The United States sanitary napkin market is expected to exhibit moderate growth during 2021-2026. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.
A sanitary napkin is an absorbent product that is used to soak menstrual blood. It has multiple layers of quilted cotton fabrics with different layers of absorbent polymers and plastics. In North America, reusable sanitary napkins are also being introduced by manufacturers that can be washed, dried and reused. The strong economic condition of women has resulted in the easy availability and affordability of sanitary napkins across the country.
The United States sanitary napkin market is primarily driven by increasing awareness among females regarding the maintenance of personal hygiene. Besides this, with significant expansion in the female workforce, the decision-making and purchasing power among women have increased. This has encouraged them to shift toward premium and branded products, thereby propelling the market growth. Product diversification, including the launch of sanitary napkins with wings and fragrances, less thickness, and soft and comfortable fabrics, is acting as another major growth-inducing factor. Furthermore, the utilization of panty liners has also increased their sales as they help absorb daily vaginal discharge, post-intercourse discharge, or light menstrual blood flow.
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States sanitary napkin market, along with forecasts at the country and regional level from 2021-2026. Our report has categorized the market based on type and distribution channel.
Breakup by Type:
Breakup by Distribution Channel:
Supermarkets and Hypermarkets
Breakup by Region:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Base Year of the Analysis
Type, Distribution Channel, Region
Northeast, Midwest, South, West
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Key Questions Answered in This Report:
How has the United States sanitary napkin market performed so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the United States sanitary napkin market?
What is the breakup of the market based on the type?
What is the breakup of the market based on the distribution channel?
What are the various stages in the value chain of the industry?
What are the key driving factors and challenges in the industry?
What is the structure of the United States sanitary napkin market and who are the key players?
What is the degree of competition in the industry?
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