand their existing consumer base. Furthermore, the outbreak of the coronavirus disease (COVID-19) has escalated the preference for online grocery on account of the implementation of complete lockdowns by the US Government and consequent disruptions in the supply chain. 

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States online grocery market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, business model, platform and purchase type.

Breakup by Product Type:

  • Vegetables and Fruits
  • Dairy Products
  • Staples and Cooking Essentials
  • Snacks
  • Meat and Seafood
  • Others
     

Breakup by Business Model:

  • Pure Marketplace
  • Hybrid Marketplace
  • Others
     

Breakup by Platform:

  • Web-Based
  • App-Based
     

Breakup by Purchase Type:

  • One-Time
  • Subscription
     

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Million
Segment Coverage Product Type, Business Model, Platform, Purchase Type, Region
Region Covered  Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

1   Preface
2   Scope and Methodology 

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3   Executive Summary
4   Introduction

    4.1    Overview
    4.2    Key Industry Trends
5   United States Online Grocery Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6   Market Breakup by Product Type
    6.1    Vegetables and Fruits    
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Dairy Products
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Staples and Cooking Essentials
        6.3.1 Market Trends
        6.3.2 Market Forecast
    6.4    Snacks
        6.4.1 Market Trends
        6.4.2 Market Forecast
    6.5    Meat and Seafood
        6.5.1 Market Trends
        6.5.2 Market Forecast
    6.6    Others 
        6.6.1 Market Trends
        6.6.2 Market Forecast
7   Market Breakup by Business Model
    7.1    Pure Marketplace
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Hybrid Marketplace
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    Others
        7.3.1 Market Trends
        7.3.2 Market Forecast
8   Market Breakup by Platform
    8.1    Web-Based
        8.1.1 Market Trends
        8.1.2 Market Forecast
    8.2    App-Based
        8.2.1 Market Trends
        8.2.2 Market Forecast
9   Market Breakup by Purchase Type
    9.1    One-Time
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Subscription
        9.2.1 Market Trends
        9.2.2 Market Forecast 
10  Market Breakup by Region
    10.1    Northeast
        10.1.1 Market Trends
        10.1.2 Market Forecast
    10.2    Midwest
        10.2.1 Market Trends
        10.2.2 Market Forecast
    10.3    South
        10.3.1 Market Trends
        10.3.2 Market Forecast
    10.4    West
        10.4.1 Market Trends
        10.4.2 Market Forecast
11  SWOT Analysis
    11.1    Overview
    11.2    Strengths
    11.3    Weaknesses
    11.4    Opportunities
    11.5    Threats
12  Value Chain Analysis
13  Porters Five Forces Analysis

    13.1    Overview
    13.2    Bargaining Power of Buyers
    13.3    Bargaining Power of Suppliers
    13.4    Degree of Competition
    13.5    Threat of New Entrants
    13.6    Threat of Substitutes
14  Price Analysis
15  Policy and Regulatory Landscape
16  Competitive Landscape

