Vietnam Athleisure Market

Market Overview:

Vietnam athleisure market size is projected to exhibit a growth rate (CAGR) of 22.80% during 2024-2032. The increasing development of advanced fabrics that offer performance-enhancing features such as moisture-wicking, stretchability, and temperature control to provide high-quality, functional, and fashionable clothing options, is driving the market.

Athleisure, a fashion trend that seamlessly merges athletic wear with casual attire, has revolutionized the modern wardrobe. Blurring the lines between functionality and style, this dynamic trend has become a staple for individuals seeking comfort and versatility in their everyday clothing choices. With a focus on breathable fabrics, ergonomic designs, and sleek silhouettes, athleisure effortlessly transitions from gym sessions to social gatherings, catering to the demands of contemporary lifestyles. This trend's rise has been further fueled by the growing emphasis on health and wellness, as well as the increasing preference for a more relaxed and flexible dress code in various professional settings. Its fusion of performance and fashion has not only transformed the way people dress but has also influenced the design direction of numerous renowned fashion labels. Athleisure represents a cultural shift, emphasizing the importance of both physical well-being and sartorial expression in today's fast-paced and dynamic world.

Vietnam Athleisure Market Trends:

The athleisure market in Vietnam has experienced a notable surge in recent years, primarily due to several key factors. Firstly, the increasing emphasis on health and wellness has prompted a growing number of consumers to integrate fitness activities into their daily routines. Consequently, this has led to a greater demand for versatile clothing that seamlessly transitions from workout to casual wear. Additionally, the rising adoption of a more relaxed dress code in workplaces and social settings has propelled the popularity of athleisure attire. Moreover, the proliferation of social media influencers and celebrities endorsing athleisure brands has significantly boosted consumer awareness and aspiration for these products. Furthermore, advancements in fabric technology, such as the development of moisture-wicking and breathable materials, have enhanced the comfort and performance aspects of athleisure wear, appealing to a broader customer base. Overall, the convergence of these factors has contributed to the robust growth and sustained momentum of the athleisure market in Vietnam in the coming years.

Vietnam Athleisure Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on type, product, distribution channel, and end user.

Type Insights:

• Mass Athleisure
• Premium Athleisure
   

The report has provided a detailed breakup and analysis of the market based on the type. This includes mass athleisure and premium athleisure.

Product Insights:

• Yoga Apparels (Tops, Pants, Unitards, Capris, Others) Hoodies
• Shirts
• Leggings
• Shorts
• Others
   

A detailed breakup and analysis of the market based on the product have also been provided in the report. This includes yoga apparels (tops, pants, unitards, capris, others) hoodies, shirts, leggings, shorts, and others.

Distribution Channel Insights:

• Online
• Offline
   

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes online and offline.

End User Insights:

• Men
• Women
• Children
   

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes men, women, and children.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Adidas Vietnam Company Limited (Adidas AG)
• ASICS Vietnam LLC (ASICS Corporation)
• H & M Hennes & Mauritz AB 
• Nike Inc.
• Skechers Vietnam Trading Limited
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.) 

Vietnam Athleisure Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam athleisure market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam athleisure market?
• What is the breakup of the Vietnam athleisure market on the basis of type?
• What is the breakup of the Vietnam athleisure market on the basis of product?
• What is the breakup of the Vietnam athleisure market on the basis of distribution channel?
• What is the breakup of the Vietnam athleisure market on the basis of end user?
• What are the various stages in the value chain of the Vietnam athleisure market? 
• What are the key driving factors and challenges in the Vietnam athleisure?
• What is the structure of the Vietnam athleisure market and who are the key players?
• What is the degree of competition in the Vietnam athleisure market?

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam athleisure market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam athleisure market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam athleisure industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.