Vietnam Cold Brew Coffee Market

Vietnam Cold Brew Coffee Market Overview:

The Vietnam cold brew coffee market size reached USD 8.65 Million in 2024. Looking forward, the market is expected to reach USD 57.57 Million by 2033, exhibiting a growth rate (CAGR) of 20.87% during 2025-2033. The market is fueled by shifting consumer tastes toward smoother, reduced-acidity coffee and increasing popularity of ready-to-drink among youth and urban consumers. Tropical climate of Vietnam also increases the popularity of cold drinks year-round, creating stable demand. Domestic coffee chains and craft brands are also launching bottled cold brews and signature blends to capture health-conscious and convenience-driven consumers. Increased experimentation with local beans and flavors is enhancing product appeal and further contributing to the steady growth of the Vietnam cold brew coffee market share.

Vietnam Cold Brew Coffee Market Trends:

Urban Youth Fueling Innovation in Cold Brew Offerings

Vietnam’s cold brew coffee market is increasingly shaped by the preferences of the urban youth, who are embracing modern coffee trends that blend convenience with sophistication. Young consumers in cities such as Ho Chi Minh City and Hanoi are also going beyond conventional drip coffee and pushing towards new formats and flavors, with cold brew being at the forefront. Such behavior is driven by international coffee culture exposure through the internet, traveling, and foreign coffee shop chains. The smooth flavor, reduced acidity, and premium positioning are features attractive to this segment. Local cafes and coffee companies are answering back with novel cold brew versions infused with foods like coconut, citrus, or indigenous herbs, reflecting Vietnamese palates. These taste tests also help create distinctive, regionally based drinks that appeal to both locals and tourists. Cold brew is changing the way Vietnam consumes coffee as it is becoming a way of life, while transforming the Vietnam cold brew coffee market growth pattern.

Bottled Cold Brew and Ready-to-Drink Expansion

The increase in the need for convenience is fueling the quick growth of ready-to-drink (RTD) and bottled cold brew products in Vietnam. As lifestyles become more mobile and young professionals come into the workforce, consumers increasingly are looking for convenience, quick, and refreshing solutions to hot coffee, especially in the country's relatively warm climate year-round. Local coffee roasters and big beverage players are taking advantage of this by launching RTD cold brews that are convenient to consume and available in many outlets of supermarkets, convenience stores, and even on online platforms. Products usually pride themselves on Vietnamese coffee beans, made from locally grown robusta or arabica beans to stand out in a competitive marketplace. The packaging and design are also becoming increasingly sophisticated in catering to the design-driven consumer. Certain brands are even incorporating functional ingredients such as collagen or vitamins, combining wellness trends with coffee culture. This ready-to-drink trend is also making cold brew normal as a daily beverage across consumer segments.

Café Innovation and Specialty Coffee Influence

Vietnam's increasing specialty coffee industry is playing a major role in cold brew market trends, especially through café-driven innovation. Specialty coffee houses are employing cold brew to highlight the quality of the bean, innovating by trying single origin from Vietnam's Central Highlands as well as other areas. The cafés are focusing on the brewing process, at times employing cold drip towers or slow steep techniques that maximize the clarity and nuance of the flavor. Cold brew drinks, whether seasonal or signature, that are blended with passion fruit or jasmine tea are becoming more popular, providing the consumer with something new while still having a local flavor. Baristas and coffee businesspeople are even employing cold brew as a foundation for innovative mocktails and small-batch products, illustrating a robust environment of experimentation. This coffee shop-driven innovation boosts cold brew's image while informing consumers about bean origin and processing, increasing appreciation for Vietnamese coffee and fueling ongoing expansion in the cold brew category.

Vietnam Cold Brew Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, category, and distribution channel.

Type Insights:

• Arabica
• Liberica
• Robusta

The report has provided a detailed breakup and analysis of the market based on the type. This includes Arabica, Liberica, and Robusta.

Category Insights:

• Traditional
• Decaf

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes traditional and decaf.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Cold Brew Coffee Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam cold brew coffee market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam cold brew coffee market on the basis of type?
• What is the breakup of the Vietnam cold brew coffee market on the basis of category?
• What is the breakup of the Vietnam cold brew coffee market on the basis of distribution channel?
• What is the breakup of the Vietnam cold brew coffee market on the basis of region?
• What are the various stages in the value chain of the Vietnam cold brew coffee market? 
• What are the key driving factors and challenges in the Vietnam cold brew coffee market?
• What is the structure of the Vietnam cold brew coffee market and who are the key players?
• What is the degree of competition in the Vietnam cold brew coffee market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam cold brew coffee market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam cold brew coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam cold brew coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.