Vietnam Advanced Analytics Market

Vietnam Advanced Analytics Market Overview:

The Vietnam advanced analytics market size reached USD 134.50 Million in 2024. The market is projected to reach USD 705.74 Million by 2033, exhibiting a growth rate (CAGR) of 18.03% during 2025-2033. The market is driven by government-led digital transformation initiatives establishing comprehensive digital economy frameworks, accelerated artificial intelligence (AI) and big data integration across the e-commerce sector, and widespread enterprise adoption of cloud-based analytics infrastructure. Besides this, the growing need for customer insights and personalization is fueling the Vietnam advanced analytics market share.

Vietnam Advanced Analytics Market Trends:

Government Initiatives Supporting Data-Driven Economy

The Vietnamese government is playing a pivotal role in promoting digital economy initiatives and smart governance. Under national strategies aimed at Industry 4.0 adoption, the government is encouraging organizations to leverage big data, AI, and analytics to enhance competitiveness and innovations. Public-sector institutions are also adopting analytics to improve service delivery, traffic management, healthcare monitoring, and resource allocation. Regulatory support for data management and investments in digital infrastructure are creating a conducive environment for analytics adoption across private and public sectors. Moreover, collaborations between the government and global technology providers help build local expertise in analytics, benefiting enterprises across industries. By fostering a culture of data-based decision-making, these initiatives are supporting the integration of analytics into core business strategies.

Rising Digital Transformation Across Industries

One of the main factors propelling the market expansion in Vietnam is the country's swift digital transition. To increase productivity, customer engagement, and competitiveness, businesses in a variety of sectors, including banking, telecommunications, healthcare, retail, and manufacturing, are implementing digital platforms. Advanced analytics is becoming crucial to extracting insights and facilitating data-driven decision-making, as firms are generating enormous volumes of data from corporate systems, mobile apps, online transactions, and Internet of Things (IoT) devices. Businesses can estimate demand, enhance supply chain management, customize consumer experiences, and streamline operations by putting analytics into practice. Businesses are also being encouraged to use analytics tools by the government's emphasis on creating a digital economy.

Growing Need for Customer Insights and Personalization

The expanding consumer base in Vietnam, coupled with rising use of digital platforms, is generating massive amounts of behavioral and transactional data. Companies in retail, e-commerce, and financial services increasingly depend on advanced analytics to gain deeper insights into customer preferences, predict requirements, and provide tailored products and services. E-commerce platforms are using analytics to recommend items based on browsing history, while banks are utilizing predictive models to detect customer churn and promote tailored financial products. Personalization not only enhances customer satisfaction but also refines loyalty and drives revenue growth. In an increasingly competitive business environment, organizations are recognizing that deep customer insights are critical to differentiation. Advanced analytics enables segmentation, targeted marketing campaigns, and dynamic pricing strategies that were not possible with traditional data approaches.

Expansion of Cloud Adoption and Big Data Ecosystems

The widespread adoption of cloud services and the expansion of big data ecosystems are bolstering the Vietnam advanced analytics market growth. Cloud platforms provide scalable infrastructure that allows businesses of all sizes to access powerful analytics tools without heavy upfront investment. This democratization of technology enables small and medium enterprises, alongside large corporations, to implement advanced analytics solutions cost-effectively. Big data platforms integrate data from multiple sources, allowing enterprises to analyze customer behavior, operational performance, and market trends in real-time. As businesses are operating in hybrid IT environments, advanced analytics tools built for cloud and big data systems ensure greater agility and efficiency. These technologies also support advanced use cases, such as predictive maintenance, fraud detection, and demand forecasting.

Vietnam Advanced Analytics Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on component, type, deployment mode, business function, enterprise size, and industry vertical.

Component Insights:

• Software
• Service
  • Professional Service
  • Managed Service

The report has provided a detailed breakup and analysis of the market by component. This includes software and service (professional service and managed service).

Type Insights:

• Big Data Analytics
• Business Analytics
• Customer Analytics
• Statistical Analytics
• Risk Analytics
• Others

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes big data analytics, business analytics, customer analytics, statistical analytics, risk analytics, and others.

Deployment Mode Insights:

• On-premises
• Cloud-based

The report has provided a detailed breakup and analysis of the market by deployment mode. This includes on-premises and cloud-based.

Business Function Insights:

• Supply Chain
• Sales and Marketing
• Finance
• Human Resource (HR)
• Others

A detailed breakup and analysis of the market based on the business function have also been provided in the report. This includes supply chain, sales and marketing, finance, human resource (HR), and others.

Enterprise Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises

The report has provided a detailed breakup and analysis of the market by enterprise size. This includes large enterprises and small and medium-sized enterprises.

Industry Vertical Insights:

• BFSI
• Healthcare
• Government
• IT and Telecom
• Military and Defense
• Others

A detailed breakup and analysis of the market based on the industry vertical have also been provided in the report. This includes BFSI, healthcare, government, IT and telecom, military and defense, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Advanced Analytics Market News:

• July 2025: Appier, an AI-driven SaaS firm focused on cutting-edge AdTech and MarTech solutions, officially introduced the AdCreative.ai solution in Vietnam. This platform, driven by Generative AI, enabled Vietnamese brands to speed up creative output, enhance campaign effectiveness, and expand personalized marketing initiatives. Utilizing the platform's Creative Analyzer, Lua Viet could anticipate campaign outcomes prior to launch and optimize execution.

Vietnam Advanced Analytics Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam advanced analytics market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam advanced analytics market on the basis of component?
• What is the breakup of the Vietnam advanced analytics market on the basis of type?
• What is the breakup of the Vietnam advanced analytics market on the basis of deployment mode?
• What is the breakup of the Vietnam advanced analytics market on the basis of business function?
• What is the breakup of the Vietnam advanced analytics market on the basis of enterprise size?
• What is the breakup of the Vietnam advanced analytics market on the basis of industry vertical?
• What is the breakup of the Vietnam advanced analytics market on the basis of region?
• What are the various stages in the value chain of the Vietnam advanced analytics market?
• What are the key driving factors and challenges in the Vietnam advanced analytics market?
• What is the structure of the Vietnam advanced analytics market and who are the key players?
• What is the degree of competition in the Vietnam advanced analytics market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam advanced analytics market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam advanced analytics market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam advanced analytics industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.