US Yogurt Market

US Yogurt Market Overview:

The US yogurt market is projected to exhibit a growth rate (CAGR) of 5.10% during ​2024-2032​. The growing adoption of high-protein diets among the masses, innovations in product offerings like protein-enriched and plant-based yogurts, and a strong consumer preference for sustainable and ethically sourced products are some of the factors propelling the market growth.

US Yogurt Market Trends:

Growing Popularity of High-Protein Diets

The rising demand for high-protein diets among consumers is bolstering the market growth in the US. High-protein foods are desired for their advantages in controlling weight, increasing muscle mass, and promoting overall well-being. Greek yogurt is becoming extremely popular because of its higher protein content when compared to regular yogurt. The growing interest in fitness and wellness is driving this trend, with protein being essential for post-workout recovery and muscle repair. Moreover, high-protein yogurts are designed for people who adhere to certain diets like keto and paleo, which prioritize the consumption of protein. Brands are finding new ways to increase the protein levels in their products, such as introducing protein-enriched yogurts and yogurts that contain additional whey or casein protein. In January 2024, Yoplait, a General Mills brand, launched Yoplait Protein, a new line of high-protein, low-sugar yogurt snacks featuring 15g of protein, 3g of sugar, and 100 calories per 5.6-oz serving. It is available in various flavors and container sizes and targets consumers seeking convenient protein additions to their diets.

Emphasis on Sustainability and Ethical Sourcing

People are becoming more aware about the environment and looking for products that reduce their ecological impact and are in line with their beliefs. Yogurt companies are taking action by implementing sustainable strategies like using recyclable or biodegradable packaging, responsibly sourcing ingredients, and promoting high animal welfare practices in dairy farming. These actions satisfy not just the need for transparency and ethical manufacturing among consumers but also improve brand loyalty and set the brand apart in a fierce market. Engaging in activities, such as backing local farmers and lessening carbon footprints, not only maintains but also draws in buyers. This dedication to sustainability attracts eco-conscious consumers. In December 2023, Nature's Fynd introduced the first yogurt made from fungi at Whole Foods, providing non-dairy choices made with sustainable protein in flavors, including strawberry, peach, and vanilla. This novel product sought to merge delightful flavor with substantial nourishment and eco-friendly advantages.

Innovation and Product Diversification

Producers are continuously creating fresh flavors, textures, and formats in order to appeal to a wider range of people. There is an introduction of plant-based yogurts derived from almond, coconut, soy, and oat milk to meet the increasing demand from vegan and lactose-intolerant consumers. Moreover, companies are trying out unique and seasonal tastes, organic and non-genetically modified organism (GMO) choices, and improved nutritional values to differentiate themselves in a crowded market. Single-portion packs, yogurt beverages, and convenient choices are also becoming popular, catering to the fast-paced lives of contemporary buyers. Yogurt companies are focusing on providing a diverse range of products that meet various dietary preferences and needs. For example, in January 2024, Chobani introduced Chobani® Creations® Greek Yogurt, featuring six dessert-themed flavors, such as mocha tiramisu, caramel sundae, and cherry cheesecake. These healthy Greek yogurts, free of synthetic additives, were created to offer a tasty and indulgent snack alternative after breakfast.

US Yogurt Market News:

• April 2024: Danone North America introduced the REMIX range of yogurts under the labels Oikos, Light + Fit, and Too Good & Co. This fresh lineup includes nine different yogurt options with creative mix-ins, designed for a variety of preferences and dietary requirements.
• August 2023:  Yaza introduced its labneh yogurt in the US, providing clean-label choices in varieties, such as Plain, Za’atar & Olive Oil, and Spicy Chili. The brand's initial goal was to teach customers about labneh's versatility by promoting it as a dip that could be found in specific stores in the Northeast.
   

US Yogurt Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for ​2024-2032​. Our report has categorized the market based on product type, type, packaging, and distribution channel.

Product Type Insights:

• Set Yogurt
• Greek Yogurt
• Yogurt Drinks
• Frozen Yogurt
• Others
   

The report has provided a detailed breakup and analysis of the market based on the product type. This includes set yogurt, greek yogurt, yogurt drinks, frozen yogurt, and others.

Type Insights:

• Flavored
• Non-Flavored
   

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes flavored and non-flavored.

Packaging Insights:

• Pouches
• Plastic Bottles
• Cups
• Others
   

The report has provided a detailed breakup and analysis of the market based on the packaging. This includes pouches, plastic bottles, cups, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others
   

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others.

Regional Insights:

• Northeast
• Midwest
• South
• West
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northeast, Midwest, South, and West.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

US Yogurt Market Report Coverage:

Key Questions Answered in This Report:

• How has the US yogurt market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the US yogurt market?
• What is the breakup of the US yogurt market on the basis of product type?
• What is the breakup of the US yogurt market on the basis of type?
• What is the breakup of the US yogurt market on the basis of packaging?
• What is the breakup of the US yogurt market on the basis of distribution channel?
• What are the various stages in the value chain of the US yogurt market? 
• What are the key driving factors and challenges in the US yogurt?
• What is the structure of the US yogurt market and who are the key players?
• What is the degree of competition in the US yogurt market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the US yogurt market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the US yogurt market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the US yogurt industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.