Vietnam Agritourism Market Size, Share, Trends and Forecast by Tourist Type, Activity, Booking Channel, Sales Channel, and Region, 2025-2033

Vietnam Agritourism Market Overview:

The Vietnam agritourism market size reached USD 366.00 Million in 2024. Looking forward, the market is expected to reach USD 989.76 Million by 2033, exhibiting a growth rate (CAGR) of 10.46% during 2025-2033. The market is fueled by increasing domestic travel, rural development support from the government, and increased demand for sustainable and cultural travel experiences. Rural communities are also proactively creating eco-friendly models of tourism that generate economic opportunities without compromising on local culture. These efforts complement national tourism objectives, drawing in both international and domestic tourists, thus increasing the Vietnam agritourism market share.

Vietnam Agritourism Market Trends:

Increasing Demand for Rural Experience

One of the key trends in the Vietnam agritourism market is the rising demand for authentic, experiential rural experiences from international as well as domestic travelers. With travelers looking for more experiential and meaningful vacations, agritourism provides an opportunity to experience the rural Vietnamese lifestyle, sample local food, and engage in farm activities like planting rice, fishing, and picking tea. The Mekong Delta, Da Lat, and Sapa are turning into destination hubs where tourists can stay with local families, eat home-cooked meals, and learn about sustainable agriculture practices. This trend fits within a larger international movement toward slow travel, in which the emphasis is upon quality of experience rather than quantity of places visited. Vietnam's rural heritage, natural beauty, and welcoming rural communities make it well-suited to serve this increasingly important market segment. As tour operators pick up on this demand, the industry is responding by adding cultural and environmental aspects to products in order to deepen the tourist experience.

Integration of Eco-Tourism and Sustainability

Sustainability is becoming a defining feature of agritourism in Vietnam, reflecting a growing awareness about environmental preservation and community-based tourism models. Many agritourism destinations are incorporating eco-tourism principles by promoting organic farming, reducing plastic use, and educating tourists about local ecosystems. Destinations like Moc Chau and Quang Nam are testing eco-agritourism projects that appeal to environmentally aware tourists and offer direct advantages to local farmers and artisans. These projects tend to include workshops, treks through nature, and farm-to-table dinners with a focus on local sourcing and sustainable operations. Significantly, Vietnam's agritourism trend towards sustainability is not only tourist-oriented; it is facilitated by state and NGO-driven rural development and climate-resilience strategies. This alignment of ecological stewardship with tourism activities is benefiting rural populations in terms of resilience and engaging a niche market of travelers committed to low-impact, responsible travel that is fostering long-term Vietnam agritourism market growth trajectory.

Digital Promotion and Community-Based Initiatives

Another significant trend in Vietnam's agritourism industry is the growing deployment of digital platforms to market rural tourism destinations and community-based tourism products. Social media, travel blogs, and video-sharing websites are increasingly being used to depict rolling countryside, idyllic homestays, and interactive cultural events, particularly among young and urban tourists. Domestic entrepreneurs and tourism cooperatives are using these sites to bypass traditional intermediaries and reach tourists directly. Meanwhile, community-based tourism projects are being replicated in several provinces, in which villagers cooperatively organize homestays and tourist facilities to distribute income equitably. Such projects are usually complemented by training in hospitality, narration, and online marketing. Through empowering the people and adopting technology, Vietnam is converting its rural landscapes into thriving tourism destinations that provide both cultural enrichment and economic benefits. The emergence of such digitally facilitated, community-based tourism models is redefining how agritourism comes to be developed and experienced nationwide.

Vietnam Agritourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on tourist type, activity, booking channel, and sales channel.

Tourist Type Insights:

• Domestic
• International

The report has provided a detailed breakup and analysis of the market based on the tourist type. This includes domestic and international.

Activity Insights:

• On-farm Sales
• Outdoor Recreation
• Agritainment
• Educational Tourism
• Accommodations
• Others

A detailed breakup and analysis of the market based on the activity has also been provided in the report. This includes on-farm sales, outdoor recreation, agritainment, educational tourism, accommodations, and others.

Booking Channel Insights:

• Online
• Offline

The report has provided a detailed breakup and analysis of the market based on the booking channel. This includes online and offline.

Sales Channel Insights:

• Travel Agents
• Direct

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes travel agents and direct.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Agritourism Market News:

• In May 2025, it was reported that Hanoi, with its abundant cultural heritage, profound historical traditions, and varied rural ecosystem, is progressively realizing its vision for rural tourism development in line with the new rural development initiative. This effort seeks to promote sustainable, harmonious tourism that reflects the distinctive identity of the Capital. After the Prime Minister released Decision No 922/QĐ-TTg in August 2022, endorsing the Program for Advancing Rural Tourism within the New-Style Rural Development Program for 2021–2025. Hanoi's suburban areas have proactively enhanced tourism options showcasing agriculture, traditional crafts, and local culture. So far, Hanoi has identified 42 tourist destinations at the city level, with 21 incorporating agricultural and rural resources in accordance with new rural development plans. The city has launched its initial two 4-star OCOP (One Commune One Product) tourism options within the domains of community-based tourism, eco-tourism, and rural attractions.

Vietnam Agritourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam agritourism market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam agritourism market on the basis of tourist type?
• What is the breakup of the Vietnam agritourism market on the basis of activity?
• What is the breakup of the Vietnam agritourism market on the basis of booking channel?
• What is the breakup of the Vietnam agritourism market on the basis of sales channel?
• What is the breakup of the Vietnam agritourism market on the basis of region?
• What are the various stages in the value chain of the Vietnam agritourism market? 
• What are the key driving factors and challenges in the Vietnam agritourism market?
• What is the structure of the Vietnam agritourism market and who are the key players?
• What is the degree of competition in the Vietnam agritourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam agritourism market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam agritourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam agritourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.