Vietnam Business Travel Market Size, Share, Trends and Forecast by Type, Purpose Type, Expenditure, Age Group, Service Type, Travel Type, End User, and Region, 2026-2034

Vietnam Business Travel Market Overview:

The Vietnam business travel market size reached USD 5.86 Billion in 2025. The market is projected to reach USD 10.15 Billion by 2034, exhibiting a growth rate (CAGR) of 6.29% during 2026-2034. The market is driven by progressive visa policy reforms that have significantly enhanced accessibility for international business travelers, enabling smoother entry procedures and extended stay periods. Government infrastructure investments, particularly the USD 36 billion capital expenditure plan for 2025 focusing on airports, expressways, and convention centers, are creating a modern ecosystem for corporate events and meetings. Comprehensive digital transformation initiatives, are also revolutionizing business travel coordination through smart tourism platforms and integrated booking systems, thereby expanding the Vietnam business travel market share.

Vietnam Business Travel Market Trends:

Progressive Visa Policy Reforms Enhancing International Business Travel Accessibility

Vietnam has implemented comprehensive visa liberalization measures that are fundamentally transforming business travel accessibility and driving substantial market expansion. The government's strategic approach to visa reform demonstrates a commitment to positioning Vietnam as a premier destination for corporate activities and international business engagement. Resolution No. 44/NQ-CP, which was passed in March 2025, extended visa waivers for citizens of 12 countries until March 14, 2028, allowing stays of up to 45 days per entrance, regardless of the reason for travel. This is a substantial increase over the previous 15-day restriction. This reform enables business professionals to conduct extended meetings, site visits, and negotiations without the administrative burden of visa applications. Subsequently, in August 2025, Resolution No. 229/NQ-CP granted visa exemptions to 12 additional European countries for temporary stays of up to 45 days, effective from August 15, 2025 to August 14, 2028, dramatically broadening the pool of business travelers who can enter Vietnam seamlessly. Business travel planning has been transformed by the August 2023 expansion of Vietnam's electronic visa system, which now offers 90-day multiple-entry e-visas to nationals of all nations and territories. This expansion offers flexible and convenient digital processing. Vietnam welcomed nearly 10.6 million foreign visitors in the first half of 2025 alone, a 20.7 percent year-over-year increase, demonstrating the quantifiable results of these progressive measures. The streamlined visa procedures have particularly benefited the corporate sector, as companies can now organize regional meetings, training sessions, and collaborative projects in Vietnam with minimal entry barriers, thereby strengthening the Vietnam business travel market growth through enhanced international connectivity and simplified cross-border mobility for business professionals.

Government Infrastructure Investment and MICE Market Expansion

Vietnam's strategic infrastructure development and rapidly expanding Meetings, Incentives, Conferences, and Exhibitions sector are creating unprecedented opportunities for business travel growth across the country. The government's USD 36 billion capital expenditure plan for 2025, the largest single-year allocation in Vietnam's history, prioritizes critical transportation infrastructure including airports, expressways, and metro systems that directly enhance corporate travel efficiency and delegate mobility. This substantial investment addresses historical bottlenecks that previously constrained business travel, enabling seamless transportation between major commercial centers and convention facilities. The private sector is demonstrating confidence through significant investments, exemplified by Sun Group's Phu Quoc airport expansion project that triples terminal throughput capacity to 20 million passengers annually, signaling strong market potential for business aviation and corporate travel. At the 4th annual World MICE Awards gala ceremony in Berlin on March 6, 2024, Ho Chi Minh City won the coveted "Asia's Best MICE Destination" title for the fourth year in a row, demonstrating Vietnam's impressive international reputation. This recognition validates Vietnam's infrastructure quality and service capabilities for hosting major international business events. The MICE market itself demonstrates robust fundamentals, with meetings representing 45.25 percent of the Vietnam MICE market in 2024, driven by substantial foreign direct investment inflows facilitating corporate and policy-related gatherings. Major cities like Ho Chi Minh City and Hanoi have solidified their positions as key hubs, leveraging their roles as centers of government operations and corporate headquarters. Infrastructure development extends beyond transportation to include advanced convention facilities, such as the 22,000 square meter column-free exhibition hall at WTC Binh Duong, providing world-class venues for trade shows and business conferences that attract domestic and international corporate participation.

Comprehensive Digital Transformation Revolutionizing Business Travel Coordination

