Market Overview:
The United States sanitary napkin market is currently witnessing moderate growth. A sanitary napkin is an absorbent product that is used to soak menstrual blood. It has multiple layers of quilted cotton fabrics with different layers of absorbent polymers and plastics. In North America, reusable sanitary napkins are also being introduced by manufacturers that can be washed, dried and reused. The strong economic condition of women has resulted in the easy availability and affordability of sanitary napkins across the country.
The United States sanitary napkin market is primarily driven by increasing awareness among females regarding the maintenance of personal hygiene. Besides this, with significant expansion in the female workforce, the decision-making and purchasing power among women have increased. This has encouraged them to shift toward premium and branded products, thereby propelling the market growth. Product diversification, including the launch of sanitary napkins with wings and fragrances, less thickness, and soft and comfortable fabrics, is acting as another major growth-inducing factor. Furthermore, the utilization of panty liners has also increased their sales as they help absorb daily vaginal discharge, post-intercourse discharge, or light menstrual blood flow. As a result of these factors, IMARC Group expects the market to continue its moderate growth during the forecast period (2020-2025).
Key Market Segmentation:
IMARC Group provides an analysis of the key trends in each sub-segment of the United States sanitary napkin market report, along with forecasts for growth at the region level from 2020-2025. Our report has categorized the market based on region, type and distribution channel.
Breakup by Type:
Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies
- Convenience Stores
- Online
- Specialty Stores
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Competitive Landscape:
The competitive landscape of the industry has also been examined along with the profiles of the key players.
Key Questions Answered in This Report:
- How has the United States sanitary napkin market performed so far and how will it perform in the coming years?
- What has been the impact of COVID-19 on the United States sanitary napkin market?
- What is the breakup of the market based on the type?
- What is the breakup of the market based on the distribution channel?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the industry?
- What is the structure of the United States sanitary napkin market and who are the key players?
- What is the degree of competition in the industry?
1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 United States Sanitary Napkin Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Forecast
6 Market Breakup by Type
6.1 Menstrual Pad
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Pantyliner
6.2.1 Market Trends
6.2.2 Market Forecast
7 Market Breakup by Distribution Channel
7.1 Supermarkets and Hypermarkets
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Pharmacies
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Convenience Stores
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Online
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Specialty Stores
7.5.1 Market Trends
7.5.2 Market Forecast
7.6 Others
7.6.1 Market Trends
7.6.2 Market Forecast
8 Market Breakup by Region
8.1 Northeast
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Midwest
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 South
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 West
8.4.1 Market Trends
8.4.2 Market Forecast
9 SWOT Analysis
9.1 Overview
9.2 Strengths
9.3 Weaknesses
9.4 Opportunities
9.5 Threats
10 Value Chain Analysis
11 Porters Five Forces Analysis
11.1 Overview
11.2 Bargaining Power of Buyers
11.3 Bargaining Power of Suppliers
11.4 Degree of Competition
11.5 Threat of New Entrants
11.6 Threat of Substitutes
12 Price Analysis
13 Policy and Regulatory Landscape
14 Competitive Landscape
14.1 Market Structure
14.2 Key Players
14.3 Profiles of Key Players
List of Figures
Figure 1: United States: Sanitary Napkin Market: Major Drivers and Challenges
Figure 2: United States: Sanitary Napkin Market: Sales Value (in Million US$), 2014-2019
Figure 3: United States: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 4: United States: Sanitary Napkin Market: Breakup by Type (in %), 2019
Figure 5: United States: Sanitary Napkin Market: Breakup by Distribution Channel (in %), 2019
Figure 6: United States: Sanitary Napkin Market: Breakup by Region (in %), 2019
Figure 7: United States: Sanitary Napkin (Menstrual Pad) Market: Sales Value (in Million US$), 2014 & 2019
Figure 8: United States: Sanitary Napkin (Menstrual Pad) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 9: United States: Sanitary Napkin (Pantyliner) Market: Sales Value (in Million US$), 2014 & 2019
Figure 10: United States: Sanitary Napkin (Pantyliner) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 11: United States: Sanitary Napkin (Supermarkets and Hypermarkets) Market: Sales Value (in Million US$), 2014 & 2019
Figure 12: United States: Sanitary Napkin (Supermarkets and Hypermarkets) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 13: United States: Sanitary Napkin (Pharmacies) Market: Sales Value (in Million US$), 2014 & 2019
Figure 14: United States: Sanitary Napkin (Pharmacies) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 15: United States: Sanitary Napkin (Convenience Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 16: United States: Sanitary Napkin (Convenience Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 17: United States: Sanitary Napkin (Online) Market: Sales Value (in Million US$), 2014 & 2019
Figure 18: United States: Sanitary Napkin (Online) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 19: United States: Sanitary Napkin (Specialty Stores) Market: Sales Value (in Million US$), 2014 & 2019
Figure 20: United States OPE: Sanitary Napkin (Specialty Stores) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 21: United States: Sanitary Napkin (Other Distribution Channels) Market: Sales Value (in Million US$), 2014 & 2019
Figure 22: United States: Sanitary Napkin (Other Distribution Channels) Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 23: Northeast: Sanitary Napkin Market: Sales Value (in Million US$), 2014 & 2019
Figure 24: Northeast: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 25: Midwest: Sanitary Napkin Market: Sales Value (in Million US$), 2014 & 2019
Figure 26: Midwest: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 27: South: Sanitary Napkin Market: Sales Value (in Million US$), 2014 & 2019
Figure 28: South: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 29: West: Sanitary Napkin Market: Sales Value (in Million US$), 2014 & 2019
Figure 30: West: Sanitary Napkin Market Forecast: Sales Value (in Million US$), 2020-2025
Figure 31: United States: Sanitary Napkin Industry: SWOT Analysis
Figure 32: United States: Sanitary Napkin Industry: Value Chain Analysis
Figure 33: United States: Sanitary Napkin Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: United States: Sanitary Napkin Market: Key Industry Highlights, 2019 and 2025
Table 2: United States: Sanitary Napkin Market Forecast: Breakup by Type (in Million US$), 2020-2025
Table 3: United States: Sanitary Napkin Market Forecast: Breakup by Distribution Channel (in Million US$), 2020-2025
Table 4: United States: Sanitary Napkin Market Forecast: Breakup by Region (in Million US$), 2020-2025
Table 5: United States: Sanitary Napkin Market: Competitive Structure
Table 6: United States: Sanitary Napkin Market: Key Players