Vietnam Blockchain in Retail Market

Vietnam Blockchain in Retail Market Overview:

The Vietnam blockchain in retail market size reached USD 4.13 Million in 2024. The market is projected to reach USD 151.12 Million by 2033, exhibiting a growth rate (CAGR) of 43.34% during 2025-2033. The market is driven by the rising support from the government and clear regulatory frameworks foster innovation and build trust in blockchain solutions. A tech-savvy population is increasingly open to digital platforms, while businesses seek to improve transparency, supply chain efficiency, and payment security. The growing awareness of blockchain through digital finance and online applications encourages adoption. As a result, these drivers create a favorable environment for blockchain to transform retail operations, enhance customer experiences, and streamline processes thus aiding the Vietnam blockchain in retail market share.

Vietnam Blockchain in Retail Market Trends:

Growth of Digital Finance and Blockchain Awareness

Growing adoption of digital finance in Vietnam has increased awareness about blockchain and its uses in retail. As consumers deal with digital wallets, online payments, and other fintech options, they grow accustomed to safe, transparent, and efficient blockchain-enabled systems. Retailers can leverage this comfort to adopt blockchain for authenticating product identity, simplifying transactions, and increasing transparency in the supply chain. The increasing knowledge of blockchain advantages among consumers and enterprises fuels its use in the retail sector, as individuals understand its potential to ensure shopping is safer and more convenient. The knowledge also compels retailers to be innovative, with the introduction of innovative digital experiences integrating technology and daily shopping. With time, the interaction between familiarity with digital finance and blockchain usage tightens adoption and change in the retail sector of Vietnam.

Government Support and Regulatory Clarity

One of the significant Vietnam blockchain in retail market trends is the rising adoption that is strongly influenced by supportive government policies and clear regulatory guidance. The authorities have encouraged innovation in digital technologies and created frameworks that help businesses explore blockchain solutions with confidence. This environment reduces uncertainty for companies, making it easier to implement blockchain in areas like supply chain management, payment processing, and customer loyalty programs. Regulatory clarity also ensures that innovations remain compliant and sustainable, allowing retailers to focus on improving efficiency and transparency. Government-backed initiatives, such as pilot programs and innovation hubs, further promote experimentation and adoption. By fostering collaboration between the public and private sectors, Vietnam is creating a stable and encouraging environment for blockchain to thrive, positioning the retail sector to benefit from more secure, streamlined, and trustworthy operations.

Tech-Savvy Population and Digital Infrastructure

Vietnam’s young and digitally literate population is a key driver of blockchain adoption in retail. With widespread familiarity with smartphones and online platforms, consumers are increasingly open to embracing new technologies, including blockchain-based solutions. This readiness is reinforced by the country’s robust digital infrastructure, as mobile internet subscriptions surpassed 90% of the population in mid-2024, enabling seamless access to digital services. Retailers can leverage this environment to implement secure digital payments, transparent supply chains, and blockchain-powered loyalty programs. Consumer curiosity and trust in technology encourage experimentation with innovative platforms, accelerating Vietnam blockchain in retail market growth. The combination of digital literacy, enthusiasm for new technologies, and accessible infrastructure provides an ideal setting for blockchain to enhance customer engagement, improve operational transparency, and deliver more efficient, reliable, and trustworthy retail experiences across Vietnam.

Vietnam Blockchain in Retail Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on component, type, organization size, and application.

Component Insights:

• Platform/Solutions
• Services

The report has provided a detailed breakup and analysis of the market based on the component. This includes platform/solutions, services.

Type Insights:

• Public Blockchain
• Private Blockchain
• Consortium Blockchain

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes public blockchain, private blockchain, consortium blockchain.

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises (SMEs)

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes large enterprises, small and medium-sized enterprises (SMEs).

Application Insights:

• Supply Chain Management
• Food Safety Management
• Customer Data Management
• Identity Management
• Compliance Management
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes supply chain management, food safety management, customer data management, identity management, compliance management, others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Blockchain in Retail Market News:

• In September 2025, Vietnam launched a five-year pilot program for digital asset trading under Resolution No. 05/2025/NQ-CP, effective September 9, 2025. The initiative creates a legal framework for issuing and trading digital assets, emphasizing safety, transparency, and efficiency. It sets strict requirements for issuers and limits foreign ownership to maintain local control. The pilot aims to foster a secure, well-regulated digital asset market while encouraging innovation and protecting participants’ rights.
• In July 2025, Vietnam launched NDAChain, a government-backed Layer 1 blockchain platform to manage digital identities, records, and public services nationwide. Supported by 49 validator nodes from government and private sectors, NDAChain enables digital IDs (NDA DID), identity verification (NDAKey), and product tracking (NDATrace). Using Proof-of-Authority and zero-knowledge proofs, the platform enhances security, transparency, and efficiency across government services and private operations, including finance, education, healthcare, and e-government.

Vietnam Blockchain in Retail Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam blockchain in retail market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam blockchain in retail market on the basis of component?
• What is the breakup of the Vietnam blockchain in retail market on the basis of type?
• What is the breakup of the Vietnam blockchain in retail market on the basis of organization size?
• What is the breakup of the Vietnam blockchain in retail market on the basis of application?
• What is the breakup of the Vietnam blockchain in retail market on the basis of region?
• What are the various stages in the value chain of the Vietnam blockchain in retail market? 
• What are the key driving factors and challenges in the Vietnam blockchain in retail market?
• What is the structure of the Vietnam blockchain in retail market and who are the key players?
• What is the degree of competition in the Vietnam blockchain in retail market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam blockchain in retail market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam blockchain in retail market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam blockchain in retail industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.