Vietnam Digital Video Content Market 2033

Vietnam Digital Video Content Market Size, Share, Trends and Forecast by Business Model, Type, Device, and Region, 2025-2033

Report Format: PDF+Excel | Report ID: SR112025A42687

Vietnam Digital Video Content Market Overview:

The Vietnam digital video content market size reached USD 856.00 Million in 2024. The market is projected to reach USD 2,076.94 Million by 2033, exhibiting a growth rate (CAGR) of 10.35% during 2025-2033. The market is driven by increasing smartphone penetration, rising internet connectivity, the growing demand for localized content, and expanding streaming service adoption across urban and rural areas. Besides this, influencer-hosted sessions and fashion shows are encouraging real-time interaction, thus fueling the Vietnam digital video content market share.

Report Attribute	Key Statistics
Base Year	2024
Forecast Years	2025-2033
Historical Years	2019-2024
Market Size in 2024	USD 856.00 Million
Market Forecast in 2033	USD 2,076.94 Million
Market Growth Rate 2025-2033	10.35%

Vietnam Digital Video Content Market Trends:

Growing Internet and Smartphone Penetration

The expanding internet infrastructure and budget-friendly smartphones are significantly fueling the market growth in Vietnam. Due to faster mobile data and broader 4G availability, streaming services and social media platforms have become more reachable than before. A significant portion of the population, especially young people, watches video content every day on digital platforms. Inexpensive smartphones have popularized content creation, allowing average users and influencers to create and share videos, fostering a dynamic ecosystem. The blend of widespread accessibility and increasing digital interaction has greatly enhanced video viewing. With an increasing number of people transitioning from conventional television (TV) to mobile and on-demand services, digital video is emerging as the main channel for entertainment, education, and brand interaction in Vietnam.

Rising Popularity of Social Media and Short-Form Content

Increasing popularity of social media platforms is reshaping Vietnam’s digital content landscape. Short-form videos, which are quick, engaging, and easy to consume, align perfectly with the fast-paced lifestyles of younger Vietnamese users. Influencers, creators, and brands are leveraging these formats to attract attention, spread trends, and drive higher engagement rates compared to static posts. Vietnamese audiences are particularly receptive to creative storytelling, humor, and lifestyle content delivered through short clips, which keeps them hooked and encourages repeat usage. As a result, brands are heavily investing in video-based social media marketing campaigns. This cultural shift towards short-form video consumption is catalyzing continuous demand for fresh, localized, and relatable video content, accelerating the growth of the market.

Expanding E-commerce and Live-streaming Culture

The rapid broadening of e-commerce portals is impelling the Vietnam digital video content market growth, fueling live-streaming and video-driven shopping experiences. E-commerce platforms are integrating video content as a core feature, blending entertainment with treading. Live-streamed fashion shows, product demos, and influencer-hosted sessions encourage real-time interaction, making online shopping more engaging and trustworthy. This trend is boosting user confidence in digital purchases, as viewers can directly ask questions and see products in action before buying. Small businesses and brands also find live video content a cost-effective way to reach a wider audience. The strong adoption of video-based e-commerce is not only increasing sales but also creating a steady pipeline of demand for innovative video content in Vietnam’s digital marketplace.

Increasing Demand for Localized and Diverse Content

Vietnamese audiences increasingly prefer localized digital video content that reflects their culture, language, and daily experiences. While global digital platforms are popular, local streaming services, web series, and short films are gaining traction because they resonate with cultural preferences. Diverse content in areas, such as entertainment, lifestyle, education, gaming, and food, appeals to a wide range of viewers. Additionally, the younger demographic values authenticity and relatability, driving the need for user-generated and influencer-created content. Brands and media companies are responding by investing in Vietnamese-language videos and culturally relevant storytelling to strengthen audience engagement. This demand for localized and diverse formats is fueling the market expansion, making Vietnam one of Southeast Asia’s fastest-growing hubs for digital video content.

Vietnam Digital Video Content Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on business model, type, and device.

Business Model Insights:

Subscription
Advertising
Downloads-To-Own (DTO)
Others

The report has provided a detailed breakup and analysis of the market by business model. This includes subscription, advertising, downloads-to-own (DTO), and others.

Type Insights:

Video-On-Demand
Online Video

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes video-on-demand and online video.

Device Insights:

Laptop
PC
Mobile
Others

The report has provided a comprehensive analysis of the market by device. This includes laptop, PC, mobile, and others.

Regional Insights:

Northern Vietnam
Central Vietnam
Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Digital Video Content Market News:

In September 2024, the Vietnam News Agency (VNA) implemented an extensive plan to upgrade its operations, adopting a digital transformation. It led the way in innovative formats, such as long-form features, infographics, videographics, data journalism, virtual reality (VR), and augmented reality (AR) content. Future plans involve investing in high-quality multimedia, extensive investigative series, and new income sources from video, audio, and tailored content.

Vietnam Digital Video Content Market Report Scope:

Report Features	Details
Base Year of the Analysis	2024
Historical Period	2019-2024
Forecast Period	2025-2033
Units	Million USD
Scope of the Report	Exploration of Historical Trends and Market Outlook, Industry Catalysts and Challenges, Segment-Wise Historical and Future Market Assessment: Business Model Type Device Region
Business Models Covered	Subscription, Advertising, Downloads-To-Own (DTO), Others
Types Covered	Video-On-Demand, Online Video
Devices Covered	Laptop, PC, Mobile, Others
Regions Covered	Northern Vietnam, Central Vietnam, Southern Vietnam
Customization Scope	10% Free Customization
Post-Sale Analyst Support	10-12 Weeks
Delivery Format	PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

How has the Vietnam digital video content market performed so far and how will it perform in the coming years?
What is the breakup of the Vietnam digital video content market on the basis of business model?
What is the breakup of the Vietnam digital video content market on the basis of type?
What is the breakup of the Vietnam digital video content market on the basis of device?
What is the breakup of the Vietnam digital video content market on the basis of region?
What are the various stages in the value chain of the Vietnam digital video content market?
What are the key driving factors and challenges in the Vietnam digital video content market?
What is the structure of the Vietnam digital video content market and who are the key players?
What is the degree of competition in the Vietnam digital video content market?

Key Benefits for Stakeholders:

IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam digital video content market from 2019-2033.
The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam digital video content market.
Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam digital video content industry and its attractiveness.
Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

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