Vietnam Diabetic Food Market

Vietnam Diabetic Food Market Overview:

The Vietnam diabetic food market size reached USD 64.50 Million in 2024. Looking forward, the market is projected to reach USD 121.53 Million by 2033, exhibiting a growth rate (CAGR) of 6.54% during 2025-2033. The market is driven by the rising prevalence of diabetes and prediabetes among Vietnamese consumers, growing health consciousness and demand for sugar alternatives, and the expansion of digital health solutions supporting medical nutrition management. Increasing consumer willingness to pay premium prices for health-focused products with verified nutritional benefits is expanding the Vietnam diabetic food market share.

Vietnam Diabetic Food Market Trends:

Growing Awareness about Health and Wellness

Consumers in Vietnam are increasingly aware about how diet impacts the management and prevention of diabetes. As lifestyle-related health issues rise, many individuals are seeking healthier options that manage blood sugar levels while still being flavorful. For instance, in August 2025, Thanh Anh launched a low-sugar variant of its popular Vietngucoc Nutritional Cereal Milk, responding to consumer demand for healthier options. The new formula retains its signature taste and promotes digestive comfort, making it a suitable choice for health-conscious consumers seeking functional plant-based beverages. This trend is driving the demand for low-sugar, sugar-free, and naturally sweetened food products, including cereals, beverages, and baked goods. Awareness initiatives by health organizations and doctors' recommendations for specialized diets are further shaping consumer preferences. Moreover, younger generations are embracing proactive wellness routines, leading to a greater acceptance of diabetic-friendly foods beyond just those diagnosed. The accessibility of these products through both retail and online avenues is also contributing to market growth. Overall, the increasing health consciousness is a key factor propelling the Vietnam diabetic food market growth.

Shift Toward Functional Ingredients

The diabetic food market in Vietnam is increasingly focusing on the inclusion of functional ingredients that promote better health outcomes for those with diabetes. Manufacturers are progressively utilizing natural sweeteners like stevia and monk fruit to deliver sweetness while avoiding spikes in blood sugar. Additionally, high-fiber and whole grains are being added to products such as bread, snacks, and cereals to support digestion and control glucose absorption. There is also a rise in popularity for fortified foods that are enriched with vital vitamins, minerals, and antioxidants due to their extensive health advantages. For instance, in July 2025, Vietnamese confectionery brand Bibica launched Quasure Sugar Free cookies, available in Chia Seed and Cereal Oats flavors. Sweetened with maltitol, these cookies offer a lower calorie count and are rich in Omega-3 and fiber, making them ideal for health-conscious consumers and those managing diabetes. This trend highlights a growing consumer desire for foods that help manage diabetes and promote overall wellness. The addition of functional ingredients improves product value, appeals to health-aware consumers, and paves the way for innovation in the diabetic food sector in Vietnam, contributing to sustained market growth.

Vietnam Diabetic Food Market Segmentation:

MARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on product type, end consumers, and distribution channel.

Product Type Insights:

• Bakery Products
• Dairy Products
• Confectionery Products
• Beverages
• Snacks
• Spreads
• Others

The report has provided a detailed breakup and analysis of the market by product type. This includes bakery products, dairy products, confectionery products, beverages, snacks, spreads, and others.

End Consumers Insights:

• Children
• Adults

A detailed breakup and analysis of the market based on the end consumers have also been provided in the report. This includes children and adults.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Drug Stores/Pharmacies
• Grocery Stores
• Online Stores
• Others

The report has also provided a comprehensive analysis of all the major distribution channel, which include supermarkets and hypermarkets, drug stores/pharmacies, grocery stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Diabetic Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam diabetic food market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam diabetic food market on the basis of product type?
• What is the breakup of the Vietnam diabetic food market on the basis of end consumers?
• What is the breakup of the Vietnam diabetic food market on the basis of distribution channel?
• What is the breakup of the Vietnam diabetic food market on the basis of region?
• What are the various stages in the value chain of the Vietnam diabetic food market? 
• What are the key driving factors and challenges in the Vietnam diabetic food market?
• What is the structure of the Vietnam diabetic food market and who are the key players?
• What is the degree of competition in the Vietnam diabetic food market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam diabetic food market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam diabetic food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam diabetic food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.