Vietnam Coffee Machine Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, End User, and Region, 2026-2034

Vietnam Coffee Machine Market Overview:

The Vietnam coffee machine market size reached USD 36.05 Million in 2025. The market is projected to reach USD 52.10 Million by 2034, exhibiting a growth rate (CAGR) of 4.18% during 2026-2034. The market is driven by the rapid expansion of e-commerce platforms creating new distribution channels for coffee machines, the rising home brewing and café culture fueling demand for premium equipment, and the growing adoption of automated and smart coffee machines among urban consumers. These factors are collectively propelling the Vietnam coffee machine market share.

Vietnam Coffee Machine Market Trends:

Rapid E-Commerce Expansion Driving Online Coffee Machine Sales

In the market for coffee makers, Vietnam's e-commerce industry has become a disruptive force that is radically altering how customers find, assess, and buy home brewing supplies. In 2024, the digital retail industry grew significantly, with the four main platforms named Shopee, Lazada, TikTok Shop, and Tiki, collectively bringing in about USD 13.8 Billion, a significant 40 percent increase over the previous year. Alongside this rapid growth, internet penetration has dramatically increased, reaching 79.1 percent in 2024 with 78.44 Million internet users. This has given coffee machine manufacturers and distributors a brand-new opportunity to connect with Vietnamese consumers online. The emergence of e-commerce has made it easier for people in secondary cities and rural areas to buy sophisticated brewing equipment, which was previously only accessible in large urban retail centers. Because online platforms can offer comprehensive product comparisons, customer reviews, video demonstrations, and competitive pricing—all of which are important considerations for consumers making big appliance purchase decisions—they have become especially effective for coffee machine sales. Traditional obstacles to online appliance shopping have been eliminated, and the Vietnam coffee machine market growth has been accelerated by the ease of home delivery, safe digital payment methods, and more dependable logistics networks. Additionally, social commerce via sites like TikTok Shop has brought in creative marketing strategies where influencers and content producers show off coffee makers in real-world environments, generating strong purchase incentives through genuine user experiences and instantaneous purchasing features built right into social media platforms.

Rising Home Brewing and Café Culture Fueling Premium Coffee Machine Demand

Vietnam's changing coffee culture is creating a previously unobtainable demand for advanced home brewing equipment as people try to duplicate café-quality experiences at home. This cultural transformation has attracted substantial corporate investment, most notably Nestlé's commitment of USD 75 Million in May 2025 to expand its Tri An manufacturing facility in Dong Nai province, specifically designed to enhance production capabilities for Nescafé, Nespresso, and Starbucks at Home products destined for both domestic consumption and export to over 35 countries. This investment, which brings Nestlé's total spending in Vietnam for 2024-2025 to USD 175 Million and cumulative investment over three decades to nearly USD 1 Billion, reflects the company's strategic recognition of Vietnam's rapidly maturing coffee consumption patterns and the growing sophistication of Vietnamese consumers who are transitioning from traditional brewing methods to premium automated systems. The expansion of domestic coffee shop chains, including specialty and third-wave cafés in both urban and increasingly suburban areas, has cultivated consumer appreciation for diverse brewing methods, flavor profiles, and presentation styles that were previously uncommon in Vietnamese coffee culture. This café culture expansion has created a demonstration effect where consumers experience various brewing techniques in commercial settings and subsequently seek to purchase equipment that enables them to recreate these experiences at home, particularly among younger professionals and middle-class families with rising disposable incomes. Sales of processed products, such as roasted and soluble coffee made especially for machine brewing, have rapidly increased, according to trade contacts. This suggests a fundamental movement away from basic filter coffee toward more diversified preparation techniques that call for specialist equipment. The premiumization trend extends beyond simple functionality to encompass aesthetic considerations, with consumers increasingly viewing coffee machines as kitchen status symbols that reflect personal taste and sophistication, driving demand for sleek, modern designs alongside traditional performance metrics.

Growing Demand for Automated and Smart Coffee Machines

The Vietnamese market is witnessing accelerating adoption of automated and technologically advanced coffee machines that blend modern convenience with cultural authenticity, exemplified by innovative product launches specifically designed for local preferences. In 2024-2025, Vinacafé Bien Hoa Joint Stock Company introduced a modern electric phin coffee maker that successfully marries Vietnam's centuries-old drip-style brewing tradition with contemporary automation and efficiency, creating a product category that appeals to urban professionals and premium home-brewing enthusiasts who value both heritage and convenience. This electric phin represents a significant market evolution where traditional manual brewing methods are being enhanced with automated features, programmable settings, and consistent temperature control that deliver authentic Vietnamese coffee experiences without requiring the time investment and brewing expertise associated with conventional methods. The product's target demographic—educated urban professionals with busy lifestyles—reflects broader demographic shifts in Vietnam's major cities where time scarcity and convenience have become critical purchase drivers alongside quality considerations. The success of such hybrid products has encouraged other manufacturers to explore similar innovations that respect Vietnamese coffee culture while incorporating technological advancements, including programmable brew strength, automatic shut-off features, and energy-efficient heating systems. Beyond product-specific innovations, the broader market trend encompasses smart coffee machines with connectivity features, though adoption remains nascent compared to developed markets, with early adopters concentrated among affluent consumers in Ho Chi Minh City and Hanoi who are comfortable with IoT devices and app-based controls. The automation trend extends across all market segments, from affordable entry-level machines with basic programmability to premium espresso systems with sophisticated pressure profiling and temperature stability, as manufacturers recognize that Vietnamese consumers across income levels increasingly prioritize convenience and consistency in their coffee preparation routines while maintaining expectations for authentic flavor profiles that honor Vietnam's rich coffee heritage.

Vietnam Coffee Machine Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product type, distribution channel, and end user.

Product Type Insights:

• Filter/Drip Coffee Machine
• Espresso Coffee Machine
• Pod Coffee Machine

The report has provided a detailed breakup and analysis of the market based on the product type. This includes filter/drip coffee machine, espresso coffee machine, and pod coffee machine.

Distribution Channel Insights:

• Multi-branded Stores
• Supermarkets and Hypermarkets
• Online
• Exclusive Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes Multi-branded Stores, supermarkets and hypermarkets, online, exclusive stores, and others.

End User Insights:

• Food Service
• Residential
• Offices
• Institutional
• Others

The report has provided a detailed breakup and analysis of the market based on the end user. This includes food service, residential, offices, institutional, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Coffee Machine Market News:

• 2024-2025: Vinacafé Bien Hoa Joint Stock Company introduced a modern electric phin coffee maker to the Vietnamese market. This innovative product modernizes the traditional Vietnamese drip-style brewing method by incorporating automation and speed while maintaining the authentic flavor profile. The electric phin is specifically designed for urban professionals and premium home-brewing enthusiasts, representing Vinacafé's strategic response to evolving consumer preferences for convenient yet authentic coffee preparation methods.

Vietnam Coffee Machine Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam coffee machine market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam coffee machine market on the basis of product type?
• What is the breakup of the Vietnam coffee machine market on the basis of distribution channel?
• What is the breakup of the Vietnam coffee machine market on the basis of end user?
• What is the breakup of the Vietnam coffee machine market on the basis of region?
• What are the various stages in the value chain of the Vietnam coffee machine market?
• What are the key driving factors and challenges in the Vietnam coffee machine market?
• What is the structure of the Vietnam coffee machine market and who are the key players?
• What is the degree of competition in the Vietnam coffee machine market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam coffee machine market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam coffee machine market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam coffee machine industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.