Vetiver Oil Market

Vetiver Oil Market Size and Share:

The global vetiver oil market size was valued at USD 55.62 Million in 2024. The market is projected to reach USD 97.87 Million by 2033, exhibiting a CAGR of 6.16% during 2025-2033. Europe currently dominates the market, holding a significant market share in 2024. The market is propelled by the rising demand for natural and organic ingredients in personal care, cosmetics, and aromatherapy, as consumers increasingly seek sustainable and chemical-free alternatives. Moreover, growing applications of vetiver oil in spa treatments, relaxation therapies, and premium fragrances further support market growth. Apart from this, increasing adoption in pharmaceuticals and wellness products, coupled with expanding awareness of its antioxidant and anti-inflammatory benefits, is augmenting vetiver oil market share.

The market is witnessing rising adoption of natural fixatives in perfumery and luxury cosmetics, supported by vetiver oil’s distinctive stabilizing qualities and deep, earthy fragrance. A 2024 global survey revealed that 62% of individuals across 31 countries had experienced stress severe enough to disrupt their daily lives, underscoring the growing demand for natural wellness solutions. In this context, vetiver oil is finding broader applications in aromatherapy and mental health support, particularly for alleviating stress and improving sleep quality, thereby reinforcing its position as a sought-after ingredient across diverse industries. In addition to this, the rising inclination toward plant-based ingredients in pharmaceutical formulations, coupled with supportive government initiatives promoting herbal and essential oils, also contributes significantly to market growth.

 In the United States, the market is driven by heightened demand from the premium fragrance industry, where consumers increasingly seek long-lasting, natural, and niche formulations. One of the emerging vetiver oil market trends is the expanding adoption of holistic wellness practices, including yoga and meditation centers, which has boosted the use of vetiver oil for relaxation and mood regulation. Furthermore, rising consumer awareness about clean-label and eco-friendly products fosters greater integration of vetiver oil into organic skincare and personal care lines. According to an industry survey, in August 2025, nearly half of Americans (49%) reported purchasing an environmentally friendly product, reflecting an increase from 43% recorded in August 2024. Besides this, the thriving demand for sustainable agricultural practices encourages importers and distributors to prioritize ethically sourced oils. The market also benefits from a growing trend of artisanal and craft perfumery, where vetiver is a highly valued base note.

Vetiver Oil Market Trends:

Escalating Demand for Natural and Organic Ingredients

The growing preference for natural and organic products is a defining trend shaping the market. Consumers are becoming increasingly conscious of the adverse effects of synthetic chemicals used in personal care, fragrances, and therapeutic products, driving a shift toward plant-derived alternatives. According to an industry survey, 45% of survey participants indicated that they are willing to pay a premium for certified personal care products that are labeled organic. Vetiver oil, known for its natural earthy aroma and therapeutic qualities, is gaining prominence as a clean-label ingredient in perfumes, cosmetics, and wellness formulations. The expansion of organic certifications and eco-labeling has further boosted the acceptance of vetiver oil, particularly in premium product lines. Rising disposable incomes and awareness of holistic living are encouraging consumers to prioritize products that emphasize purity and sustainability. Additionally, manufacturers are strategically positioning vetiver oil as a luxury natural ingredient, which resonates strongly with health-conscious and environmentally aware demographics.

Expansion of the Essential Oils Sector

The vetiver oil market growth is significantly propelled by the steady expansion of the global essential oils sector, which is being fueled by rising adoption across aromatherapy, personal care, food, and household care applications. The global essential oils market, of which vetiver oil is a part, is witnessing rapid expansion. Reports indicate that it is set to grow from USD 17.46 Billion in 2024 to USD 19.79 Billion in 2025, at a CAGR of 13.3%, and is projected to reach USD 37.25 Billion by 2029. With consumers increasingly associating essential oils with wellness, stress management, and natural healing, demand for distinctive oils like vetiver has surged. The essential oils industry is also witnessing heightened investment in sustainable sourcing and advanced extraction technologies, enhancing product quality and availability. Within this context, vetiver oil’s unique grounding and calming properties set it apart, ensuring its consistent integration into premium aromatherapy blends and fragrance formulations. As essential oils continue to transition from niche wellness products to mainstream consumer staples, vetiver oil stands to gain traction as a high-value, versatile segment contributor.

Growth of the Global Spa Industry

The rapid expansion of the global spa and wellness industry is playing a pivotal role in enhancing the vetiver oil market outlook. According to tan industry report, the global spa market size was valued at USD 61.68 Billion in 2024. Spas are increasingly incorporating essential oils into massage therapies, skincare treatments, and relaxation rituals, with vetiver oil valued for its deep, calming fragrance and restorative effects. Its reputed ability to alleviate stress, promote emotional balance, and enhance relaxation makes it a preferred choice in holistic therapies that align with the spa industry’s focus on mental and physical rejuvenation. The rise of wellness tourism, luxury resorts, and destination spas has further elevated the use of high-quality essential oils, including vetiver, to deliver unique and premium experiences. Additionally, consumer awareness of aromatherapy’s benefits is prompting spas to emphasize natural and sustainably sourced ingredients, supporting the wider adoption of vetiver oil. With wellness becoming an integral part of lifestyle choices, the spa sector’s expansion is reinforcing steady demand for this niche essential oil.

