Vietnam Confectionery Market

Vietnam Confectionery Market Overview:

Vietnam confectionery market size reached USD 792.8 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,733.5 Million by 2033, exhibiting a growth rate (CAGR) of 9.08% during 2025-2033. The growing number of bakeries and cafes serving people with freshly baked products, rising demand for high-quality, artisanal, and luxury baked items, and increasing emphasis on sustainable sourcing of ingredients, eco-friendly packaging, and transparent supply chains represent some of the key factors driving the market.

Confectionery refers to a wide range of sweet food items, typically made with sugar and other ingredients, that are enjoyed for their taste and texture. It comprises a wide range of ingredients, such as chocolate, nuts, fruits, and flavorings, which greatly influence the final product. It consists of candies like hard candies, gummies, licorice, and other sugary delights, which offer a wide range of flavors, shapes, and sizes, catering to diverse taste preferences. It also includes baked goods like cookies, muffins, biscuits, croissants, cakes, and pastries. It encompasses bars of chocolates, which come in various types, such as dark, milk, and white chocolate. It comes in a wide array of textures, ranging from the smooth creaminess of chocolate truffles to the crispiness of caramelized nuts. It is often presented in intricate packaging or artistic arrangements, which enhance the overall experience and make it visually enticing. It may be associated with certain festivals or ceremonies, becoming an integral part of cultural identity. It is often consumed to fulfill sweet cravings and trigger the release of endorphins, leading to an improved mood and a sense of well-being. It also provides a quick source of energy, making these treats a convenient snack for a rapid energy boost.

Vietnam Confectionery Market Trends:

Expansion of Bakeries and Café Culture

The proliferation of bakeries and cafés throughout Vietnam is reshaping the confectionery industry in Vietnam. With increasing consumers indulging in sweet foods accompanied by coffee or tea, these outlets have become focal points of urban living. The variety of confectionery, ranging from classic Vietnamese pastries to contemporary sweets, is drawing diverse customers. With café culture on the rise, bakeries are targeting new markets by providing convenient, grab-and-go confectionery. It's not merely a food trend; it's one about building experiences that tap into shifting social patterns and growing consumer aspirations for premium sweets, impacting the confectionery market share in Vietnam.

Confectionery Tied to Cultural and Traditional Events

Confectionery in Vietnam is rich in cultural meaning, particularly for important holidays such as Tết and Mid-Autumn Festival. These celebrations are marked with a variety of traditional sweets, including bánh chưng and mooncakes, that represent prosperity and unity. With increasingly proud individuals embracing their roots, the market for culturally rich products has increased. Brands are reacting by updating classic recipes with modern twists while retaining their cultural origins, confirming the central role of sweets in everyday life and festive occasions, all contributing to Vietnam's overall confectionery market in Vietnam.

Online Retail Reshaping Confectionery Shopping Habits

Online shopping convenience has transformed Vietnamese consumers' ways of buying confectionery. E-commerce websites have increasingly become popular for purchasing sweets, with consumers having access to a broader range of products than offline stores. As home delivery services grow and online-exclusive promotions become more prevalent, brands are responding by increasing their digital marketing and direct-to-consumer sales efforts. It has enabled smaller brands to play in the Vietnam snack market and propelled innovation in package and product offerings tailored for online shoppers, enabling buyers to enjoy their favorite snacks at the click of a button. As the market keeps developing, it's bound to have a big influence on the market.

Shift toward Premium and Gourmet Confections

The growing affluence in Vietnam is fueling a demand for premium confectionery products. Consumers are seeking indulgent, high-quality sweets that feature rare ingredients or superior craftsmanship. This trend is driving the popularity of artisanal chocolates, gourmet pastries, and luxury gift sets, often packaged in elegant, high-end materials. Brands are capitalizing on this shift by emphasizing exclusivity and quality, appealing to a more discerning consumer base. As the Vietnam confectionery market report 2024 predicted, the demand for premium sweets continued to grow, prompting companies to differentiate themselves with unique flavor profiles, luxurious ingredients, and personalized experiences that cater to the tastes of affluent shoppers.

Vietnam Confectionery Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product type, age group, price point, and distribution channel.

Product Type Insights:

• Hard-Boiled Sweets
• Mints
• Gums and Jellies
• Chocolate
• Caramels and Toffees
• Medicated Confectionery
• Fine Bakery Wares
• Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes hard-boiled sweets, mints, gums and jellies, chocolate, caramels and toffees, medicated confectionery, fine bakery wares, and others.

Age Group Insights:

• Children
• Adult
• Geriatric

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes children, adult, and geriatric.

Price Point Insights:

• Economy
• Mid-Range
• Luxury

The report has provided a detailed breakup and analysis of the market based on the price point. This includes economy, mid-range, and luxury.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Pharmaceutical and Drug Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, convenience stores, pharmaceutical and drug stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Vietnam Confectionery Market News:

• In October 2024, Mondelez Kinh Do Vietnam celebrated the launch of the OREO and Coca-Cola collaboration, which introduced new products like the OREO Coca-Cola Sandwich Cookie and Coca-Cola OREO Zero Sugar Limited Edition. The company's marketing director emphasized the campaign's focus on connecting consumers in Vietnam and globally, using the playful partnership to engage fans and offer a fresh twist on two iconic brands in the confectionery market.
• In January 2024, Nestlé Vietnam announced a USD 100 Million investment to boost production capacity at its Tri An coffee factory in Đồng Nai. This move aims to meet the increasing demand for high-quality coffee both locally and internationally. Nestlé, Vietnam's largest coffee buyer, exports iconic brands like Nescafé and Starbucks to over 29 countries, solidifying Vietnam's position as the world’s second-largest coffee producer and exporter.

Vietnam Confectionery Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam confectionery market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam confectionery market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam confectionery industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market