The United States sanitary napkin market is currently witnessing moderate growth. A sanitary napkin is an absorbent product that is used to soak menstrual blood. It has multiple layers of quilted cotton fabrics with different layers of absorbent polymers and plastics. In North America, reusable sanitary napkins are also being introduced by manufacturers that can be washed, dried and reused. The strong economic condition of women has resulted in the easy availability and affordability of sanitary napkins across the country.
The United States sanitary napkin market is primarily driven by increasing awareness among females regarding the maintenance of personal hygiene. Besides this, with significant expansion in the female workforce, the decision-making and purchasing power among women have increased. This has encouraged them to shift toward premium and branded products, thereby propelling the market growth. Product diversification, including the launch of sanitary napkins with wings and fragrances, less thickness, and soft and comfortable fabrics, is acting as another major growth-inducing factor. Furthermore, the utilization of panty liners has also increased their sales as they help absorb daily vaginal discharge, post-intercourse discharge, or light menstrual blood flow. As a result of these factors, IMARC Group expects the market to continue its moderate growth during the forecast period (2020-2025).
IMARC Group provides an analysis of the key trends in each sub-segment of the United States sanitary napkin market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type and distribution channel.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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