Vietnam Beauty Devices Market Size, Share, Trends and Forecast by Product Type, Portability, Mode of Operation, Gender, Application, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A43416

Vietnam Beauty Devices Market Overview:

The Vietnam beauty devices market size reached USD 223.20 Million in 2024. Looking forward, the market is projected to reach USD 832.50 Million by 2033, exhibiting a growth rate (CAGR) of 15.75% during 2025-2033. The market is witnessing significant growth propelled by the rapid expansion of e-commerce platforms and social commerce channels that are making beauty devices more accessible to Vietnamese consumers, the rising adoption of smart home and IoT technologies among the tech-savvy population, and government initiatives promoting sustainability and digital transformation in the beauty sector. These factors are collectively propelling the Vietnam beauty devices market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 223.20 Million
Market Forecast in 2033	USD 832.50 Million
Market Growth Rate 2025-2033	15.75%

Vietnam Beauty Devices Market Trends:

Rising Consumer Focus on Personal Grooming

The beauty devices market in Vietnam is experiencing significant growth as consumers increasingly value skincare, anti-aging, and enhancing their overall appearance. There is a heightened awareness of preventive skincare habits and a desire to maintain a youthful appearance, which is driving the use of advanced beauty devices. Young professionals and women in urban areas are particularly influencing this trend, as they invest in devices that offer salon-quality treatments at home. Additionally, the role of social media and influencer-driven beauty culture is fostering aspirational lifestyles, leading to broader acceptance of these products. Semi-urban areas are also emerging as centers of growth due to rising disposable incomes and a greater willingness to experiment with new beauty technologies. This heightened awareness of self-care and appearance aligns with global beauty trends, ensuring steady growth in device adoption across various demographics.

Growth of At-Home Beauty Solutions

A significant transformation propelling the Vietnam beauty devices market growth is the increasing preference for at-home beauty solutions. Consumers are now more drawn to devices that provide convenience, affordability, and effective outcomes without needing frequent visits to salons. Products such as hair removal tools, LED light therapy masks, facial massagers, and skin rejuvenation devices are becoming popular for their capacity to mimic professional treatments in a private space. The pandemic has further accelerated this trend, normalizing at-home beauty care routines among both younger and older consumers. As individuals seek value-driven options, compact and user-friendly devices that offer multiple functionalities are gaining a competitive advantage. This trend is bolstered by increasing confidence in technology-driven products, establishing at-home solutions as a long-term catalyst for continued demand within the market.

Influence of Digitalization and E-Commerce

Digitalization and the swift growth of e-commerce platforms are transforming the Vietnam beauty devices market by expanding access to both global and local brands. Consumers now enjoy a greater variety of products, transparent pricing, and the opportunity to compare features before making purchasing decisions. Online platforms have become crucial in educating consumers through tutorials, reviews, and influencer-driven content, which enhance trust and expedite adoption. Attractive online discounts and installment payment plans further improve affordability, particularly for premium devices. Moreover, social media and digital marketing campaigns help create aspirational demand, encouraging consumers to explore advanced beauty solutions. With younger consumers being particularly active online, e-commerce is not only enhancing product distribution but also reshaping purchasing behaviors. This transition ensures long-term growth prospects for manufacturers that capitalize on online visibility and direct-to-consumer models.

Vietnam Beauty Devices Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, portability, mode of operation, gender, and application.

Product Type Insights:

Acne Devices
Hair Removal Devices
Hair Growth Devices
Cleansing Devices
Oxygen and Steamer Devices
Rejuvenation Devices
Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes acne devices, hair removal devices, hair growth devices, cleansing devices, oxygen and steamer devices, rejuvenation devices, and others.

Portability Insights:

Pocket-Sized/Handheld Device
Fixed

A detailed breakup and analysis of the market based on the portability have also been provided in the report. This includes pocket-sized/handheld device and fixed.

Mode of Operation Insights:

Electric and Battery Operated
Manual

The report has provided a detailed breakup and analysis of the market based on the mode of operation. This includes electric and battery operated and manual.

Gender Insights:

Female
Male

A detailed breakup and analysis of the market based on the gender have also been provided in the report. This includes female and male.

Application Insights:

Salon
Spa
Home
Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes salon, spa, home, and others.

Regional Insights:

Northern Vietnam
Central Vietnam
Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Beauty Devices Market Report Coverage:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Product Type Portability Mode of Operation Gender Application Region
Product Types Covered	Acne Devices, Hair Removal Devices, Hair Growth Devices, Cleansing Devices, Oxygen and Steamer Devices, Rejuvenation Devices, Others
Portabilities Covered	Pocket-Sized/Handheld Device, Fixed
Modes of Operations Covered	Electric and Battery Operated, Manual
Genders Covered	Female, Male
Applications Covered	Salon, Spa, Home, Others
Regions Covered	Northern Vietnam, Central Vietnam, Southern Vietnam
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Vietnam Beauty Devices market performed so far and how will it perform in the coming years?
What is the breakup of the Vietnam Beauty Devices market on the basis of product type?
What is the breakup of the Vietnam Beauty Devices market on the basis of portability?
What is the breakup of the Vietnam Beauty Devices market on the basis of mode of operation?
What is the breakup of the Vietnam Beauty Devices market on the basis of gender?
What is the breakup of the Vietnam Beauty Devices market on the basis of application?
What is the breakup of the Vietnam Beauty Devices market on the basis of region?
What are the various stages in the value chain of the Vietnam Beauty Devices market?
What are the key driving factors and challenges in the Vietnam Beauty Devices market?
What is the structure of the Vietnam Beauty Devices market and who are the key players?
What is the degree of competition in the Vietnam Beauty Devices market?

Key Benefits for Stakeholders:

IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam Beauty Devices market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam Beauty Devices market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam Beauty Devices industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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