Vetiver Oil Industry Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the global vetiver oil market, along with forecasts at the global, regional, and country levels from 2025-2033. The market has been categorized based on product and application.

Analysis by Product:

• Organic
• Conventional

The organic segment holds a significant position in the market, reflecting the rising global preference for sustainable and naturally sourced products. Consumers are increasingly shifting toward organic essential oils due to growing health consciousness, awareness of chemical-free alternatives, and demand for environmentally friendly farming practices. Organic vetiver oil is particularly valued in aromatherapy, natural cosmetics, and premium personal care products, where purity and traceability are key differentiators. The higher price point of organic products is justified by their quality, safety, and compliance with stringent certification standards, which further strengthens consumer trust. As wellness trends continue to expand globally, the organic category is expected to gain stronger traction, shaping future growth and differentiation within the vetiver oil market.

Analysis by Application:

• Spa and Relaxation
• Medical
• Food and Beverage
• Cleaning and Home

Spa and relaxation lead the market in 2024 due to its calming, grounding, and stress-relieving properties, it is popular in wellness therapy. Vetiver oil is used extensively in massage oils, aromatherapy diffusers, and spa treatments to ensure deep relaxation, stress reduction, and improved sleep quality. As the world witnesses an increase in wellness tourism and the popularity of holistic treatments, spas, and wellness centers are resorting more and more to vetiver oil in their repertoire in order to cater to consumer demand for natural stress-relief options. Its heavy, rich scent also provides a luxury appeal, reflecting the indulgence and luxury of a spa experience. As consumers increasingly focus on mental well-being and stress relief, the spa and relaxation app are anticipated to be a reliable growth driver in the industry.

Regional Analysis:

• North America
  • United States
  • Canada
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Indonesia
  • Others
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Russia
  • Others
• Latin America
  • Brazil
  • Mexico
  • Others
• Middle East and Africa

In 2024, Europe accounted for the largest market share, driven by robust demand for natural and sustainable products across major industries such as cosmetics, personal care, and aromatherapy. The European market enjoys an established luxury perfume industry, where vetiver oil is highly valued for its intense woody and long-lasting scents, and it is a core material in luxury perfumes. Growing consumer trends towards organic and chemical-free essential oils further boost their demand in aromatherapy and wellness uses. Moreover, strict controls favoring the employment of safe, traceable, and green ingredients in consistent alignment with vetiver oil properties further solidifies its demand in the marketplace. Aligning with the rising consciousness of holistic wellness and well-being, Europe remains a frontrunner in essential oil imports and utilization. This dominant stance ensures that the region occupies the dominant position in the industry.

Key Regional Takeaways:

United States Vetiver Oil Market Analysis

In the United States, the market is experiencing steady growth, driven by its expanding utilization in high-end personal care products, niche perfumery, and natural aromatherapy solutions. The increasing consumer preference for botanical ingredients in wellness routines is boosting demand, particularly in premium skincare and haircare formulations. According to reports, in 2024, consumers across the US spent about USD 74 Billion on personal care products, reflecting a robust foundation for botanical ingredient demand, including vetiver oil. Rising awareness of holistic health practices has also elevated the use of vetiver oil in spa treatments and alternative medicine applications. Additionally, the growing trend of artisanal fragrance creation is supporting market expansion, as vetiver oil offers a distinct, earthy aroma favored by independent perfumers. Demand is further supported by the integration of vetiver oil into stress-relief products such as candles, diffusers, and massage oils. Increased online retail penetration is enabling broader consumer access to pure and blended vetiver oil products, thereby contributing to sustained growth across the U.S.

Europe Vetiver Oil Market Analysis

The Europe market is expanding due to increasing incorporation in luxury perfumery, herbal cosmetics, and organic home fragrance products. The rising popularity of sustainable and ethically sourced ingredients is prompting manufacturers to highlight vetiver oil’s natural origins in their formulations. Reports note that 20% of purchasing decisions in Germany and 24% in France are influenced by a product’s natural or organic status. The wellness tourism sector is further driving usage in aromatherapy and relaxation treatments within spas and resorts. Its grounding scent profile is increasingly used in high-end colognes and artisan perfumes targeting niche consumer segments. Additionally, growing interest in slow beauty trends is promoting the inclusion of vetiver oil in long-lasting skincare products designed for nourishment and repair.

