Vietnam Digital Printing Market Size, Share, Trends and Forecast by Type, Ink Type, Application, and Region, 2025-2033

Vietnam Digital Printing Market Overview:

The Vietnam digital printing market size reached USD 190.35 Million in 2024. The market is projected to reach USD 327.93 Million by 2033, exhibiting a growth rate (CAGR) of 5.59% during 2025-2033. The market is driven by the rapid expansion of e-commerce activities leading to increased demand for packaging and labeling solutions, accelerated adoption of digital technologies and automation in printing operations, and rising emphasis on sustainable and eco-friendly printing practices. Additionally, growing urbanization, expanding advertising and media sectors, and technological advancements in printing equipment are contributing to the Vietnam digital printing market share.

Vietnam Digital Printing Market Trends:

E-Commerce Expansion Driving Packaging and Labeling Printing Demand

Vietnam is currently ranked among the top three e-commerce markets in Southeast Asia, and this has seen the digital printing industry record strong growth. As e-commerce is expected to increase annually at a rate of 25 percent, and the number of online customers shopping online has steeply risen to about 4 million a year, the pressure on printed packaging materials has increased significantly. Clothing, footwear, cosmetics, and household products are the most sold consumer products online, and most of them need carton boxes that are printed to be safely transported and delivered. With online shoppers rising by about 4 million a year, Vietnam is now ranked as one of the top three e-commerce markets in Southeast Asia in terms of market size and rate of growth. This rapid expansion in online commerce has generated significant prospects among digital printing service providers focusing on short-run packaging, customized labeling, and on-demand printing services. The integration of "green" e-commerce initiatives further amplifies market potential, as businesses increasingly seek environmentally responsible packaging solutions that can be efficiently produced using digital printing technologies. The flexibility and speed of digital printing make it particularly well-suited for e-commerce applications, where brands require quick turnaround times, variable data printing for personalized packaging, and the ability to produce smaller batch sizes economically. This trend is reshaping the traditional printing landscape and positioning digital printing as the preferred solution for the rapidly evolving e-commerce ecosystem.

Accelerated Digital Technology Adoption and Automation in Printing Operations

Vietnamese printing companies are rapidly embracing advanced digital technologies and automation systems to enhance operational efficiency and remain competitive in the global marketplace. In September 2024, VietnamPrintPack, the 22nd Vietnam International Printing and Packaging Industry Exhibition, attracted 362 exhibitors from 17 countries, showcasing cutting-edge printing machinery, packaging technologies, and materials, with specialized seminars focusing on automation in packaging production and the application of automation technology to improve production efficiency and reduce costs. Industry projections indicate that digital printing will account for 30-35% of total printing volume in Vietnam, with an anticipated growth rate of 20-30% over the next five years. The adoption of digital printing equipment eliminates the need for traditional printing plates, significantly reducing setup times and enabling cost-effective short and medium print runs. Modern digital printers offer precision, versatility, and the capability to print directly from electronic files, making them ideal for applications ranging from advertising and signage to packaging and textiles. Vietnamese enterprises are investing heavily in state-of-the-art inkjet and laser printing systems, integrating Internet of Things (IoT) capabilities for remote monitoring, predictive maintenance, and data analytics. This digital transformation is enabling manufacturers to respond more quickly to changing customer demands, reduce waste through on-demand production, and improve quality control through real-time monitoring. The Vietnam digital printing market growth is further supported by government initiatives promoting Industry 4.0 principles and the digitalization of manufacturing processes, positioning the country as an increasingly attractive destination for advanced printing technologies and services.

Rising Emphasis on Sustainable and Eco-Friendly Printing Solutions

Environmental sustainability has emerged as a critical driver shaping the Vietnamese digital printing industry, with businesses and consumers increasingly prioritizing eco-friendly production practices. In February 2025, at the Vietnam International Trade Fair for Apparel, Textiles, and Textile Technologies, a new initiative called the Econogy Hub was launched to spotlight innovative and sustainable suppliers and service providers. This platform features the Econogy Finder, a verification system designed to help environmentally responsible exhibitors showcase their green credentials more effectively. It also includes Econogy Talks, a series of eco-oriented seminars, forums, and product demonstrations focused on advancing sustainability within the textile sector. Vietnamese companies are increasingly shifting toward the use of environmentally friendly materials such as organic cotton, recycled polyester, and Tencel. At the same time, several global fashion brands with manufacturing operations in Vietnam have endorsed the Fashion Industry Charter for Climate Action, reaffirming their commitment to achieving net-zero carbon emissions by 2050. Digital printing technologies inherently support sustainability goals by minimizing waste through precise ink application, eliminating the need for chemical-intensive plate-making processes, and enabling on-demand production that reduces inventory waste. The industry is witnessing increased adoption of water-based inks, UV-curable inks with lower volatile organic compound (VOC) emissions, and biodegradable substrates that align with circular economy principles. Vietnamese printing companies are also implementing energy-efficient equipment, renewable energy sources, and closed-loop recycling systems to minimize their environmental footprint. This sustainability focus is not merely driven by regulatory compliance but also by market demand, as international brands sourcing from Vietnam increasingly require their suppliers to meet stringent environmental, social, and governance (ESG) standards. The shift toward sustainable digital printing solutions is creating competitive advantages for early adopters while establishing Vietnam as a responsible and forward-thinking player in the global printing industry.

Vietnam Digital Printing Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, ink type, and application.

Type Insights:

• Inkjet
• Laser

The report has provided a detailed breakup and analysis of the market based on the type. This includes inkjet and laser.

Ink Type Insights:

• Aqueous Ink
• UV-Cured Ink
• Solvent Ink
• Latex Ink
• Dye Sublimation Ink

A detailed breakup and analysis of the market based on the ink type have also been provided in the report. This includes aqueous ink, UV-cured ink, solvent ink, latex ink, and dye sublimation ink.

Application Insights:

• Plastic Film or Foil
• Fabric
• Glass
• Paper/Books
• Ceramic
• Others

The report has provided a detailed breakup and analysis of the market based on the application. This includes plastic film or foil, fabric, glass, paper/books, ceramic, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Digital Printing Market News:

• September 2024: At VietnamPrintPack 2024, the 22nd Vietnam International Printing and Packaging Industry Exhibition hosted at the Saigon Exhibition & Convention Center in Ho Chi Minh City, Cuu Long Trading unveiled its newest offset printing machine, showcasing the company’s latest advancement in printing technology. The event brought together 362 exhibitors from 17 countries across 19,850 square meters of exhibition space, demonstrating the dynamic growth and technological advancement of Vietnam's printing and packaging industry. 
• September 2024: Trung My A featured its most advanced machinery and technology at VietnamPrintPack 2024. The company's participation, alongside renowned global exhibitors such as Heidelberger Druckmaschinen from Germany, Thai KK Industry from Thailand, and Ching Feng Machinery from Taiwan, highlighted Vietnam's position as a key hub for printing technology adoption and demonstrated the industry's commitment to modernization and efficiency improvements. 

Vietnam Digital Printing Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam digital printing market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam digital printing market on the basis of type?
• What is the breakup of the Vietnam digital printing market on the basis of ink type?
• What is the breakup of the Vietnam digital printing market on the basis of application?
• What is the breakup of the Vietnam digital printing market on the basis of region?
• What are the various stages in the value chain of the Vietnam digital printing market?
• What are the key driving factors and challenges in the Vietnam digital printing market?
• What is the structure of the Vietnam digital printing market and who are the key players?
• What is the degree of competition in the Vietnam digital printing market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam digital printing market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam digital printing market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam digital printing industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.