United States Wine Market

Market Overview:

The United States wine market is expected to exhibit a CAGR of 6.49% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Wine is an alcoholic beverage made with the fermented juice of various fruits, such as grapes, apples, cranberries, blueberries, kiwi, raspberries, and plums. It is an antioxidant-rich beverage that helps prevent oxidative stress, which is a condition caused by an imbalance between antioxidants and free radicals. As wine contains resveratrol, which has anti-inflammatory properties, it reduces chronic inflammation. It also prevents diseases like cancer, diabetes and cardiovascular, Alzheimer’s and Parkinson’s disease. Additionally, it enhances thinking and memory skills, boosts mental health and improves healthy gut bacteria.

United States Wine Market Trends:

Due to the growing migration of people from vivid cultural backgrounds, there is a rise in the introduction of new wine flavors in the United States. This, along with the increasing awareness among the masses about the benefits of consuming wine compared to other alcoholic beverages, represents one of the key factors driving the market in the country. Moreover, the premiumization of wine products with enhanced flavor, high-quality ingredients, and appealing packaging is propelling the growth of the market. Besides this, there is an increase in the demand for nutrition-packed beverages among US consumers. This, coupled with the growing consumption of champagne, cognac, and fruit-berry wines, is positively influencing the market in the country. In addition, key market players are extensively investing in research and development (R&D) activities to introduce innovative flavors of wine, such as still, sparkling, red, rose, and white. They are also focusing on numerous marketing strategies to increase their overall profitability. Apart from this, the wide availability of wine through online and offline distribution channels is bolstering the growth of the market in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States wine market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, color and distribution channel.

Breakup by Product Type:

• Still Wine
• Sparkling Wine
• Fortified Wine and Vermouth
   

Breakup by Color:

• Red Wine
• Rose Wine
• White Wine
   

Breakup by Distribution Channel:

• Off-Trade
  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others
• On-Trade
   

Breakup by Region:

• Northeast
• Midwest
• South
• West
   

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Key Questions Answered in This Report:

• How has the United States wine market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the United States wine market?
• What are the key regional markets?
• What is the breakup of the market based on the product type?
• What is the breakup of the market based on the color?
• What is the breakup of the market based on the distribution channel?
• What are the various stages in the value chain of the industry?
• What are the key driving factors and challenges in the industry?
• What is the structure of the United States wine market and who are the key players?
• What is the degree of competition in the industry?