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United States Wine Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027

Market Overview:

The United States wine market is expected to exhibit a CAGR of 6.49% during 2022-2027. Keeping in mind the uncertainties of COVID-19, we are continuously tracking and evaluating the direct as well as the indirect influence of the pandemic. These insights are included in the report as a major market contributor.

Wine is an alcoholic beverage made with the fermented juice of various fruits, such as grapes, apples, cranberries, blueberries, kiwi, raspberries, and plums. It is an antioxidant-rich beverage that helps prevent oxidative stress, which is a condition caused by an imbalance between antioxidants and free radicals. As wine contains resveratrol, which has anti-inflammatory properties, it reduces chronic inflammation. It also prevents diseases like cancer, diabetes and cardiovascular, Alzheimer’s and Parkinson’s disease. Additionally, it enhances thinking and memory skills, boosts mental health and improves healthy gut bacteria.

United States Wine Market Trends:

Due to the growing migration of people from vivid cultural backgrounds, there is a rise in the introduction of new wine flavors in the United States. This, along with the increasing awareness among the masses about the benefits of consuming wine compared to other alcoholic beverages, represents one of the key factors driving the market in the country. Moreover, the premiumization of wine products with enhanced flavor, high-quality ingredients, and appealing packaging is propelling the growth of the market. Besides this, there is an increase in the demand for nutrition-packed beverages among US consumers. This, coupled with the growing consumption of champagne, cognac, and fruit-berry wines, is positively influencing the market in the country. In addition, key market players are extensively investing in research and development (R&D) activities to introduce innovative flavors of wine, such as still, sparkling, red, rose, and white. They are also focusing on numerous marketing strategies to increase their overall profitability. Apart from this, the wide availability of wine through online and offline distribution channels is bolstering the growth of the market in the country.

Key Market Segmentation:

IMARC Group provides an analysis of the key trends in each sub-segment of the United States wine market, along with forecasts at the country and regional level from 2022-2027. Our report has categorized the market based on product type, color and distribution channel.

Breakup by Product Type:

  • Still Wine
  • Sparkling Wine
  • Fortified Wine and Vermouth
     

Breakup by Color:

  • Red Wine
  • Rose Wine
  • White Wine
     

Breakup by Distribution Channel:

  • Off-Trade
    • Supermarkets and Hypermarkets
    • Specialty Stores
    • Online Stores
    • Others
  • On-Trade
     

Breakup by Region:

  • Northeast
  • Midwest
  • South
  • West
     

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

Report Coverage:

Report Features Details
Base Year of the Analysis 2021
    Historical Period 2016-2021
Forecast Period 2022-2027
Units US$ Billion
Segment Coverage Product Type, Color, Distribution Channel, Region
Region Covered Northeast, Midwest, South, West
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 2699
Five User License: US$ 3699
Corporate License: US$ 4699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

 

Key Questions Answered in This Report:

  • How has the United States wine market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the United States wine market?
  • What are the key regional markets?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the color?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the industry?
  • What are the key driving factors and challenges in the industry?
  • What is the structure of the United States wine market and who are the key players?
  • What is the degree of competition in the industry?

1    Preface
2    Scope and Methodology

    2.1    Objectives of the Study
    2.2    Stakeholders
    2.3    Data Sources
        2.3.1    Primary Sources
        2.3.2    Secondary Sources
    2.4    Market Estimation
        2.4.1    Bottom-Up Approach
        2.4.2    Top-Down Approach
    2.5    Forecasting Methodology
3    Executive Summary
4    Introduction

    4.1    Overview
    4.2    Key Industry Trends
5    United States Wine Market
    5.1    Market Overview
    5.2    Market Performance
    5.3    Impact of COVID-19
    5.4    Market Forecast
6    Market Breakup by Product Type
    6.1    Still Wine
        6.1.1 Market Trends
        6.1.2 Market Forecast
    6.2    Sparkling Wine
        6.2.1 Market Trends
        6.2.2 Market Forecast
    6.3    Fortified Wine and Vermouth
        6.3.1 Market Trends
        6.3.2 Market Forecast
7    Market Breakup by Color
    7.1    Red Wine
        7.1.1 Market Trends
        7.1.2 Market Forecast
    7.2    Rose Wine
        7.2.1 Market Trends
        7.2.2 Market Forecast
    7.3    White Wine
        7.3.1 Market Trends
        7.3.2 Market Forecast
8    Market Breakup by Distribution Channel
    8.1    Off-Trade
        8.1.1 Market Trends
        8.1.2 Key Segments
           8.1.2.1 Supermarkets and Hypermarkets
           8.1.2.2 Specialty Stores
           8.1.2.3 Online Stores
           8.1.2.4 Others
        8.1.3 Market Forecast
    8.2    On-Trade
        8.2.1 Market Trends
        8.2.2 Market Forecast
9    Market Breakup by Region
    9.1    Northeast
        9.1.1 Market Trends
        9.1.2 Market Forecast
    9.2    Midwest
        9.2.1 Market Trends
        9.2.2 Market Forecast
    9.3    South
        9.3.1 Market Trends
        9.3.2 Market Forecast
    9.4    West
        9.4.1 Market Trends
        9.4.2 Market Forecast
10    SWOT Analysis
    10.1    Overview
    10.2    Strengths
    10.3    Weaknesses
    10.4    Opportunities
    10.5    Threats
11    Value Chain Analysis
12    Porters Five Forces Analysis

