Vietnam Advertising Market

Vietnam Advertising Market Overview:

The Vietnam advertising market size reached USD 3.38 Billion in 2024. The market is projected to reach USD 5.14 Billion by 2033, exhibiting a growth rate (CAGR) of 4.26% during 2025-2033. The market is witnessing considerable growth, as expanding digitization of platforms and changing consumer behaviors drive the same. Conventional media platforms such as television and print continue to have their hold, but digital advertising gathers speed with growing mobile usage and social media penetration. These advances highlight the dynamic nature of the advertising landscape and align with broader international trends, including those shaping the Vietnam advertising market share.

Vietnam Advertising Market Trends:

Digital Transformation and Video Content Supremacy

As of April 2025, the Vietnamese advertising market is experiencing a significant transformation, with digital media gaining significant traction. Market growth is most blatantly seen in the increase in dominance by video advertising. Digital advertising occupied a huge share in 2024, with video being the preferred form due to high engagement levels. The shift towards video is driven mainly by a younger demographic of mobile and social media-savvy audiences, which view content on their social media and mobile platforms such as YouTube and TikTok. As internet penetration increases and mobile technology gets better, along with 5G, brands are intensifying their video content strategies to create more immersive and personalized experiences. This change in consumer behavior is rewriting the rules for how companies are focusing advertising efforts on Vietnam, with more of a mobile-first, video-led approach. These kinds of trends are crucial to Vietnam advertising market growth going forward, positioning digital video content as a backbone of markets in the future.

Celebrating Creativity and Cultural Identity in Advertising

As of July 2025, Vietnam is increasingly recognizing the creative strengths of its advertising industry, spotlighted by the launch of the Vietnam Creative Advertising Awards 2025. This initiative, co‑hosted by the Ministry of Culture, Sports and Tourism, the Vietnam Advertising Association, and the HCM City People’s Committee, demonstrates growing national support for authentic and meaningful work that resonates with local audiences. By encouraging ads rich in Vietnamese identity and creativity and even embracing new technologies like AI the competition helps raise the bar for campaign quality. The awards also reinforce the role of regulatory frameworks and ethical standards by ensuring submissions adhere to legal, cultural, and truthful messaging. With categories spanning television, outdoor, online, and social media, the contest underscores the breadth of media channels and the strategic importance of holistic campaign planning. By celebrating creativity that reflects cultural pride and innovation, this trend supports more engaging, purpose-driven work a strong signal in shaping Vietnam advertising market trends.

AI-Driven Personalization and Content Automation

As of March 2025, AI now takes the spotlight in shaping advertising planning, production, and distribution in Vietnam. Vietnamese firms apply AI tools increasingly to develop content, observe consumers' behavior, and automate campaign handling fundamentally altering marketing execution speed and accuracy. From smart chatbots to AI-powered visuals, brands are embracing technology to reach their audience at scale with personalized messaging without compromising on production costs. Perhaps nowhere is this more effective than in a market as heterogeneous and dynamic as Vietnam, where reaching a precise regional or demographic level with bespoke messaging can be the difference between campaign success or failure. AI is also empowering marketers to become more intelligent about what drives audience engagement by leveraging live data and making ad placement decisions automatically. Instead of replacing creatives, AI is complementing them, providing marketers with the insights and capabilities they require to create sharper, more effective campaigns. This change, in return, is establishing a new benchmark for how advertising is done throughout the industry, introducing tools to the market that are accessible to businesses outside of merely large companies.

Vietnam Advertising Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type.

Type Insights:

• Television Advertising
• Print Advertising 
  • Newspaper Advertising
  • Magazine Advertising
• Radio Advertising
• Outdoor Advertising
• Internet Advertising
  • Search Advertising
  • Display Advertising
  • Classified Advertising
  • Video Advertising
• Mobile Advertising
• Cinema Advertising

The report has provided a detailed breakup and analysis of the market based on the type. This includes television advertising, print advertising (newspaper advertising and magazine advertising), radio advertising, outdoor advertising, internet advertising (search advertising, display advertising, classified advertising, and video advertising), mobile advertising, and cinema advertising.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Advertising Market News:

• April 2025: AnyMind Group has agreed to acquire Vibula, a Ho Chi Minh City–based social and live commerce agency, marking its first move into Vietnam and its 11th global acquisition. Founded in 2021, Vibula supports brands in sectors like health and beauty, consumer goods, and home appliances through social commerce marketing, live-stream production, influencer campaigns, and e-commerce store management. By integrating AnyMind’s GenAI-powered AnyLive platform into Vibula’s operations, the deal aims to scale AI–human hybrid live shopping across Vietnam.
• July 2025: Appier has officially introduced AdCreative.ai in Ho Chi Minh City, bringing its Generative AI platform directly to Vietnamese brands. The launch event drew hundreds of marketers, advertisers, and business leaders, highlighting Vietnam’s role as a rapidly advancing digital economy. AdCreative.ai enables swift and intelligent creative workflows, integrating seamlessly with Appier’s existing tools to support end-to-end campaign production. Early adopters across fashion and travel sectors are already leveraging the platform to optimize visuals, streamline operations, and enhance marketing agility throughout Vietnam.

Vietnam Advertising Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam advertising market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam advertising market on the basis of type?
• What is the breakup of the Vietnam advertising market on the basis of region?
• What are the various stages in the value chain of the Vietnam advertising market? 
• What are the key driving factors and challenges in the Vietnam advertising market?
• What is the structure of the Vietnam advertising market and who are the key players?
• What is the degree of competition in the Vietnam advertising market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam advertising market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam advertising market.
• Porter's five forces analysis assists stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam advertising industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.