Vietnam Digital Content Creation Market

Vietnam Digital Content Creation Market Overview:

The Vietnam digital content creation market size reached USD 94.50 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 251.88 Million by 2033, exhibiting a growth rate (CAGR) of 10.30% during 2025-2033. The market is driven by the rapid adoption of artificial intelligence (AI)-powered content creation tools and video generation technologies, the increasing mobile-first digital content consumption patterns among Vietnam's tech-savvy population, and strong government-led digital content creation initiatives that are promoting industry growth and innovation. Additionally, the growing ecosystem of social media platforms and e-commerce integration is expanding the Vietnam digital content creation market share.

Vietnam Digital Content Creation Market Trends:

AI-Driven Content Creation and Video Production

The digital content creation market in Vietnam is undergoing tremendous change through the extensive use of AI-based technologies that are disrupting the way content is created, edited, and disseminated across platforms. Vietnamese companies and content makers are increasingly using AI-based products for automated video editing, text creation, graphic design, and multimedia content optimization, which allows them to create high-quality content at scale and at lower production costs and timelines. The inclusion of machine learning (ML) algorithms in content creation pipelines is enabling Vietnamese businesses to customize content for individual target segments, enhance content performance through data-driven optimization, and automate creative processes that used to involve considerable manual effort. Vietnam's online media market is growing, due to its high internet and smart phone penetration and rising social media use by a young, technologically advanced people. This technology is especially useful for Vietnam's small and medium enterprises that can now rival larger organizations by accessing advanced content creation tools that were earlier accessible to companies with major resources. The increasing sophistication of AI tools is also helping Vietnamese content creators reach global markets by creating multilingual content and preparing their materials for various cultural environments and platforms.

Mobile-First Consumption of Digital Content

The digital content creation market in Vietnam is essentially defined by the nation's mobile-first strategy for digital media consumption, where the overwhelming majority of the content is accessed, shared, and consumed via mobile platforms and devices. Vietnam's mobile infrastructure has achieved unparalleled degrees of complexity and reach, laying the solid ground for content creators to connect audiences in urban and rural regions through mobile-optimized content and apps. Mobile-optimized format types such as vertical video, interactive stories, live stream content, and social media-native formats that are designed to address pure mobile viewing habits and engagement patterns are being given high priority by Vietnamese content creators. This mobile-first trend is powering innovation in content delivery formats, with creators testing out augmented reality filters, short-form video content, interactive polls, and real-time engagement features that maximize mobile user experience. Widespread access to mobile internet at high speeds is also facilitating Vietnamese content creators to create and broadcast live content, collaborate in real-time, and connect with international audiences without the technical constraints, further supporting Vietnam digital content creation market growth.

Government-Led Digital Content Creation Initiatives

The Vietnamese state is aggressively advancing digital content creation as a strategic economic and cultural preservation development priority, adopting extensive programs and policies that facilitate industry growth and innovation in a variety of sectors. Government efforts are encompassed by funding initiatives for creators, educational collaborations with foreign technology firms, infrastructure development initiatives that enhance digital connectivity, and regulatory measures that support the emergence of digital content businesses while safeguarding intellectual property rights. These government initiatives are creating an enabling environment that will promote both foreign and local investment in Vietnam's digital content production sector, creating incubation programs, training centers, and co-working platforms that will connect creators to funding and market access. The emphasis on digital transformation by the government is also facilitating the blending of classical Vietnamese culture with digital technologies, inspiring content developers to create materials that reflect cultural heritage but are also desirable to modern audiences within and outside Vietnam. This strategic direction is situating Vietnam as a regional power in digital content production, drawing foreign cooperation and investments further enhancing the ability of the country in this fast-expanding field.

Vietnam Digital Content Creation Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on component, content format, deployment type, enterprise size, and end-use industry.

Component Insights:

• Tools
  • Content Transformation
  • Content Publishing
  • Content Authoring
• Services
  • Managed Services
  • Professional Services

A detailed breakup and analysis of the market based on the component have been provided in the report. This includes tools (content transformation, content publishing, and content authoring) and services (managed services and professional services).

Content Format Insights:

• Textual
• Graphical
• Video
• Audio

The report has provided a detailed breakup and analysis of the market by content format. This includes textual, graphical, video, and audio.

Deployment Type Insights:

• On-premises
• Cloud-based

A detailed breakup and analysis of the market based on the deployment type have been provided in the report. This includes on-premises and cloud-based.

Enterprise Size Insights:

• Large Enterprises
• Small and Medium Enterprises

The report has provided a detailed breakup and analysis of the market by enterprise size. This includes large enterprises and small and medium enterprises.

End-Use Industry Insights:

• Retail
• Hospitality
• Automotive
• Travel and Tourism
• Healthcare
• Pharmaceuticals
• Media and Entertainment
• Government
• Others

A detailed breakup and analysis of the market based on the end-use industry have been provided in the report. This includes retail, hospitality, automotive, travel and tourism, healthcare, pharmaceuticals, media and entertainment, government, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Digital Content Creation Market News:

• September 2025: In the face of extensive changes in global media influenced by technology and digital advancements, the Vietnam News Agency (VNA), the country's news service, has been at the forefront of innovation, integrating new content forms, broadening distribution, and reaching diverse audiences. On its 80th anniversary (September 15), the VNA is launching a bold plan to update its operations. The agency is enhancing its technological framework and interactive multimedia offerings, seeking to establish a thorough digital environment that aligns with worldwide trends and engages tech-oriented audiences.
• June 2024: Cisco launched its Country Digital Acceleration (CDA) program in Vietnam, collaborating with public and private enterprises to supercharge economic growth through digital transformation initiatives. The program was announced at the Cisco CXO Symposium in Da Nang and focuses on accelerating Vietnam's digital infrastructure development to support content creation and distribution capabilities.

Vietnam Digital Content Creation Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam digital content creation market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam digital content creation market on the basis of component?
• What is the breakup of the Vietnam digital content creation market on the basis of content format?
• What is the breakup of the Vietnam digital content creation market on the basis of deployment type?
• What is the breakup of the Vietnam digital content creation market on the basis of enterprise size?
• What is the breakup of the Vietnam digital content creation market on the basis of end-use industry?
• What is the breakup of the Vietnam digital content creation market on the basis of region?
• What are the various stages in the value chain of the Vietnam digital content creation market?
• What are the key driving factors and challenges in the Vietnam digital content creation market?
• What is the structure of the Vietnam digital content creation market and who are the key players?
• What is the degree of competition in the Vietnam digital content creation market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam digital content creation market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam digital content creation market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam digital content creation industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.