Asia Pacific Vetiver Oil Market Analysis

The market in the Asia Pacific is growing due to its expanding applications in herbal wellness products, cultural rituals, and natural cosmetics. Increasing consumer awareness of plant-based ingredients is encouraging their use in skincare formulations aimed at hydration and skin tone improvement. According to reports, China’s health and wellness market, already the second-largest in the world after the US is set to nearly double in value by 2030, reaching USD 1.6 Trillion, creating favorable conditions for essential oils, including vetiver. The oil’s deep, calming aroma is also gaining traction in meditation products, incense sticks, and holistic therapy blends. Rising demand for premium aromatherapy products in urban centers is boosting market penetration, supported by an emerging middle-class population with higher disposable incomes. Furthermore, the use of vetiver oil in haircare products targeting nourishment and scalp health is strengthening its presence in the beauty segment.

Latin America Vetiver Oil Market Analysis

The vetiver oil market in Latin America is witnessing growth fueled by its integration into artisanal beauty products, boutique fragrance collections, and eco-friendly home care solutions. Increasing preference for botanical scents in personal grooming is driving its inclusion in natural deodorants, body balms, and soaps. The Brazil beauty and personal care products market reached USD 29.9 Billion in 2024 and, according to IMARC Group, is projected to hit USD 43.0 Billion by 2033 at a CAGR of 4.11%, which bodes well for natural fragrance oils like vetiver. Its grounding aroma is also becoming popular in wellness and mindfulness spaces, contributing to aromatherapy product demand. Additionally, local craft and organic product fairs are encouraging small-scale producers to incorporate vetiver oil into handcrafted offerings, enhancing its visibility among niche consumer groups.

Middle East and Africa Vetiver Oil Market Analysis

In Middle East and Africa, the vetiver oil market is advancing due to its incorporation in luxury perfumery, high-end incense, and traditional wellness products. The region’s cultural appreciation for rich, long-lasting fragrances is aligning well with vetiver oil’s aromatic depth. According to industry reports, tourism’s share of GDP in Saudi Arabia has grown from 3% to 7% since the launch of Vision initiatives and is projected to reach 10% by 2030, supporting demand for premium spa and aromatherapy products across luxury hospitality. Its use in premium scented oils and blends is expanding alongside demand from high-value personal care segments. Moreover, its grounding and relaxing qualities are supporting adoption in exclusive spa treatments and holistic therapy practices, catering to affluent wellness-focused consumers.

Competitive Landscape:

The market's competitive environment is characterized by the combination of small-scale manufacturers, local suppliers, and global distributors competing to supply the increasing demand for natural essential oils. In addition, competition primarily focuses on product quality, purity, method of sourcing, and compliance with organic or sustainable certifications, which are increasingly critical to customers in the cosmetics, perfumery, and wellness sectors. Besides this, most players are looking to increase their production volumes and enter into long-term supply relationships with farmers to make high-quality vetiver oil available consistently. Price volatility remains an issue, as vetiver root supply is subject to climatic and regional factors, impacting the overall cost structure. In addition to this, the market is also seeing an upsurge in investments towards environmentally friendly extraction methods to support brand positioning. According to the vetiver oil market forecast, the competitive landscape is poised to escalate further, driven by increasing global demand, advancements in extraction methods, and a growing preference for natural and sustainable product offerings.

The report provides a comprehensive analysis of the competitive landscape in the vetiver oil market with detailed profiles of all major companies, including:   

• Absolute Aromas Ltd
• Albert Vieille (Givaudan SA)
• Aromatic Herbals Private Limited
• Berje Inc
• Edens Garden
• Ernesto Ventos S.A.
• StBotanica
• UniKode S.A.
• Van Aroma
• Vigon International LLC

Latest News and Developments:

• June 2025: Forest Essentials launched its Musk, Lime & Patchouli Cologne for men, blending Ayurvedic traditions with contemporary luxury. Infused with vetiver oil, vitamin E, and botanicals, the cologne offered hydration, soothing effects, and long-lasting freshness. It targeted modern consumers seeking authentic, refreshing, and elegant scents, reflecting India’s premium men’s grooming evolution.
• January 2025: Acqua di Parma introduced Colonia II Profumo, a refined update to its 1916 classic Colonia. Retaining its citrus foundation, the fragrance incorporated ylang-ylang, vetiver oil, and patchouli for enhanced depth and longevity. Packaged in its iconic Art Deco bottle, the release aligned with growing haute parfumerie demand in luxury beauty.

Vetiver Oil Market Report Scope:

Key Benefits for Stakeholders:

• IMARC’s report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the vetiver oil market from 2019-2033.
• The research study provides the latest information on the market drivers, challenges, and opportunities in the global vetiver oil market.
• The study maps the leading, as well as the fastest-growing, regional markets. It further enables stakeholders to identify the key country-level markets within each region. 
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the vetiver oil industry and its attractiveness. 
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.