The Vietnam board games market size reached USD 92.65 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 242.72 Million by 2033, exhibiting a growth rate (CAGR) of 10.11% during 2025-2033. At present, the rising demand for social and family-based entertainment activities is supporting the market growth. Moreover, the ongoing development of contemporary distribution channels and specialty outlets is offering a favorable market outlook. Apart from this, the deep penetration of youth culture and the entry of global pop culture trends are expanding the Vietnam board games market share.
Report Attribute
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Key Statistics
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Base Year
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2024 |
Forecast Years
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2025-2033
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Historical Years
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2019-2024
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Market Size in 2024 | USD 92.65 Million |
Market Forecast in 2033 | USD 242.72 Million |
Market Growth Rate 2025-2033 | 10.11% |
Increased Popularity of Social and Family Entertainment
The market for board games in Vietnam is experiencing rapid growth owing to the rising demand for social and family-based entertainment activities. Families and groups of friends are constantly looking for alternatives to electronic entertainment that provide personal interaction and quality time together. Moreover, middle class in Vietnam is projected to see a rise in disposable income, with 60% of households anticipated to earn more than $5,000 each year by 2027. This forecast arises during swift urban development and economic expansion, as noted by KPMG Vietnam and Cambodia’s Head of Markets Group, Tam Tran. With disposable incomes going up, increasing numbers of households are willing to spend money on board games as affordable forms of leisure that can be enjoyed by all age groups. Specialty board game cafes and retailers are increasing in large cities such as Ho Chi Minh City and Hanoi, creating a thriving community culture for tabletop gaming enthusiasts.
Expansion of Distribution Channels and Specialty Stores
The Vietnamese board game market is experiencing major growth as a result of the ongoing development of contemporary distribution channels and specialty outlets. Online platforms are creating affordable outlets for people to discover and buy local and imported board games, filling gaps for fans in secondary cities and rural areas, thereby impelling the Vietnam board games market growth. At the same time, the development of specialty board game cafes and hobby shops in city centers is building devoted environments where people can learn, try, and purchase games. This retail shift is building a strong sense of community that encourages frequent gaming sessions and events, which is introducing the pastime to new consumers. Local retailers and distributors are partnering with international companies to bring in new games and localized versions, thereby creating a constant flow of new content.
Increased Impact of Youth Culture and Pop Culture Trends
The Vietnamese board games industry is evolving as a result of the deep penetration of youth culture and the entry of global pop culture trends. Younger generations are adopting board gaming as a trendy activity that complements their wider interests in anime, comics, and fan communities. This cultural change is being fueled by social media, where online communities and influencers are posting reviews, gameplay footage, and tutorials that encourage others to become a part of the hobby. Structured board game competitions and theme nights are taking off, backed by schools and universities that recognize gaming as an educational and social development tool. The popularity of crowdfunding sites is empowering local designers to introduce one-of-a-kind, culturally significant board games that capture Vietnamese heritage, history, and contemporary issues, appealing to the youth market. Such increasing cultural integration is maintaining the market vibrant and innovative, making board games continue to be relevant amidst the presence of competing digital entertainment. Apart from this, the heightened focus on conducting board game tournaments is contributing to the market growth. For instance, in 2024, Vietnam declared the decision to conduct at least four chess competitions of the Hà Nội International Chess Series.
IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, game type, age group, and distribution channel.
Product Type Insights:
The report has provided a detailed breakup and analysis of the market based on the product type. This includes tabletop games, card and dice games, collectible card games, miniature games, and RPG games.
Game Type Insights:
The report has provided a detailed breakup and analysis of the market based on the game type. This includes strategy and war games, educational games, fantasy games, sport games, and others.
Age Group Insights:
The report has provided a detailed breakup and analysis of the market based on the game type. This includes 0-2 years, 2-5 years, 5-12 years, and above 12 years.
Distribution Channel Insights:
The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, specialty stores, online stores, and others.
Regional Insights:
The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.
The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.
Report Features | Details |
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Base Year of the Analysis | 2024 |
Historical Period | 2019-2024 |
Forecast Period | 2025-2033 |
Units | Million USD |
Scope of the Report |
Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment:
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Product Types Covered | Tabletop Games, Card and Dice Games, Collectible Card Games, Miniature Games, RPG Games |
Game Types Covered | Strategy and War Games, Educational Games, Fantasy Games, Sport Games, Others |
Age Groups Covered | 0-2 Years, 2-5 Years, 5-12 Years, Above 12 Years |
Distribution Channels Covered | Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others |
Regions Covered | Northern Vietnam, Central Vietnam, Southern Vietnam |
Customization Scope | 10% Free Customization |
Post-Sale Analyst Support | 10-12 Weeks |
Delivery Format | PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request) |
Key Questions Answered in This Report:
Key Benefits for Stakeholders: