US Herbalist & Herbal Practitioner Market Size, Share, Trends and Forecast by Practice Setting and Region, 2026-2034

US Herbalist & Herbal Practitioner Market Overview:

The US herbalist & herbal practitioner market size reached USD 633.86 Million in 2025. The market is projected to reach USD 2,420.15 Million by 2034, exhibiting a growth rate (CAGR) of 16.05% during 2026-2034. The market is driven by the rising integration of telehealth platforms enabling remote herbal consultations, the growing incorporation of herbalists into integrative health centers affiliated with hospitals and academic institutions, and the expanding availability of accredited educational programs and professional credentialing options that are equipping practitioners with evidence-based clinical skills. Additionally, increasing consumer preference for holistic and preventive approaches to health, coupled with growing demand for natural and low-intervention solutions for chronic conditions, is expanding the US herbalist & herbal practitioner market share.

US Herbalist & Herbal Practitioner Market Trends:

Telehealth Integration and Digital Service Expansion Transforming Practice Models

The herbal practitioner market is experiencing significant transformation through the integration of telehealth platforms and digital consultation models, fundamentally reshaping how practitioners deliver care and expand their client base. Healthcare policy frameworks have extended telehealth flexibilities, with Medicare allowing non-behavioral health services via telehealth through September 2025, including audio-only platforms for patients unable to use video technology. This regulatory support has legitimized remote herbal consultations and enabled practitioners to serve clients across broader geographic areas without the constraints of physical location. Herbalists and herbal practitioners are adapting their practices to include remote consultations through video conferencing platforms, expanding their geographic reach and accessibility while reducing barriers related to transportation and time. This digital shift is supported by growing consumer demand for convenience, increased digital health literacy among both practitioners and clients, and the standardization of video-based care delivery models. Furthermore, the U.S. Department of Health and Human Services extended key telehealth flexibilities for Medicare beneficiaries through September 2025, allowing healthcare providers, including those offering complementary services, to deliver non-behavioral telehealth services to patients in their homes without geographic restrictions, with audio-only communication authorized for patients who cannot access video technology. Practitioners are leveraging these platforms not only for individual consultations but also for educational workshops, group sessions, and follow-up care, creating more sustainable and scalable practice models. The telehealth integration trend is particularly beneficial for practitioners in rural areas and for clients with mobility limitations or chronic conditions that make travel difficult.

Institutional Integration into Mainstream Healthcare Systems and Academic Medical Centers

Herbalists are increasingly being incorporated into comprehensive care teams at integrative health centers affiliated with hospitals, academic institutions, and corporate wellness programs, marking a significant shift toward mainstream healthcare acceptance. These centers combine herbal therapies with conventional medical services within unified clinical settings, promoting patient-centered, preventive, and evidence-informed care that addresses both acute and chronic health conditions. Major academic medical centers and integrative health institutions are creating ecosystems where evidence-based complementary therapies, including herbal medicine, are being integrated into conventional care models through formal partnerships and institutional structures. This institutional legitimization is driving broader acceptance of herbal practitioners as part of multidisciplinary healthcare teams that include physicians, nurses, nutritionists, and mental health professionals. The integration is supported by growing recognition among healthcare administrators and insurance providers that complementary approaches can improve reduce healthcare costs, patient outcomes, and enhance patient satisfaction. In 2024, the University of California, Davis launched a Nature Rx program through its Student Health and Counseling Services, where healthcare providers prescribe time in nature to students as part of their holistic care regimen, representing the integration of nature-based and complementary health approaches into conventional healthcare settings at a major academic institution. Integrative health centers are establishing standardized protocols for herbal consultations, creating referral pathways between conventional and complementary practitioners, and developing collaborative care models that allow herbalists to work alongside primary care physicians. This trend is particularly strong in regions with high concentrations of academic medical centers and in healthcare systems that emphasize preventive care and whole-person wellness. The institutional integration provides herbalists with access to larger patient populations, enhanced professional credibility, opportunities for interprofessional collaboration, and pathways for insurance reimbursement that were previously unavailable in solo practice settings.

Expansion of Accredited Educational Programs and Professional Credentialing

The US herbalist & herbal practitioner market growth is supported by the increasing availability of accredited educational programs and professional credentialing options that are professionalizing the field and meeting growing demand for qualified practitioners. Academic institutions are launching new degree programs, certificates, and specialized tracks in herbal medicine to equip graduates with the knowledge and clinical skills necessary to deliver safe and evidence-informed care in diverse healthcare settings. Universities are establishing dedicated schools and departments for integrative health that include comprehensive herbal medicine curricula, combining traditional botanical knowledge with contemporary scientific research, clinical training, and business development skills. These programs provide students with extensive education in herbal sciences medicine-making techniques, clinical theory, and hands-on clinical experience through internships and residencies at integrative health centers. The expansion of educational infrastructure is creating a pipeline of well-trained practitioners who can meet increasing consumer demand for professional herbal services while maintaining high standards of safety and efficacy. In 2025, Notre Dame of Maryland University completed its merger with Maryland University of Integrative Health, forming the School of Integrative Health and creating the first and only school dedicated to integrative health within a comprehensive university in the United States, incorporating more than 20 graduate-level programs in nutrition, herbal medicine, Ayurveda, and yoga therapy while adding over 500 graduate students to the university. Professional organizations such as the American Herbalists Guild are establishing standardized credentialing pathways, including the Registered Herbalist designation, which requires approximately two years of comprehensive academic training and 400 hours of clinical experience with at least 80 unique individuals. These credentialing programs are raising professional standards, enhancing public trust, and providing practitioners with recognized credentials that facilitate integration into mainstream healthcare settings. The educational expansion is also supported by online and hybrid learning models that make herbal medicine education more accessible to working professionals and individuals in rural areas, further broadening the practitioner base and geographic distribution of services.

US Herbalist & Herbal Practitioner Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on practice setting.

Practice Setting Insights:

• Solo Herbal Practice
• Naturopathic and CAM Clinics
• Integrative Health Centers
• Telehealth Platforms

The report has provided a detailed breakup and analysis of the market based on the practice setting. This includes solo herbal practice, naturopathic and CAM clinics, integrative health centers, and telehealth platforms.

Regional Insights:

• Northeast
• Midwest
• South
• West

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

US Herbalist & Herbal Practitioner Market News:

• February 2024: Soaak Technologies acquired Tulsa Natural Health Clinic with the goal of revolutionizing the global wellness sector by integrating advanced technologies with naturopathic approaches. The acquisition aimed to combine natural health services, including herbal medicine consultations, with technological innovations to enhance patient care delivery, reflecting growing investment in integrative and naturopathic healthcare facilities that incorporate herbal practitioners as part of comprehensive wellness services.

US Herbalist & Herbal Practitioner Market Report Coverage:

Key Questions Answered in This Report:

• How has the US herbalist & herbal practitioner market performed so far and how will it perform in the coming years?
• What is the breakup of the US herbalist & herbal practitioner market on the basis of practice setting?
• What is the breakup of the US herbalist & herbal practitioner market on the basis of region?
• What are the various stages in the value chain of the US herbalist & herbal practitioner market?
• What are the key driving factors and challenges in the US herbalist & herbal practitioner market?
• What is the structure of the US herbalist & herbal practitioner market and who are the key players?
• What is the degree of competition in the US herbalist & herbal practitioner market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the US herbalist & herbal practitioner market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the US herbalist & herbal practitioner market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the US herbalist & herbal practitioner industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.