Vietnam Dog Food Market Size, Share, Trends and Forecast by Product Type, Pricing Type, Ingredient Type, Distribution Channel, and Region, 2026-2034

Vietnam Dog Food Market Overview:

The Vietnam dog food market size reached USD 301.27 Million in 2025. Looking forward, the market is expected to reach USD 414.87 Million by 2034, exhibiting a growth rate (CAGR) of 3.62% during 2026-2034. The market is expanding gradually with increasing pet ownership, particularly from urban families. Growing disposable incomes and urban lifestyles have shifted the focus from home-cooked to professionally prepared dog food, which provides convenience along with nutritional balance. Increasing pet care consciousness and the capability to make a broader variety of products available through online channels and new retail platforms are also driving market growth and further fuels the Vietnam dog food market share.

Vietnam Dog Food Market Trends:

Growing Pet Ownership and Pets' Humanization

There is currently a dramatic increase in pet ownership in Vietnam among urban millennial and young professional groups who now increasingly treat dogs as family members and not just pets. As a result, there has been the humanization of pets with pet owners paying for high-quality nutrition products that reflect humans' standards of food quality. The increasing middle class of large urban centers such as Hanoi and Ho Chi Minh City, along with increasing disposable incomes, have made it more desirable and affordable to own pets. This has manifested itself in direct spending on pet food, with Vietnamese pet owners now spending a significant part of their household budget on pet expenditure compared to five years previous. This emotional connection between pet owners and their canines has created a desire to buy better-quality, more premium food products that will result in superior health and longevity for their pets.

Move toward Premium and Specialized Dog Food Products

Consumers in Vietnam are increasingly moving toward premium and specialized dog food products from mass-market traditional ones. This shift is prompted by increasing concern for the need of proper canine nutrition, aided by veterinary advice and online pet care forums. Demand for functional dog food with supplementary benefits like joint care, gut health, and coat conditioning has increased considerably. Independent pet stores indicate sales of high-end dry dog food have increased, with functional-typed dog treats also gaining momentum. This trend toward premiumization is aided by heightened consumer awareness through social media, veterinary practices, and pet stores, causing pet owners to be more sophisticated about ingredient quality and nutrition content.

E-commerce and Digital Channel Expansion

The digital revolution of the region’s retail industry has profoundly influenced the Vietnam dog food market growth, with e-commerce sites becoming progressively significant distribution channels. Online retails of dog food have seen phenomenal growth, especially with the COVID-19 pandemic boosting consumer online shopping habits. The convenience of home delivery, competitive prices, and easier access to a broader selection of brands have contributed to online shopping being popular among Vietnamese pet owners. Recurring subscription models for repetitive dog food deliveries have seen popularity, with many local new entrants and established players introducing automated replenishment initiatives. Social commerce via Facebook and Instagram has also become an important channel, with pet influencers and niche pet care groups now stimulating product recommendation and purchase. This online trend has facilitated smaller international premium brands entering the Vietnamese market more conveniently, raising overall market competition and consumer choice.

Vietnam Dog Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on product type, pricing type, ingredient type, and distribution channel.

Product Type Insights:

• Dry Dog Food
• Dog Treats
• Wet Dog Food

The report has provided a detailed breakup and analysis of the market based on the product type. This includes dry dog food, dog treats, and wet dog food.

Pricing Type Insights:

• Mass Products
• Premium Products

A detailed breakup and analysis of the market based on the pricing type have also been provided in the report. This includes mass products and premium products.

Ingredient Type Insights:

• Animal Derived
• Plant Derived

The report has provided a detailed breakup and analysis of the market based on the ingredient type. This includes animal derived and plant derived.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Online
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, online, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Dog Food Market News:

• In June 2025, the American Feed Industry Association (AFIA) obtained USD 242,600 in financial support from the US Department of Agriculture’s Emerging Markets Program (EMP) to enhance animal food exports to Vietnam, an increasingly important market for US producers.

Vietnam Dog Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam dog food market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam dog food market on the basis of product type?
• What is the breakup of the Vietnam dog food market on the basis of pricing type?
• What is the breakup of the Vietnam dog food market on the basis of ingredient type?
• What is the breakup of the Vietnam dog food market on the basis of distribution channel?
• What is the breakup of the Vietnam dog food market on the basis of region?
• What are the various stages in the value chain of the Vietnam dog food market?
• What are the key driving factors and challenges in the Vietnam dog food market?
• What is the structure of the Vietnam dog food market and who are the key players?
• What is the degree of competition in the Vietnam dog food market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam dog food market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam dog food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam dog food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.