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United States Online Grocery Market Report by Product Type (Vegetables and Fruits, Dairy Products, Staples and Cooking Essentials, Snacks, Meat and Seafood, and Others), Business Model (Pure Marketplace, Hybrid Marketplace, and Others), Platform (Web-Based, App-Based), Purchase Type (One-Time, Subscription), and Region 2024-2032
Report Format: PDF+Excel | Report ID: SR112023A3309
Year End
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Market Overview:
The United States online grocery market size reached US$ 150.8 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 615.9 Billion by 2032, exhibiting a growth rate (CAGR) of 16.4% during 2024-2032.
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Report Attribute
|
Key Statistics
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|---|---|
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Base Year
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2023
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Forecast Years
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2024-2032
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Historical Years
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2018-2023
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Market Size in 2023
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US$ 150.8 Billion |
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Market Forecast in 2032
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US$ 615.9 Billion |
| Market Growth Rate 2024-2032 | 16.4% |
Online grocery platforms enable end users to order fresh and packaged products, such as meat, seafood, cereals, fresh vegetables, fruits, dairy, cereals, snacks, drinks, and other cooking essentials. These platforms provide flexible payment options, and allow customers to select delivery slots, track the delivery process, and access a wide product range. Consequently, online grocery has gained immense popularity in the United States.
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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On account of hectic schedules and considerable reliance on smartphones, there is a rise in the number of individuals opting for hassle-free online grocery shopping across the United States. Additionally, the prominent players operating in the country are collaborating with e-commerce websites to introduce a wide range of grocery items with contactless options, which is strengthening the growth of the market. They are also investing in celebrity endorsements to expand their existing consumer base. Furthermore, the outbreak of the coronavirus disease (COVID-19) has escalated the preference for online grocery on account of the implementation of complete lockdowns by the US Government and consequent disruptions in the supply chain.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States online grocery market report, along with forecasts at the country and regional level from 2024-2032. Our report has categorized the market based on product type, business model, platform and purchase type.
Breakup by Product Type:
Note: Information in the above chart consists of dummy data and is only shown here for representation purpose. Kindly contact us for the actual market size and trends.
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- Vegetables and Fruits
- Dairy Products
- Staples and Cooking Essentials
- Snacks
- Meat and Seafood
- Others
Breakup by Business Model:
- Pure Marketplace
- Hybrid Marketplace
- Others
Breakup by Platform:
- Web-Based
- App-Based
Breakup by Purchase Type:
- One-Time
- Subscription
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Report Coverage:
| Report Features | Details |
|---|---|
| Base Year of the Analysis | 2023 |
| Historical Period | 2018-2023 |
| Forecast Period | 2024-2032 |
| Units | US$ Billion |
| Segment Coverage | Product Type, Business Model, Platform, Purchase Type, Region |
| Region Covered | Northeast, Midwest, South, West |
| Customization Scope | 10% Free Customization |
| Report Price and Purchase Option | Single User License: US$ 2699 Five User License: US$ 3699 Corporate License: US$ 4699 |
| Post-Sale Analyst Support | 10-12 Weeks |
| Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
The United States online grocery market was valued at US$ 150.8 Billion in 2023.
We expect the United States online grocery market to exhibit a CAGR of 16.4% during 2024-2032.
The growing consumer awareness towards associated convenience from online grocery delivery system, along with the increasing internet penetration, is currently catalyzing the United States online grocery market.
The sudden outbreak of the COVID-19 pandemic has led to the rising consumer inclination towards online grocery platforms for purchasing food and other necessary household products, to combat the spread of the coronavirus infection upon human interaction.
Based on the product type, the United States online grocery market has been segmented into vegetables and fruits, dairy products, staples and cooking essentials, snacks, meat and seafood, and others. Currently, staples and cooking essentials hold the majority of the total market share.
Based on the business model, the United States online grocery market can be divided into pure marketplace, hybrid marketplace, and others. Among these, pure marketplace currently exhibits a clear dominance in the market.
Based on the platform, the United States online grocery market has been categorized into web-based and app-based, where app-based currently accounts for the largest market share.
Based on the purchase type, the United States online grocery market can be segregated into one-time and subscription. Currently, subscription accounts for the majority of the total market share.
On a regional level, the market has been classified into Northeast, Midwest, South, and West, where South currently dominates the market.
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