Digital transformation initiatives are fundamentally reshaping Vietnam's business travel landscape through advanced technology platforms, smart tourism ecosystems, and integrated booking systems that enhance efficiency and traveler experience. Vietnam's commitment to digitalization is reflected in the country's Digital Transformation Index, which reached 0.7955 in 2024, representing an 8.6 percent increase from 0.7326 in 2023, according to the Ministry of Science and Technology. This substantial improvement demonstrates strong progress in building digital infrastructure that supports modern business travel requirements. The Vietnam National Authority of Tourism has operationalized comprehensive digital platforms including the "Vietnam Travel" mobile app, the "Tourism Management and Business" system, a national tourism database, and e-ticketing services, creating an integrated smart tourism ecosystem that streamlines business travel coordination and visitor management. These platforms enable corporate travel managers to efficiently coordinate complex itineraries, manage delegate logistics, and access real-time information about transportation, accommodation, and event facilities. According to the Vietnam Chamber of Commerce and Industry, significant digital transformation projects in the tourist and hospitality industries will propel Vietnam's digital economy to 30% of GDP by 2030. This digital infrastructure development is attracting significant private sector investment, evidenced by Trip.com's aggressive expansion into Vietnam through strategic partnerships with key industry players including Vietjet Air and Vinpearl hospitality group. The global travel technology platform is investing heavily in local talent for customer service, marketing, and technology teams while broadening travel product portfolios tailored for business travelers. Vietnam's online travel sector demonstrates robust growth momentum, expanding from approximately USD 4 billion in 2023 to USD 5 billion in 2024, reflecting strong corporate adoption of digital travel solutions that enhance booking convenience, cost management, and travel coordination efficiency for business purposes.

Vietnam Business Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on type, purpose type, expenditure, age group, service type, travel type, and end user.

Type Insights:

• Managed Business Travel
• Unmanaged Business Travel

The report has provided a detailed breakup and analysis of the market based on the type. This includes managed business travel and unmanaged business travel.

Purpose Type Insights:

• Marketing
• Internal Meetings
• Trade Shows
• Product Launch
• Others

A detailed breakup and analysis of the market based on the purpose type have also been provided in the report. This includes marketing, internal meetings, trade shows, product launch, and others.

Expenditure Insights:

• Travel Fare
• Lodging
• Dining
• Others

The report has provided a detailed breakup and analysis of the market based on the expenditure. This includes travel fare, lodging, dining, and others.

Age Group Insights:

• Travelers Below 40 Years
• Travelers Above 40 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes travelers below 40 years and travelers above 40 years.

Service Type Insights:

• Transportation
• Food and Lodging
• Recreational Activities
• Others

The report has provided a detailed breakup and analysis of the market based on the service type. This includes transportation, food and lodging, recreational activities, and others.

Travel Type Insights:

• Group Travel
• Solo Travel

A detailed breakup and analysis of the market based on the travel type have also been provided in the report. This includes group travel and solo travel.

End User Insights:

• Government
• Corporate
• Others

The report has provided a detailed breakup and analysis of the market based on the end user. This includes government, corporate, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Business Travel Market News:

• May 2025: Trip.com, the world's third-largest online travel platform, intensified its expansion in Vietnam by forging strategic partnerships with key Vietnamese industry players including Vietjet Air and Vinpearl hospitality group. The company is aggressively expanding its local presence by hiring Vietnamese talent to strengthen customer service, marketing, and technology teams while broadening its portfolio of travel products tailored for both leisure and business travelers. At the World Economic Forum in Davos in early 2024, Trip.com CEO Jane Sun met with Vietnamese Prime Minister Pham Minh Chinh to discuss new investment opportunities. This meeting highlighted the company's strategic commitment to Vietnam's rapidly expanding travel technology sector, which grew from about USD 4 billion in 2023 to USD 5 Billion in 2024.
• May 2024: IHG Hotels & Resorts announced the introduction of two new brands to Vietnam -Hotel Indigo and Kimpton, as part of an ambitious expansion strategy to more than double its portfolio in the country by 2028. The expansion includes plans to open InterContinental Halong Bay Resort in Ha Long city in 2025 and Holiday Inn Resort Halong Bay in 2026, marking IHG's first properties in the area. In order to take advantage of Vietnam's expanding demand for business and leisure travel, which reached 4.6 million foreign arrivals in the first quarter of 2024, IHG plans to add at least 26 more hotels to its current 18 locations under six brands, including Six Senses, Regent, InterContinental, Crowne Plaza, voco, and Holiday Inn.
• December 2024: Vietnam Airlines' Lotusmiles loyalty program and Wink Hotels unveiled a strategic partnership to redefine integrated travel experiences in Vietnam. By combining Vietnam Airlines' extensive domestic and international flight network with Wink Hotels' contemporary accommodations across five Vietnamese locations including Saigon Centre, Danang Centre, Danang Riverside, Tuy Hoa Beach, and Can Tho, the partnership provides seamless travel solutions for business travelers. Wink Hotels, a joint venture between Indochina Capital Corporation and Kajima Corporation, plans to expand with new properties in Hai Phong in 2025 and Hanoi in 2026.

Vietnam Business Travel Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam business travel market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam business travel market on the basis of type?
• What is the breakup of the Vietnam business travel market on the basis of purpose type?
• What is the breakup of the Vietnam business travel market on the basis of expenditure?
• What is the breakup of the Vietnam business travel market on the basis of age group?
• What is the breakup of the Vietnam business travel market on the basis of service type?
• What is the breakup of the Vietnam business travel market on the basis of travel type?
• What is the breakup of the Vietnam business travel market on the basis of end user?
• What is the breakup of the Vietnam business travel market on the basis of region?
• What are the various stages in the value chain of the Vietnam business travel market?
• What are the key driving factors and challenges in the Vietnam business travel market?
• What is the structure of the Vietnam business travel market and who are the key players?
• What is the degree of competition in the Vietnam business travel market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam business travel market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam business travel market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam business travel industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.