United States Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

United States Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A5953
Buy Now

Market Overview:

The United States wine market size reached US$ 72.2 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 117.8 Billion by 2032, exhibiting a growth rate (CAGR) of 5.58% during 2024-2032. The introduction of new wine flavors in the United States, increasing awareness among the masses about the benefits of consuming wine, and rising demand for nutrition-packed beverages are among the key factors driving the market growth.

Report Attribute 
Key Statistics
Base Year
Forecast Years
Historical Years
Market Size in 2023
US$ 72.2 Billion
Market Forecast in 2032
US$ 117.8 Billion
Market Growth Rate (2024-2032) 5.58%

Wine is an alcoholic beverage produced through the fermentation of grapes or other fruits. It has a rich history dating back thousands of years and is popularly celebrated for its cultural, social, and gastronomic significance. Wine production involves the cultivation and harvesting of grapes, followed by the fermentation process where natural sugars in the grapes are converted into alcohol by yeast. The characteristics of wine vary depending on numerous factors such as grape variety, region, climate, soil composition, and winemaking techniques. Wines can range in color from white, red, and rosé, and can be categorized as dry, semi-sweet, or sweet based on their residual sugar content. It is widely appreciated for its complex flavors, aromas, and textures. It offers a broad spectrum of taste profiles, ranging from fruity and floral to earthy and spicy, providing a diverse range of experiences for wine enthusiasts. In the United States, wine is often enjoyed with food, as it complements and enhances the flavors of various dishes.

The changing consumer dietary preferences and the increasing wine consumption habits has contributed to their uptake in the United States. Wine has become more popular among American consumers in recent years, driven by factors such as the rising interest in wine culture, the growing perception of wine as a sophisticated beverage, and the influence of wine-related media and events. Moreover, the easy availability of American wines and different grape varieties due to the rapid growth of domestic wineries has accelerated the product adoption rate. Apart from this, significant expansion of wine production facilities, with vineyards and wineries spread across various states, is another major growth-inducing factor. Additionally, the heightening popularity of wine tourism is propelling the market growth. Many regions, such as Napa Valley in California, have become renowned wine tourism destinations, attracting visitors from both domestic and international markets. Besides this, the rapid growth of e-commerce and wine club subscriptions is augmenting market growth as it allows wineries to establish direct relationships with consumers, bypassing traditional distribution channels. Furthermore, modern consumers are now seeking wines produced with sustainable farming practices and organic or biodynamic certifications. In addition, the rising demand for wineries that embrace sustainable practices and produce environmentally friendly wines is contributing to the market growth.

United States Wine Market Trends/Drivers:

Changing Consumer Preferences

Consumer tastes and preferences are undergoing a shift, with an increasing demand for premium and craft wines. This trend is driven by factors such as a growing appreciation for diverse flavors, sustainable practices, and unique experiences. Consumers are seeking wines that align with their values and offer a memorable sensory experience. As a result, wineries and distributors are adapting their product offerings to cater to this demand, introducing innovative blends, organic options, and environmentally conscious packaging. This shift in consumer preferences is positively influencing the market growth, prompting producers to explore new varieties, sustainable practices, and personalized marketing strategies to engage and retain customers. Staying attuned to evolving consumer preferences is pivotal for the sustained growth and success of the US wine industry.

Significant Growth of Domestic Wine Production

The rapid growth of domestic wine production in the United States has been remarkable. States such as California, Oregon, and Washington have witnessed an upsurge in vineyards and wineries. This expansion is fueled by various factors, including favorable climate conditions, advancements in viticulture practices, and entrepreneurial spirit. The increase in domestic wine production has led to a higher availability and accessibility of American wines for consumers. It has also fostered a sense of pride and curiosity among consumers to explore the diverse offerings of wines produced within their own country. Moreover, the rapid growth of domestic wine production has had a positive impact on the economy, generating employment opportunities and contributing to local and regional development. The rise of domestic wine production has positioned the United States as a leading player in the global wine market, gaining recognition for its quality wines and diverse range of grape varieties and terroirs.

United States Wine Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the United States wine market report, along with forecasts at the country and regional levels from 2024-2032. Our report has categorized the market based on product type, color and distribution channel.

Breakup by Product Type:

  • Still Wine
  • Sparkling Wine
  • Fortified Wine and Vermouth

Still wine represents the most widely used product type

The report has provided a detailed breakup and analysis of the market based on the product type. This includes still wine, sparkling wine, and fortified wine and vermouth. According to the report, still wine represented the largest segment.

Still wine is a type of wine that does not contain carbonation or effervescence. It is typically made from fermented grape juice without the addition of carbon dioxide, resulting in a non-sparkling or still wine. Still wines can be red, white, or rosé, and they usually come in a range of styles and flavor profiles. Moreover, the easy availability of a wide variety of flavors, styles, and grape varieties in still wines, catering to diverse consumer preferences, is propelling the market growth. This versatility and accessibility contribute to the sustained dominance of still wine in the United States market. Apart from this, the cultural and social significance of still wine has accelerated the product adoption rate. Still wine has long been associated with fine dining, social gatherings, and celebrations, making it a staple choice for many consumers. Furthermore, the lower price point compared to sparkling wines and fortified wines has augmented the product demand, propelling the segment growth.

Breakup by Color:

  • Red Wine
  • Rose Wine
  • White Wine

Red wine accounts for the majority of the market share

A detailed breakup and analysis of the market based on the color has also been provided in the report. This includes red, rose and white wine. According to the report, red wine accounted for the largest market share.