    16.1    Market Structure
    16.2    Key Players
    16.3    Profiles of Key Players

List of Figures

Figure 1: United States: Online Grocery Market: Major Drivers and Challenges
Figure 2: United States: Online Grocery Market: Sales Value (in Million US$), 2016-2021
Figure 3: United States: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 4: United States: Online Grocery Market: Breakup by Product Type (in %), 2021
Figure 5: United States: Online Grocery Market: Breakup by Business Model (in %), 2021
Figure 6: United States: Online Grocery Market: Breakup by Platform (in %), 2021
Figure 7: United States: Online Grocery Market: Breakup by Purchase Type (in %), 2021
Figure 8: United States: Online Grocery Market: Breakup by Region (in %), 2021
Figure 9: United States: Online Grocery (Vegetables and Fruits) Market: Sales Value (in Million US$), 2016 & 2021
Figure 10: United States: Online Grocery (Vegetables and Fruits) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 11: United States: Online Grocery (Dairy Products) Market: Sales Value (in Million US$), 2016 & 2021
Figure 12: United States: Online Grocery (Dairy Products) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 13: United States: Online Grocery (Staples and Cooking Essentials) Market: Sales Value (in Million US$), 2016 & 2021
Figure 14: United States: Online Grocery (Staples and Cooking Essentials) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 15: United States: Online Grocery (Snacks) Market: Sales Value (in Million US$), 2016 & 2021
Figure 16: United States: Online Grocery (Snacks) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 17: United States: Online Grocery (Meat and Seafood) Market: Sales Value (in Million US$), 2016 & 2021
Figure 18: United States: Online Grocery (Meat and Seafood) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 19: United States: Online Grocery (Other Product Types) Market: Sales Value (in Million US$), 2016 & 2021
Figure 20: United States: Online Grocery (Other Product Types) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 21: United States: Online Grocery (Pure Marketplace) Market: Sales Value (in Million US$), 2016 & 2021
Figure 22: United States: Online Grocery (Pure Marketplace) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 23: United States: Online Grocery (Hybrid Marketplace) Market: Sales Value (in Million US$), 2016 & 2021
Figure 24: United States: Online Grocery (Hybrid Marketplace) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 25: United States: Online Grocery (Other Business Models) Market: Sales Value (in Million US$), 2016 & 2021
Figure 26: United States: Online Grocery (Other Business Models) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 27: United States: Online Grocery (Web-Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 28: United States: Online Grocery (Web-Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 29: United States: Online Grocery (App-Based) Market: Sales Value (in Million US$), 2016 & 2021
Figure 30: United States: Online Grocery (App-Based) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 31: United States: Online Grocery (One-Time) Market: Sales Value (in Million US$), 2016 & 2021
Figure 32: United States: Online Grocery (One-Time) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 33: United States: Online Grocery (Subscription) Market: Sales Value (in Million US$), 2016 & 2021
Figure 34: United States: Online Grocery (Subscription) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 35: Northeast: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 36: Northeast: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 37: Midwest: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 38: Midwest: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 39: South: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 40: South: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 41: West: Online Grocery Market: Sales Value (in Million US$), 2016 & 2021
Figure 42: West: Online Grocery Market Forecast: Sales Value (in Million US$), 2022-2027 
Figure 43: United States: Online Grocery Industry: SWOT Analysis
Figure 44: United States: Online Grocery Industry: Value Chain Analysis
Figure 45: United States: Online Grocery Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: United States: Online Grocery Market: Key Industry Highlights, 2021 and 2027
Table 2: United States: Online Grocery Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: United States: Online Grocery Market Forecast: Breakup by Business Model (in Million US$), 2022-2027
Table 4: United States: Online Grocery Market Forecast: Breakup by Platform (in Million US$), 2022-2027
Table 5: United States: Online Grocery Market Forecast: Breakup by Purchase Type (in Million US$), 2022-2027
Table 6: United States: Online Grocery Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 7: United States: Online Grocery Market: Competitive Structure
Table 8: United States: Online Grocery Market: Key Players

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Key Questions Answered in This Report

The United States online grocery market was valued at US$ 104.5 Billion in 2021.

We expect the United States online grocery market to exhibit a CAGR of 19.60% during 2022-2027.

The growing consumer awareness towards associated convenience from online grocery delivery system,
along with the increasing internet penetration, is currently catalyzing the United States online grocery
market.

The sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards
online grocery platforms for purchasing food and other necessary household products, to combat the
spread of the coronavirus infection upon human interaction.

Based on the product type, the United States online grocery market has been segmented into
vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and
others. Currently, staples and cooking essentials hold the majority of the total market share.

Based on the business model, the United States online grocery market can be divided into pure
marketplace, hybrid marketplace, and others. Among these, pure marketplace currently exhibits a clear
dominance in the market.

Based on the platform, the United States online grocery market has been categorized into web-based
and app-based, where app-based currently accounts for the largest market share.

Based on the purchase type, the United States online grocery market can be segregated into one-time
and subscription. Currently, subscription accounts for the majority of the total market share.

On a regional level, the market has been classified into Northeast, Midwest, South, and West, where
South currently dominates the market.

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