The United States soundbar market is currently witnessing strong growth. A soundbar, also known as a media bar or speaker bar, is a single cabinet speaker that produces the stereo effect. It is made up of various components such as stereo analog inputs and output and infrared remote control and offers wireless connectivity options and audio processing features. Soundbars simulate the surround sound effects using a virtualization technique, which involves the cross-mixing/matrix of the multi-channel sound information. It has evolved from a singular, rectangular-shaped speaker with only two channels to high-performance multi-channel surround soundbar systems. In the United States, with the adoption of flatscreen displays, particularly televisions, the usage of soundbar has increased steadily.
The United States soundbar market is primarily driven by rapid digitalization and the shift toward smart devices like laptops, smart TVs, and smartphones. The growing popularity of subscription-based media platforms like Amazon Prime, Disney+ and Netflix, which provide seamless streaming on portable devices, is also propelling the market growth. Additionally, with technological innovations, such as the introduction of 4K and 8K television technologies, the demand for soundbars has escalated across the region. Furthermore, the high internet connectivity and the integration of soundbars with voice assistants like Alexa and Google assistant are also positively impacting the market growth. On account of these factors, the market is expected to continue its strong growth during the forecast period (2021-2026).
IMARC Group provides an analysis of the key trends in each sub-segment of the United States soundbar market report, along with forecasts for growth at the region level from 2021-2026. Our report has categorized the market based on region, type, installation method, connectivity and application.
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The competitive landscape of the industry has also been examined along with the profiles of the key players.
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