Red wine is a type of wine made from dark-colored grape varieties. It obtains its characteristic red hue from the grape skins during the fermentation process. The grape skins contain pigments called anthocyanins, which impart the red color to the wine. Red wines can range from light-bodied to full-bodied, with flavors and aromas that can include fruits, spices, herbs, and earthy notes. Moreover, the rich and diverse flavor profiles of red wines is gaining immense popularity in the United States.

Along with this, red wines offer a wide range of tastes, from bold and robust to fruity and earthy, catering to various consumer palates and preferences. This versatility and depth of flavors have contributed to the growing popularity of red wine and its position as the dominant color in the market. Furthermore, the rising awareness about the health benefits associated with the consumption of red wine has augmented the product demand, thus fueling the growth of this segment.

Breakup by Distribution Channel:

  • Off-Trade
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Online Stores
    • Others
  • On-Trade

Off-trade holds the largest share in the market

A detailed breakup and analysis of the market has been provided based on distribution channel. This includes off-trade (supermarkets and hypermarkets, specialty stores, online stores and others), and on-trade. According to the report, off-trade accounted for the largest market share.

Off-trade refers to the distribution channel where alcoholic beverages, including wine, are sold for consumption off-premises, such as in retail stores, supermarkets, and online platforms. In the United States wine market, the off-trade channel has emerged as the dominating distribution channel due to the enhanced convenience and accessibility offered by off-trade retailers. Retail stores and supermarkets provide a wide selection of wines, allowing consumers to explore different brands, varieties, and regions in a single location. Apart from this, the rise of e-commerce platforms that enhance convenience, allowing consumers to purchase wines online and have them delivered to their doorstep is propelling the market growth. Moreover, the growing trend of at-home wine consumption has accelerated the adoption of the off-trade channels. Furthermore, the off-trade channel is supported by extensive marketing and promotional efforts by retailers. This marketing approach further increases the visibility and availability of wines, encouraging consumer engagement and purchase.

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West

South exhibits a clear dominance in the market

A detailed breakup and analysis of the market has been provided based on region. This includes Northeast, Midwest, South, and West. According to the report, South accounted for the largest market share.

The South region has emerged as the dominating region in the United States wine market due to several key drivers. The favorable climate conditions in the South, particularly in states like California and Texas, provide ideal grape-growing conditions. The warm and sunny weather, combined with diverse soil types, allows the cultivation of a wide range of grape varieties, contributing to the production of high-quality wines. Moreover, the rich history of the South region in winemaking and established wine-growing regions is positively influencing the market growth. Furthermore, the South region benefits from a robust infrastructure and support network for the wine industry. There is a well-established network of vineyards, wineries, distributors, and retailers in the South, facilitating the production, distribution, and sale of wines. Additionally, the presence of wine tourism destinations in the South, such as Napa Valley, attracts visitors from around the world, boosting local economies and increasing exposure to South region wines.

Competitive Landscape:

The key players in the market have made several innovations and advancements to meet the evolving demands of consumers and businesses. They are focusing on sustainability and organic wine production. Wineries in the United States are implementing sustainable farming practices, utilizing renewable energy sources, and adopting organic or biodynamic certifications. Moreover, several innovations in direct-to-consumer sales, a heightened focus on sustainability and organic practices, and the integration of technology to enhance the consumer experience is driving the market toward growth. We also expect the market to witness new product launches, increased strategic partnerships and mergers & acquisitions, and technological advancements to drive healthy competition within the United States wine industry.

The market research report has provided a comprehensive analysis of the competitive landscape in the market. Detailed profiles of all major companies have also been provided.

United States Wine Market Report Scope:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Billion
Scope of the Report Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment:
  • Product Type
  • Color
  • Distribution Channel
  • Region
Product Types Covered Still Wine, Sparkling Wine, Fortified Wine and Vermouth
Colors Covered Red Wine, Rose Wine, White Wine
Distribution Channels Covered
  • Off-Trade: Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others
  • On-Trade
Regions Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the United States wine market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the United States wine market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the United States wine industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Key Questions Answered in This Report

The United States wine market was valued at US$ 72.2 Billion in 2023.

We expect the United States wine market to exhibit a CAGR of 5.58% during 2024-2032.

The rising prevalence of casual drinking, along with the introduction of innovative flavors of wine, such as still, sparkling, red, rose, and white, is primarily driving the United States wine market.

The sudden outbreak of the COVID-19 pandemic has led to the changing consumer inclination from conventional brick-and-mortar distribution channels towards online retail platforms for the purchase of wine across the nation.

Based on the product type, the United States wine market can be categorized into still wine, sparkling wine, and fortified wine and vermouth. Currently, still wine accounts for the majority of the total market share.

Based on the color, the United States wine market has been segregated into red wine, rose wine, and white wine. Among these, red wine currently exhibits a clear dominance in the market.

Based on the distribution channel, the United States wine market can be bifurcated into off-trade and on-trade. Currently, off-trade holds the largest market share.

On a regional level, the market has been classified into Northeast, Midwest, South, and West, where South currently dominates the United States wine market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
United States Wine Market Report by Product Type (Still Wine, Sparkling Wine, Fortified Wine and Vermouth), Color (Red Wine, Rose Wine, White Wine), Distribution Channel (Off-Trade, On-Trade), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163

Email: sales@imarcgroup.com

Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More