Vietnam Artificial Intelligence in Retail Market

Vietnam Artificial Intelligence in Retail Market Overview:

The Vietnam artificial intelligence in retail market size reached USD 58.05 Million in 2024. The market is projected to reach USD 413.04 Million by 2033, exhibiting a growth rate (CAGR) of 21.68% during 2025-2033. The market is propelled by the government's strategic implementation of AI programs, which have allocated substantial funding for AI initiatives and created favorable policy environments for technology adoption. Apart from this, the widespread migration to cloud-based AI deployment systems is enabling retailers to implement advanced technologies without significant upfront investments. These developments are collectively expanding the Vietnam artificial intelligence in retail market share.

Vietnam Artificial Intelligence in Retail Market Trends:

Government-Led Digital Transformation and Strategic AI Policy Implementation

The sector is experiencing unprecedented growth driven by comprehensive government-led digital transformation initiatives under the National Strategy on AI Research, Development, and Application until 2030. The Vietnamese government has demonstrated unwavering commitment to positioning the country as a leading AI innovation hub in the ASEAN region by allocating USD 500 Million over five years specifically for AI research and development initiatives. This strategic investment includes the establishment of three national innovation centers focused on AI and digital transformation, creating a robust ecosystem for technology advancement. The government has introduced significant incentives. Such proactive governmental approach has created a conducive environment for AI adoption across the retail sector, driving both innovation and market expansion.

Cloud-Based AI Deployment Dominance and Infrastructure Migration

The dominance of cloud-based AI deployment solutions represents a fundamental shift in Vietnam's retail technology landscape, with cloud platforms capturing significant market share in AI retail applications. This widespread adoption is propelled by the scalability, flexibility, and cost-effectiveness that cloud solutions offer to retailers seeking to integrate advanced AI technologies without substantial upfront infrastructure investments. Vietnamese retailers are increasingly recognizing the strategic advantages of cloud-based AI systems, which enable rapid implementation, seamless updates, and enhanced data processing capabilities essential for competitive retail operations. Saigon Co.op, one of Vietnam's leading supermarket chains, exemplifies this trend by reporting a remarkable 35% reduction in IT infrastructure costs after migrating to cloud-based AI platforms. The government's commitment to digital transformation has further reinforced the momentum toward cloud adoption across the retail sector. Small to medium-sized enterprises find cloud solutions particularly attractive due to their lower operational costs and scalability options that align with business growth trajectories.

Machine Learning Technology Leadership and Omnichannel Consumer Experience Integration

Machine Learning technology has emerged as the cornerstone of Vietnam's AI in retail transformation, driving revolutionary changes in customer experience and operational efficiency. The Vietnam artificial intelligence in retail market growth is fundamentally powered by ML's exceptional ability to process vast datasets and generate predictive insights that enable retailers to enhance operational efficiency and create personalized customer experiences. Vietnamese consumers are demonstrating strong acceptance of AI-driven retail innovations, with 65% of shoppers expressing a clear preference for retailers that offer AI-based recommendations, indicating a significant shift toward personalized shopping experiences across both online and offline channels. Retailers are leveraging machine learning algorithms to analyze customer behavior patterns, optimize inventory management, and develop targeted marketing strategies that increase customer retention rates. The integration of omnichannel retail strategies, with AI serving as the backbone for seamlessly connecting online and offline customer experiences, is transforming how Vietnamese retailers engage with their customers.

Vietnam Artificial Intelligence in Retail Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on component, technology, type, and application.

Component Insights:

• Solution
• Service

The report has provided a detailed breakup and analysis of the market based on component. This includes solution and service.

Technology Insights:

• Machine Learning
• Natural Language Processing
• Chatbots
• Image and Video Analytics
• Swarm Intelligence

A detailed breakup and analysis of the market based on technology have also been provided in the report. This includes machine learning, natural language processing, chatbots, image and video analytics, and swarm intelligence.

Type Insights:

• Online Retail
• Offline Retail

The report has provided a detailed breakup and analysis of the market based on type. This includes online retail and offline retail.

Application Insights:

• Customer Relationship Management (CRM)
• Supply Chain and Logistics
• Inventory Management
• Product Optimization
• In-Store Navigation
• Payment and Pricing Analytics
• Virtual Assistant
• Others

A detailed breakup and analysis of the market based on application have also been provided in the report. This includes customer relationship management (CRM), supply chain and logistics, inventory management, product optimization, in-store navigation, payment and pricing analytics, virtual assistant, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Artificial Intelligence in Retail Market News:

• In July 2025, Appier launched AdCreative.ai in Vietnam, a generative-AI platform aimed at helping local brands accelerate creative production, improve campaign performance, and scale personalized marketing. The platform integrates with Appier’s broader product suite (Ad Cloud, Personalization Cloud, Data Cloud). It is being adopted by companies like K&K Fashion and Lua Viet Tours, who report higher click-through rates and much faster content generation.

Vietnam Artificial Intelligence in Retail Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam artificial intelligence in retail market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam artificial intelligence in retail market on the basis of component?
• What is the breakup of the Vietnam artificial intelligence in retail market on the basis of technology?
• What is the breakup of the Vietnam artificial intelligence in retail market on the basis of type?
• What is the breakup of the Vietnam artificial intelligence in retail market on the basis of application?
• What is the breakup of the Vietnam artificial intelligence in retail market on the basis of region?
• What are the various stages in the value chain of the Vietnam artificial intelligence in retail market?
• What are the key driving factors and challenges in the Vietnam artificial intelligence in retail market?
• What is the structure of the Vietnam artificial intelligence in retail market and who are the key players?
• What is the degree of competition in the Vietnam artificial intelligence in retail market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam artificial intelligence in retail market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam artificial intelligence in retail market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam artificial intelligence in retail industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.