United States Weight Management Market Report by Diet (Functional Beverages, Functional Food, Dietary Supplements), Equipment (Fitness, Surgical), Service (Health Clubs, Consultation Services, Online Weight Loss Services), and Region 2025-2033

United States Weight Management Market Report by Diet (Functional Beverages, Functional Food, Dietary Supplements), Equipment (Fitness, Surgical), Service (Health Clubs, Consultation Services, Online Weight Loss Services), and Region 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A3044

United States Weight Management Market Size, Share & Analysis

The United States weight management market size reached USD 82.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 130.0 Billion by 2033, exhibiting a growth rate (CAGR) of 5.2% during 2025-2033. The market is experiencing steady growth as a result of heightened health awareness, growing rates of obesity, and an upsurge in demand for customized fitness and nutrition solutions. Advancements in digital health platforms and rising investment in wellness products and services are further driving wider market reach. Furthermore, the convergence of artificial intelligence (AI), telehealth, and wearable technologies is transforming consumer engagement and compliance. These conditions all contribute to continued growth in United States weight management market share.

Report Attribute 
Key Statistics
Base Year
2024
Forecast Years
2025-2033
Historical Years
2019-2024
Market Size in 2024
USD 82.7 Billion
Market Forecast in 2033
USD 130.0 Billion
Market Growth Rate (2025-2033) 5.2%


United States Weight Management Market Insights:

  • Key Market Drivers: Increasing obesity levels, escalating health awareness, and heightened awareness of chronic diseases are fueling weight management solution demand. Greater digital access, tailored programs, and consumers' willingness to spend on long-term wellness also contribute to growth across segments.
  • Key Market Trends: Some of the key trends are the incorporation of AI-driven personalized nutrition, behavioral health interventions, and functional foods and meal replacement adoption. Telehealth platforms and wearable technology are revolutionizing consumer participation in weight maintenance and loss strategies.
  • Competitive Landscape: The market is highly competitive, with a combination of well-established wellness brands and new digital disruptors. Firms are based on personalization, science backing, and user experience, forming a diverse ecosystem of apps, meal plans, supplements, and fitness platforms.
  • Challenges and Opportunities: While there is robust growth, the challenges of program compliance, regulatory issues, and inconsistent clinical efficacy remain. Nevertheless, increasing consumer demand for sustainable, holistic solutions presents an opportunity for digital platforms, preventive care models, and medically integrated weight management services.

Weight management refers to the process of adopting a healthy lifestyle and altering dietary habits to maintain an ideal body weight according to the body mass index (BMI). It promotes the consumption of meal replacement products, low-calory food and beverages, weight loss/gain supplements and green tea/herbal teas. At present, the rising prevalence of lifestyle diseases and the consequently growing health consciousness among individuals are escalating the demand for weight management services in the United States.

Due to sedentary lifestyles, hectic schedules and the increasing number of people who have eating disorders, leading players are coming up with tasty and nutritious diet plans and workout programs. These players are also investing in research and development (R&D) activities and celebrity endorsements to expand their overall sales and profits. Furthermore, due to the rising cases of the coronavirus disease (COVID-19), individuals in the country are focusing on boosting their immunity. Consequently, there is an increase in the consumption of healthy food products, which is anticipated to positively influence the market growth in the future.

United States Weight Management Market Trends:

Growing Need for Personalized Nutrition and Fitness Plans

The most dominant of the United States weight management market trends is the growing demand for personalized nutrition and fitness plans. Consumers are increasingly opting for data-driven programs that take into consideration personal variables like metabolism, lifestyle, health, and genetic factors. This has created the trend of technology-enabled platforms providing real-time monitoring, customized meal planning, and personalized exercise routines. As per the sources, in April 2025, LifeMD extended access to FDA-approved Wegovy® for cash-pay patients throughout the 50 U.S. states through a virtual platform, further enhancing digital obesity care with built-in consultations and delivery. Moreover, market size has expanded significantly due to this change in consumer trend, and solutions that are digitally integrated are taking an increasing market share. With AI adoption, wearable technologies, and DNA-based tests, the market can be anticipated to see continuous positive momentum. These trends, underpinned by increased public knowledge regarding health and the ultimate outcomes of obesity, have further cemented the significance of individually targeted interventions, propelling quantifiable market growth among various demographic groups.

