Vietnam Application Security Market

Vietnam Application Security Market Overview:

The Vietnam application security market size reached USD 52.00 Million in 2024. The market is projected to reach USD 211.29 Million by 2033, exhibiting a growth rate (CAGR) of 15.05% during 2025-2033. With companies digitizing their operations and providing online services, they are increasingly susceptible to malware, phishing, ransomware, and various cyberattacks aimed at systems, creating the need for application security solutions. Besides this, the broadening of e-commerce portals and online financial transactions is expanding the Vietnam application security market share.

Vietnam Application Security Market Trends:

Rising Cybersecurity Threats and Data Breaches

In Vietnam, the market is being strongly driven by the rising number of cybersecurity threats and data breaches affecting enterprises and government systems. A study by the National Cybersecurity Association (NCA) showed that 46.15% of Vietnamese companies and organizations surveyed faced at least one cyberattack in 2024. As businesses are digitizing operations and offering online services, they are becoming more vulnerable to malware, phishing, ransomware, and other cyberattacks targeting applications. Hackers often exploit software vulnerabilities to access sensitive customer data, financial transactions, and intellectual property, creating serious reputational and financial risks. Application security tools assist organizations in detecting and addressing vulnerabilities early in the software development process, lowering the risk of exploitation. With digital services broadening in sectors, such as banking, retail, e-commerce, and telecommunications, safeguarding applications has become a critical requirement. The increased awareness among enterprises about the high costs of data breaches is motivating them to invest heavily in application security tools.

Growth of Digital Transformation Initiatives

Digital transformation is a major driver of the application security adoption in Vietnam, as organizations across industries are moving toward cloud computing, mobile applications, and online platforms to enhance customer engagement and operational efficiency. With businesses increasingly dependent on digital ecosystems, applications have become the primary interface for delivering services. This makes them prime targets for cybercriminals, highlighting the urgent need for security solutions. Application security tools help organizations implement secure coding practices, monitor app behavior, and comply with industry regulations during digital transitions. From banking apps to e-government portals, the expansion of digital services requires robust protection to ensure data integrity and customer trust. Apart from this, the adoption of advanced tools like artificial intelligence (AI) aids in enhancing application security by enabling real-time threat detection, automated vulnerability management, and stronger fraud prevention, ensuring safer cloud, mobile, and enterprise applications across industries. As per the IMARC Group, the Vietnam AI market size reached USD 752.5 Million in 2024.

Expanding E-commerce and Online Financial Transactions

The broadening of e-commerce portals and online financial transactions is fueling the Vietnam application security market growth. As per industry reports, by 2024, around 57 Million Vietnamese were engaged in online shopping, with 43% of these shoppers being from Gen Z. Online shopping platforms, digital wallets, and payment gateways manage significant amounts of sensitive personal and financial information, making them appealing targets for cyberattacks. Consumers expect secure, seamless experiences when making purchases or transferring money online, and any security breach can quickly erode trust. Application security solutions safeguard these digital platforms by identifying vulnerabilities in payment applications, protecting against fraud attempts, and ensuring compliance with data protection regulations. The rapid adoption of cashless payment systems is also amplifying the need for stronger security measures to prevent unauthorized access or identity theft.

Vietnam Application Security Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on component, type, testing type, deployment mode, organization size, and industry vertical.

Component Insights:

• Solution
• Services

The report has provided a detailed breakup and analysis of the market based on component. This includes solution and services.

Type Insights:

• Web Application Security
• Mobile Application Security

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes web application security and mobile application security.

Testing Type Insights:

• Static Application Security Testing (SAST)
• Dynamic Application Security Testing (DAST)
• Interactive Application Security Testing (IAST)
• Runtime Application Self-Protection (RASP)

The report has provided a detailed breakup and analysis of the market based on testing type. This includes static application security testing (SAST), dynamic application security testing (DAST), interactive application security testing (IAST), and runtime application self-protection (RASP).

Deployment Mode Insights:

• On-premises
• Cloud-based

A detailed breakup and analysis of the market based on deployment mode have also been provided in the report. This includes on-premises and cloud-based.

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises

The report has provided a detailed breakup and analysis of the market based on organization size. This includes large enterprises and small and medium-sized enterprises.

Industry Vertical Insights:

• BFSI
• Healthcare
• IT and Telecom
• Manufacturing
• Government and Public Sector
• Retail and E-Commerce
• Others

A detailed breakup and analysis of the market based on industry vertical have also been provided in the report. This includes BFSI, healthcare, IT and telecom, manufacturing, government and public sector, retail and e-commerce, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Application Security Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam application security market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam application security market on the basis of component?
• What is the breakup of the Vietnam application security market on the basis of type?
• What is the breakup of the Vietnam application security market on the basis of testing type?
• What is the breakup of the Vietnam application security market on the basis of deployment mode?
• What is the breakup of the Vietnam application security market on the basis of organization size?
• What is the breakup of the Vietnam application security market on the basis of industry vertical?
• What is the breakup of the Vietnam application security market on the basis of region?
• What are the various stages in the value chain of the Vietnam application security market?
• What are the key driving factors and challenges in the Vietnam application security market?
• What is the structure of the Vietnam application security market and who are the key players?
• What is the degree of competition in the Vietnam application security market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam application security market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam application security market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam application security industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.