    12.1    Overview
    12.2    Bargaining Power of Buyers
    12.3    Bargaining Power of Suppliers
    12.4    Degree of Competition
    12.5    Threat of New Entrants
    12.6    Threat of Substitutes
13    Price Analysis
14    Policy and Regulatory Landscape
15    Competitive Landscape

    15.1    Market Structure
    15.2    Key Players
    15.3    Profiles of Key Players

List of Figures

Figure 1: United States: Wine Market: Major Drivers and Challenges
Figure 2: United States: Wine Market: Sales Value (in Billion US$), 2016-2021
Figure 3: United States: Wine Market Forecast: Sales Value (in Billion US$), 2022-2027
Figure 4: United States: Wine Market: Breakup by Product Type (in %), 2021
Figure 5: United States: Wine Market: Breakup by Color (in %), 2021
Figure 6: United States: Wine Market: Breakup by Distribution Channel (in %), 2021
Figure 7: United States: Wine Market: Breakup by Region (in %), 2021
Figure 8: United States: Wine (Still Wine) Market: Sales Value (in Million US$), 2016 & 2021
Figure 9: United States: Wine (Still Wine) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 10: United States: Wine (Sparkling Wine) Market: Sales Value (in Million US$), 2016 & 2021
Figure 11: United States: Wine (Sparkling Wine) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 12: United States: Wine (Fortified Wine and Vermouth) Market: Sales Value (in Million US$), 2016 & 2021
Figure 13: United States: Wine (Fortified Wine and Vermouth) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 14: United States: Wine (Red Wine) Market: Sales Value (in Million US$), 2016 & 2021
Figure 15: United States:  Wine (Red Wine) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 16: United States: Wine (Rose Wine) Market: Sales Value (in Million US$), 2016 & 2021
Figure 17: United States: Wine (Rose Wine) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 18: United States: Wine (White Wine) Market: Sales Value (in Million US$), 2016 & 2021
Figure 19: United States: Wine (White Wine) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 20: United States: Wine (Off-Trade) Market: Sales Value (in Million US$), 2016 & 2021
Figure 21: United States: Wine (Off-Trade) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 22: United States: Wine (On-Trade) Market: Sales Value (in Million US$), 2016 & 2021
Figure 23: United States: Wine (On-Trade) Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 24: Northeast: Wine Market: Sales Value (in Million US$), 2016 & 2021
Figure 25: Northeast: Wine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 26: Midwest: Wine Market: Sales Value (in Million US$), 2016 & 2021
Figure 27: Midwest: Wine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 28: South: Wine Market: Sales Value (in Million US$), 2016 & 2021
Figure 29: South: Wine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 30: West: Wine Market: Sales Value (in Million US$), 2016 & 2021
Figure 31: West: Wine Market Forecast: Sales Value (in Million US$), 2022-2027
Figure 32: United States: Wine Industry: SWOT Analysis
Figure 33: United States: Wine Industry: Value Chain Analysis
Figure 34: United States: Wine Industry: Porter’s Five Forces Analysis

List of Tables

Table 1: United States: Wine Market: Key Industry Highlights, 2021 and 2027
Table 2: United States: Wine Market Forecast: Breakup by Product Type (in Million US$), 2022-2027
Table 3: United States: Wine Market Forecast: Breakup by Color (in Million US$), 2022-2027
Table 4: United States: Wine Market Forecast: Breakup by Distribution Channel (in Million US$), 2022-2027
Table 5: United States: Wine Market Forecast: Breakup by Region (in Million US$), 2022-2027
Table 6: United States: Wine Market: Competitive Structure
Table 7: United States: Wine Market: Key Players


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