Behavioral Health Integration in Weight Management Initiatives

As per United States weight management market analysis, an additional key trend impacting the market report is the increasing integration of behavioral health strategies within weight management programs. Both consumers and healthcare professionals are recognizing the psychological causes of weight gain and maintenance, including stress eating, emotional illness, and disrupted sleep. This awareness has led to the popularity of cognitive-behavioral therapy (CBT)-based coaching, mindfulness training, and stress-reduction methods becoming a key component of weight management programs. As behavioral health increasingly becomes part of mainstream wellness tactics, it plays a major role in the growth of the United States weight management market share among urban consumers and digitally savvy consumers. The integration of mental wellness tools into physical health platforms boosts user participation and program compliance, accelerating the strength of long-term weight loss results. These combined models have contributed significantly to the continued United States weight management market expansion, representing a more cohesive and sustainable focus on health management.

Heightened Demand for Meal Replacement Foods and Functional Foods

One significant force behind United States weight management market growth is the exponentially increasing popularity of meal replacement foods and functional foods. These products appeal to the busy lifestyle and health-oriented consumer looking for convenient, nutritionally balanced answers. Formulations like protein shakes, fortified bars, and low-calorie ready-to-eat meals are popular as they provide portion control, essential nutrients, and satiety without tasting bad. Growth in functional ingredients such as fiber, probiotics, and plant protein has also transformed product innovation in this category. With increasing consumers seeking weight control through convenient food options, the segment continues to drive the overall market size. Additionally, the popularity of functional foods is increasing among various age segments, making them a staple in the industry. The broad adoption of the products is leading to the fastest growth in markets, with the product manufacturers and health programs increasingly incorporating these products into structured weight management programs.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States weight management market report, along with forecasts at the country and regional level from 2025-2033. Our report has categorized the market based on diet, equipment and service.

Breakup by Diet:

United States Weight Management Market

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  • Functional Beverages
  • Functional Food
  • Dietary Supplements

Breakup by Equipment:

  • Fitness
  • Surgical

Breakup by Service:

  • Health Clubs
  • Consultation Services
  • Online Weight Loss Services

Breakup by Region:

United States Weight Management Market by Region

  • Northeast
  • Midwest
  • South
  • West

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Latest News and Developments:

  • In January 2025, Noom debuted a major update of its GLP-1 Companion app with AI-powered features, including personal meal planning, medication management, and muscle-sparing programs. The release comes in line with the FDA's upcoming PDURS model and represents an even wider trend toward holistic, technology-aided weight management in the United States.
  • In November 2024, Allurion Technologies released AllurionMeds in the United States, its initial AI-native compounded GLP-1 weight-loss program. With its conversational AI coach Coach Iris, the program provides affordable medication, virtual dietician consultation, and a networked smart scale to support long-term weight loss and weight maintenance in all 50 states.

Report Coverage:

Report Features Details
Base Year of the Analysis 2024
Historical Period 2019-2024
Forecast Period 2025-2033
Units Billion USD
Diets Covered Functional Beverages, Functional Food, Dietary Supplements
 Equipments Covered Fitness, Surgical
Services Covered Health Clubs, Consultation Services, Online Weight Loss Services
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report

The weight management market in the United States was valued at USD 82.7 Billion in 2024.

The United States weight management market is projected to exhibit a CAGR of 5.2% during 2025-2033, reaching a value of USD 130.0 Billion by 2033.

Key drivers of the United States weight management market are rising obesity and lifestyle diseases, increasing consumer health awareness regarding fitness and nutrition, and greater access to personalized digital health solutions. Improvements in wearable technology, telemedicine, and AI-based diet planning, coupled with high demand for preventive health, are further propelling the growth of the United States weight management market and expected consumer adoption.

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United States Weight Management Market Report by Diet (Functional Beverages, Functional Food, Dietary Supplements), Equipment (Fitness, Surgical), Service (Health Clubs, Consultation Services, Online Weight Loss Services), and Region 2025-2033
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