US Microgreens Market

US Microgreens Market Overview: 

The US microgreens market size reached USD 438.35 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 872.02 Million by ​2033​, exhibiting a growth rate (CAGR) of 7.12% during ​2025-2033​. The market is driven by rising consumer awareness of nutrient-dense foods, demand for fresh and functional ingredients, and a growing shift toward plant-based diets. Increased adoption of vertical and indoor farming technologies further accelerates supply efficiency, thereby contributing to the rising US microgreens market share.

US Microgreens Market Trends: 

Technological Advancement in Farming Methods

Innovations in farming technologies, particularly vertical and hydroponic systems, are significantly shaping the trajectory of US microgreens market growth. These methods enable year-round cultivation, improved yield, and resource efficiency—ideal for urban and indoor environments. Advanced climate-controlled systems and LED lighting solutions allow growers to fine-tune growth cycles and nutritional content, appealing to premium markets. Moreover, automation and data analytics in controlled environment agriculture (CEA) contribute to higher consistency in quality and scalability. These systems are being increasingly adopted not only by large-scale producers but also by local farms and startups aiming to enter the microgreens space. As technological solutions become more cost-effective, entry barriers lower, fostering innovation and broadening geographic reach across urban and suburban regions. For instance, in March 2024, Eden Green Technology developed a patented microclimate system that allows up to 10 herb varieties, like chives and dill, to grow simultaneously in a single vertical greenhouse. Each plant receives precise nutrients and environmental control every 90 seconds, enabling multi-crop cultivation, zero waste, and faster, higher-quality harvests. This innovation eliminates the need to source herbs globally and supports year-round, localized production.

Expansion of Retail and Direct-to-Consumer Channels

The proliferation of direct-to-consumer (DTC) models and expansion in health-oriented retail channels are driving increased visibility and availability of microgreens across the US. Grocery stores, farmers’ markets, and e-commerce platforms are showcasing microgreens as premium, fresh, and sustainable products. Subscription-based models and farm-to-door services have gained traction, especially post-pandemic, as consumers seek convenience without compromising on freshness or nutrition. Additionally, culinary trends emphasizing flavor enhancement and plating aesthetics have prompted food influencers and chefs to promote microgreens through social media, boosting consumer awareness. Retailers are responding with curated packaging and extended shelf-life innovations. These developments support robust distribution networks, encouraging deeper market penetration and reinforcing sustained US microgreens market growth. For instance, in June 2025, Whole Foods Market and AeroFarms marked eight years of collaboration, expanding nationwide access to microgreens through innovative vertical farming. AeroFarms supplies seven varieties with extended shelf life and up to 40 times more nutrients than mature vegetables. Their strategy helped reposition microgreens as core salad ingredients rather than just garnishes. Using controlled-environment technology, AeroFarms promotes sustainable, year-round production while supporting broader consumer access to healthy, nutrient-dense produce across the U.S.

US Microgreens Market Segmentation: 

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country/regional level for ​2025-2033​. Our report has categorized the market based on type, farming method, distribution channel, and end use. 

Type Insights: 

• Broccoli
• Cabbage
• Cauliflower
• Arugula
• Peas
• Basil
• Radish
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes broccoli, cabbage, cauliflower, arugula, peas, basil, radish, and others. 

Farming Method Insights: 

• Indoor Vertical Farming
• Commercial Greenhouses
• Others

A detailed breakup and analysis of the market based on the farming method have also been provided in the report. This includes indoor vertical farming, commercial greenhouses, and others.

Distribution Channel Insights: 

• Supermarkets and Hypermarkets
• Retail Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, retail stores, and others.

End Use Insights: 

• Residential
• Commercial

 A detailed breakup and analysis of the market based on the end use have also been provided in the report. This includes residential and commercial.

Regional Insights: 

• Northeast
• Midwest
• South 
• West

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape: 

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. 

US Microgreens Market News:

• In January 2025, AeroFarms announced at the World Economic Forum that it had developed a patented technology for growing nutrient-dense microgreens at scale. Emphasizing that microgreens contain 5–40 times more nutrients than mature plants, the company positioned itself as a key player in addressing global malnutrition. With proven success at its Virginia farm, AeroFarms plans to expand operations internationally and currently supplies over 2,000 retailers across the U.S.

US Microgreens Market Report Coverage: 

Key Questions Answered in This Report:

• How has the US microgreens market performed so far and how will it perform in the coming years? 
• What is the breakup of the US microgreens market on the basis of type? 
• What is the breakup of the US microgreens market on the basis of farming method? 
• What is the breakup of the US microgreens market on the basis of distribution channel? 
• What is the breakup of the US microgreens market on the basis of end use? 
• What is the breakup of the US microgreens market on the basis of region? 
• What are the various stages in the value chain of the US microgreens market?
• What are the key driving factors and challenges in the US microgreens market? 
• What is the structure of the US microgreens market and who are the key players? 
• What is the degree of competition in the US microgreens market?

Key Benefits for Stakeholders: 

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the US microgreens s market from 2019-2033. 
• The research report provides the latest information on the market drivers, challenges, and opportunities in the US microgreens market. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the US microgreens industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.