United States Smartphone Market

United States Smartphone Market Size, Share & Outlook:

The United States smartphone market size reached 154.3 Million Units in 2024. Looking forward, IMARC Group expects the market to reach 229.3 Million Units by 2033, exhibiting a growth rate (CAGR) of 4.1% during 2025-2033. The increasing advancements in technology, integration of artificial intelligence (AI) and the internet of things (IoT), proliferation of mobile applications and faster network connectivity represent some of the key factors driving the market.

United States Smartphone Market Insights:

• Major Market Drivers: Amplified demand for 5G-capable devices, smartphone penetration growth among various demographics, and growing uses in entertainment, productivity, and communication are major drivers driving the United States smartphone market's continued consumer demand and hardware upgrade cycles.
• Key Market Trends: Growth of foldable smartphones, AI-based features integration, and demands for larger screens and faster refresh rates, all leading to an increasingly personalized and engaging mobile experience.
• Competitive Landscape: The US smartphone market is highly competitive, with players competing on camera capabilities, chipset speed, and software platforms to win over user loyalty, besides competing in mid-range and high-end segments to grow their installed base.
• Challenges and Opportunities: Although upgrade fatigue and market saturation are challenges, there are opportunities in foldable phones, integration of AI, and smartphone demand for sustainability, which enable heightened customer interaction and market diversification among income and age levels.

United States Smartphone Market Trends:

Consumer Transition to 5G Phones

As per United States smartphone market analysis, one of the most characteristic trends for the market is the widespread customer migration towards 5G phones. As 5G networks increase in the urban and suburban areas, consumers are shifting more towards using the faster data rate, reduced latency, and enhanced connectivity-enabled smartphones. The widespread use of cloud gaming, video streaming, and remote work applications additionally demands high-performance network support, propelling the adoption of 5G technology. In addition, 5G phones are being taken up not only by tech consumers but also by mainstream users looking for better performance and future-proofing phones. With 5G coverage becoming widespread, this change is likely to continue its upward movement in all demographic segments. The corresponding effect on unit shipments and upgrade cycles is substantial, straightaway leading to United States smartphone market growth, which keeps gaining from this continuous technological evolution and infrastructure development in the country's digital ecosystem.

Growth of Foldable and Innovative Display Technologies

The launch of foldable smartphones and sophisticated display technologies is defining a new frontier in the high-end segment of the U.S. smartphone market. According to the sources, in June 2025, San Francisco-based technology company Purism released the Liberty Phone, a privacy-oriented smartphone nearly entirely made and built in the United States, with U.S.-developed software and domestically sourced circuit boards. Moreover, customers are being more attracted to products with multi-functional screens, fast refresh rates, and immersive viewing experiences for entertainment and productivity. These products are where the smartphone portability is married with the screen size of a tablet, addressing changing requirements around convenience and multitasking. Advances in flexible OLED panels and hinge longevity enabled these products to be more reliable and business-friendly, particularly among early innovators and tech-savvy professionals. Consequently, phone manufacturers are launching more phones with such models, which is an indication of diversification from traditional flat-screen phones. This style change is in response to the escalating consumer demand for exclusive and feature-laden smartphones, introducing a premium touch to the market. Such innovation is being seen more in the United States smartphone market share, especially in high-value consumer groups.

Growing Integration of AI-Powered Features in Smartphones

Artificial intelligence is increasingly becoming a central feature of contemporary smartphones in the US, powering features that improve user experience, device performance, and security. From AI-driven photography and voice recognition to smart battery management and predictive app behavior, AI features are now deeply integrated into operating systems and chipsets. Users are moving towards smartphones that provide smart automation, including contextual notifications, real-time language translation, and on-device learning. This trend runs in parallel with larger cultural changes toward personalization and the adoption of smart technology. The requirement for AI-enabled smartphones is also underpinned by advancements in edge computing, enabling phones to handle data processing more efficiently and securely. As these are a standard feature across mid-range and high-end devices, they have a material impact on buying decisions and user expectations. The growing penetration of such features reflects wider United States smartphone market trends, leading to differentiation and competitive advantage in a mature yet highly dynamic technology market.

United States Smartphone Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States smartphone market report, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on operating system, display technology, RAM capacity, price range and distribution channel.

Operating System Insights:

• Android
• iOS
• Others

The report has provided a detailed breakup and analysis of the market based on the operating system. This includes android, iOS, and others.

Display Technology Insights:

• LCD Technology
• OLED Technology

A detailed breakup and analysis of the market based on the display technology has also been provided in the report. This includes LCD technology and OLED technology.

RAM Capacity Insights:

• Below 4GB
• 4GB-8GB
• Over 8GB

A detailed breakup and analysis of the market based on the RAM capacity has also been provided in the report. This includes below 4GB, 4GB-8GB and over 8GB.

Price Range Insights:

• Ultra Low-End (Less Than $100)
• Low-End ($100-<$200)
• Mid-Range ($200-<$400)
• Mid to High-End ($400-<$600)
• High-End ($600-<$800)
• Premium ($800-<$1000) and Ultra-Premium ($1000 and Above)

A detailed breakup and analysis of the market based on the price range has also been provided in the report. This includes ultra low-end (less than $100), low-end ($100-<$200), mid-range ($200-<$400), mid to high-end ($400-<$600), high-end ($600-<$800) and premium ($800-<$1000) and ultra-premium ($1000 and Above).

Distribution Channel Insights:

• OEMs
• Online Stores
• Retailers

A detailed breakup and analysis of the market based on the distribution channel has also been provided in the report. This includes OEMs, online stores, and retailers.

Regional Insights:

• Northeast
• Midwest
• South
• West

The report has also provided a comprehensive analysis of all the major regional markets, which include the Northeast, Midwest, South and West.

Competitive Landscape:

The report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Latest News and Developments:

• In July 2025, Samsung unveiled the Galaxy Z Fold 7, Galaxy Z Flip 7, and Galaxy Z Flip 7 FE, which launched with improved foldable features of bigger screens and deeper AI integration. The phones show Samsung's ongoing commitment to upgrading premium smartphones and endeavor to enhance its position in the competitive foldable smartphone space.
• In June 2025, the Trump Organization introduced Trump Mobile, a new domestic U.S.-based mobile service and smartphone brand. Introduced at Trump Tower, the venture features a domestically manufactured device and functions on top U.S. networks, emphasizing a move towards American-built technology and increased consumer choice within the competitive smartphone marketplace.
• In April 2025, Motorola introduced its new Razr smartphones—the Razr, Razr+, and Razr Ultra—into the United States market, emphasizing cutting-edge AI integration with Gemini, Copilot, and Perplexity. With improved durability, distinct designs, and AI-enabled pre-installed features, the launch solidifies Motorola's competitive foothold in the U.S. premium foldable smartphone industry.

Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States smartphone market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the United States smartphone market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States smartphone industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.