United States Webtoons Market

United States Webtoons Market Overview:

The United States webtoons market size reached USD 2,263.26 Million in 2024. The market is projected to reach USD 21,544.74 Million by 2033, exhibiting a growth rate (CAGR) of 28.45% during 2025-2033. Webtoons are designed with a vertical scroll interface tailored for mobile screens, making them highly convenient for the fast-paced lifestyle. Besides this, the growing adoption of artificial intelligence (AI)-based tools, which aid in enabling creators to automate certain aspects of illustration, coloring, and storyboarding, is fueling the United States webtoons market share.

United States Webtoons Market Trends:

Rising demand for mobile-first entertainment formats

Increasing demand for mobile-first entertainment formats is significantly fueling the market growth in the United States, as people are shifting from traditional media usage to digital-first, on-the-go content that can be easily accessed on smartphones and tablets. Rising internet penetration and improved mobile network infrastructure have made it possible for a larger audience to enjoy seamless streaming, downloading, and browsing of webtoon platforms without limitations. As per industry reports, in 2024, the United States had 311.3 Million internet users. Webtoons are designed with a vertical scroll interface tailored for mobile screens, making them highly convenient for the fast-paced lifestyle. Younger audiences, in particular, prefer short, visually engaging, and episodic content that fits into daily routines, whether during commutes or short breaks. The bite-sized storytelling format of webtoons directly caters to this preference, driving widespread adoption. Additionally, mobile apps and dedicated platforms offer easy accessibility, personalized recommendations, and user-friendly interfaces, encouraging higher engagement. The convenience of in-app purchases and freemium subscription models further enhances their reach. Furthermore, collaborations between webtoon publishers and streaming services are helping webtoons transition into a mainstream digital entertainment category, positioning them as a mobile-first storytelling powerhouse in the US.

Increasing adoption of AI

Rising adoption of AI is impelling the United States webtoons market growth by revolutionizing the way content is created, personalized, and used. As per the IMARC Group, the United States AI market size reached USD 37,029.9 Million in 2024. AI-based tools are enabling creators to automate certain aspects of illustration, coloring, and storyboarding, making production faster and more efficient while maintaining quality. On the user side, AI-oriented algorithms help platforms analyze user preferences, reading patterns, and genre choices, delivering personalized recommendations that enhance engagement and retention. This ensures readers are constantly exposed to content that aligns with their tastes, thereby increasing time spent on platforms. Additionally, AI is being integrated into translation services, helping global webtoons reach US audiences in English more quickly and accurately, while also aiding creators in expanding their readership. Chatbots and AI-based community features also foster interactive engagement between fans and creators, building stronger loyalty. Moreover, AI is opening opportunities for dynamic storytelling, where plots and character interactions may evolve based on reader feedback.

United States Webtoons Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, revenue model, and application.

Type Insights:

• Comedy
• Action
• Sci-Fi
• Horror
• Romance
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes comedy, action, sci-fi, horror, romance, and others.

Revenue Model Insights:

• Subscription Based
• Advertisement Based

A detailed breakup and analysis of the market based on the revenue model have also been provided in the report. This includes subscription based and advertisement based.

Application Insights:

• Mobile
• Laptop
• Tablets
• Television

The report has provided a detailed breakup and analysis of the market based on the application. This includes mobile, laptop, tablets, and television.

Regional Insights:

• Northeast
• Midwest
• South
• West

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

United States Webtoons Market News:

• In August 2025, Webtoon Entertainment revealed plans to transform several of Disney’s beloved franchises, such as Marvel, Star Wars, and 20th Century Studios, into vertical scroll webtoons for the US market through a worldwide content collaboration with Disney. The firm was set to introduce a specialized Disney segment in its English-version Webtoon app and debut approximately 100 series.
• In January 2025, the Prophet unveiled plans to release the live-action adaptation of the Omniscient Reader’s series in theaters in the United States. The series ranked among the most beloved webtoons with a huge fanbase.

United States Webtoons Market Report Coverage:

Key Questions Answered in This Report:

• How has the United States webtoons market performed so far and how will it perform in the coming years?
• What is the breakup of the United States webtoons market on the basis of type?
• What is the breakup of the United States webtoons market on the basis of revenue model?
• What is the breakup of the United States webtoons market on the basis of application?
• What is the breakup of the United States webtoons market on the basis of region?
• What are the various stages in the value chain of the United States webtoons market? 
• What are the key driving factors and challenges in the United States webtoons market?
• What is the structure of the United States webtoons market and who are the key players?
• What is the degree of competition in the United States webtoons market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States webtoons market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the United States webtoons market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States webtoons industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.