Vietnam Corporate Wellness Market

Vietnam Corporate Wellness Market Overview:

The Vietnam corporate wellness market size reached USD 282.60 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 481.11 Million by ​2033​, exhibiting a growth rate (CAGR) of 6.09% during ​2025-2033​. Increasing awareness about mental health in Vietnam is motivating companies to incorporate mental health support into wellness programs, improving employee performance and job satisfaction. Innovations in technology, including digital health instruments and artificial intelligence (AI)-powered solutions, are further contributing to the expansion of the Vietnam corporate wellness market share, providing scalable, personalized health services.

Vietnam Corporate Wellness Market Trends:

Technological Advancements and Digital Health Solutions

The advancement of technology is significantly transforming the corporate wellness sector in Vietnam, providing companies with creative ways to support the health and wellness of their workforce. Digital health solutions, including fitness trackers, wellness applications, and telemedicine systems, are simplifying the process for companies to offer tailored wellness services that are accessible from a distance. Workers can now track their physical health, mental wellness, and general fitness using these technologies, gaining immediate feedback and encouragement. This is changing wellness initiatives, allowing companies to provide more adaptable, scalable, and accessible options to address various employee requirements. A notable instance of this technological change is the introduction of Holland & Barrett's H&B&Me wellness app in 2025, which utilizes biological age to provide tailored health advice in aspects, such as nutrition, sleep, fitness, and emotional wellness. The application includes specialized programs, online coaching, and incentive rewards to promote enduring lifestyle adjustments, further emphasizing technology's role in enhancing wellness efforts. Through the integration of AI and wearable technology, companies in Vietnam can effectively oversee and enhance employee health, providing affordable wellness solutions that can be readily expanded throughout organizations. These technological advancements are supporting the Vietnam corporate wellness market growth, as companies recognize the potential of digital wellness tools to enhance employee well-being and overall workplace performance.

Growing Awareness about Mental Health

Mental health awareness is gaining significant traction in Vietnam, especially within the corporate sector. Increasing levels of stress, burnout, and anxiety are becoming more common, especially in high-pressure environments like finance, technology, and manufacturing. With the rising visibility of mental health issues, corporate wellness initiatives are adapting to focus on both physical health and mental wellness. Businesses are acknowledging the importance of thorough support systems that incorporate counseling services, workshops on stress management, and mindfulness training to assist employees in handling work-related stress and sustaining emotional resilience. This change indicates a growing awareness that mental health is equally important as physical health in promoting a successful and flourishing work environment. In reaction, companies are incorporating mental health assistance into their wellness programs, which has been shown to improve employee productivity, innovation, and job contentment. The increasing need for mental health services is clear in the broader market as well, with the mental health market in Vietnam projected to hit USD 2.2 billion in 2024. As per IMARC Group, this market is projected to reach USD 2.8 billion by 2033, exhibiting a compound annual growth rate (CAGR) of 2.1% from 2025 to 2033. This expansion highlights the rising significance of mental health within Vietnam’s labor force, further motivating corporate wellness initiatives that emphasize both physical and mental health.

Vietnam Corporate Wellness Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for ​2025-2033​. Our report has categorized the market based on service, category, delivery, and organization size.

Service Insights:

• Health Risk Assessment
• Fitness
• Smoking Cessation
• Health Screening
• Nutrition and Weight Management
• Stress Management
• Others

The report has provided a detailed breakup and analysis of the market based on the service. This includes health risk assessment, fitness, smoking cessation, health screening, nutrition and weight management, stress management, and others.

Category Insights:

• Fitness and Nutrition Consultants
• Psychological Therapists
• Organizations/Employers

A detailed breakup and analysis of the market based on the category have also been provided in the report. This includes fitness and nutrition consultants, psychological therapists, and organizations/employers.

Delivery Insights:

• Onsite
• Offsite

The report has provided a detailed breakup and analysis of the market based on the delivery. This includes onsite and offsite.

Organization Size Insights:

• Small Scale Organizations
• Medium Scale Organizations
• Large Scale Organizations

A detailed breakup and analysis of the market based on the organization size have also been provided in the report. This includes small scale organizations, medium scale organizations, and large scale organizations.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

 Vietnam Corporate Wellness Market News:

• In March 2025, PATH and Vietnam’s NIOEH presented results from the Amazon-funded Wellness4All initiative, which enhanced health and safety standards in three garment factories. The program educated employees and supervisors, introduced online learning resources, and performed health evaluations. It greatly improved wellness, mental health assistance, and efficiency.
• In April 2024, a study conducted by the mental health company Intellect found that Vietnam topped the Asia-Pacific region in workplace wellness, achieving a score of 65.09. The report emphasized improving well-being throughout the region, noting robust performance in healthcare, government, and education areas.

Vietnam Corporate Wellness Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam corporate wellness market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam corporate wellness market on the basis of service?
• What is the breakup of the Vietnam corporate wellness market on the basis of category?
• What is the breakup of the Vietnam corporate wellness market on the basis of delivery?
• What is the breakup of the Vietnam corporate wellness market on the basis of organization size?
• What is the breakup of the Vietnam corporate wellness market on the basis of region?
• What are the various stages in the value chain of the Vietnam corporate wellness market? 
• What are the key driving factors and challenges in the Vietnam corporate wellness market?
• What is the structure of the Vietnam corporate wellness market and who are the key players?
• What is the degree of competition in the Vietnam corporate wellness market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam corporate wellness market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam corporate wellness market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam corporate wellness industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.