Vietnam Digital Gift Card Market

Vietnam Digital Gift Card Market Overview:

The Vietnam digital gift card market size reached USD 2.27 Billion in 2024. Looking forward, the market is expected to reach USD 7.29 Billion by 2033, exhibiting a growth rate (CAGR) of 12.39% during 2025-2033. The market is expanding rapidly, supported by rising e-commerce adoption, growing smartphone penetration, and increasing preference for cashless transactions. Digital gift cards are also gaining popularity among younger consumers for convenience, personalization, and seamless online use. These competitive innovations continue to shape the Vietnam digital gift card market share.

Vietnam Digital Gift Card Market Trends:

Rapid Growth of E-Commerce and Online Retail

The growth in the e-commerce system in Vietnam is one of the biggest contributors to the digital gift cards market. As people shop online in increasing numbers due to convenience, variety, and competitive prices, the demand to transform payment and gift methods has skyrocketed, as well as gifting. Digital gift cards are fully compatible with the most popular e-commerce platforms, enabling users to instantly then securely purchase them. They are also a perfect alternative for last-minute shopping. That makes them even more attractive for urban and technologically inclined customers. Gift cards have become a marketing instrument that retailers and brands use, as they seek improved customer loyalty and promote more repeat buying. E-commerce development plus digital gift card use is expected to strengthen as online retail booms in Vietnam.

Increasing Smartphone Penetration and Digital Payment Adoption

Vietnam’s rising smartphone usage and expanding digital payment ecosystem are fueling the Vietnam digital gift card market growth. With mobile wallets, QR code payments, and online banking becoming mainstream, consumers are increasingly comfortable with cashless transactions. Digital gift cards align perfectly with this trend, offering flexibility, instant delivery, and easy redemption via mobile devices. Younger demographics prefer digital-first solutions that fit their lifestyle of convenience and mobility. Retailers and payment providers are also enhancing user experiences by integrating gift cards into apps and mobile payment systems, making them more accessible. This strong adoption of mobile and digital payment infrastructure directly boosts demand for digital gift cards in both personal and corporate gifting contexts.

Rising Corporate Demand for Employee Rewards and Incentives

Corporate adoption of digital gift cards is a significant driver of market growth in Vietnam. Companies are increasingly turning to digital gift cards as part of employee reward programs, sales incentives, and client appreciation initiatives. They offer businesses a flexible and cost-effective way to motivate staff while providing recipients with freedom of choice. Digital gift cards are also easier to distribute compared to traditional paper vouchers, especially for remote or hybrid workforces. Their ability to be personalized and tracked enhances their effectiveness in corporate settings. With growing emphasis on employee engagement and customer retention, digital gift cards have become a preferred solution for organizations, reinforcing their importance in Vietnam’s evolving business ecosystem.

Vietnam Digital Gift Card Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on card type, business type, application and end user.

Card Type Insights:

• Open Loop Gift Card
• Closed Loop Gift Card

The report has provided a detailed breakup and analysis of the market based on the card type. This includes open loop gift card and closed loop gift card.

Business Type Insights:

• Business to Business (B2B)
• Business to Consumer (B2C)

A detailed breakup and analysis of the market based on the business type have also been provided in the report. This includes business to business (B2B) and business to consumer (B2C).

Application Insights:

• Food and Beverage
• Health, Wellness and Beauty
• Apparel, Footwear and Accessories
• Books and Media Products
• Consumer Electronics
• Restaurants and Bars
• Kids Products
• Others

A detailed breakup and analysis of the market based on the application have also been provided in the report. This includes food and beverage, health, wellness and beauty, apparel, footwear and accessories, books and media products, consumer electronics, restaurants and bars, kids products, and others.

End User Insights:

• Retail
  • Festival Celebrations
  • Special Celebrations
  • Self-Use
  • Others
• Corporate
  • Corporate Gift
  • Employee Prize
  • Incentive Program

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes retail (festival celebrations, special celebrations, self-use, and others) and corporate (corporate gift, employee prize, and incentive program).

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Digital Gift Card Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam digital gift card market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam digital gift card market on the basis of card type?
• What is the breakup of the Vietnam digital gift card market on the basis of business type?
• What is the breakup of the Vietnam digital gift card market on the basis of application?
• What is the breakup of the Vietnam digital gift card market on the basis of end user?
• What is the breakup of the Vietnam digital gift card market on the basis of region?
• What are the various stages in the value chain of the Vietnam digital gift card market? 
• What are the key driving factors and challenges in the Vietnam digital gift card market?
• What is the structure of the Vietnam digital gift card market and who are the key players?
• What is the degree of competition in the Vietnam digital gift card market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam digital gift card market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam digital gift card market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam digital gift card industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.