Vietnam Drinkable Yogurt Market

Vietnam Drinkable Yogurt Market Overview:

The Vietnam drinkable yogurt market size reached USD 161.20 Million in 2024. Looking forward, the market is expected to reach USD 246.24 Million by 2033, exhibiting a growth rate (CAGR) of 4.82% during 2025-2033. The market is fueled by growing health awareness, rising disposable incomes, and an expanding preference for easy-to-consume, on-the-go nutritional products. Urbanization and a younger population looking for healthier snacking options also propel demand. New flavors and packaging innovations, strong marketing by local and global brands, and government initiatives promoting dairy consumption and improved cold chain logistics further influence the Vietnam drinkable yogurt market share.

Vietnam Drinkable Yogurt Market Trends:

Rising Health Consciousness and Functional Nutrition Demand

In Vietnam, shifting consumer lifestyles are significantly shaping the drinkable yogurt market. With more Vietnamese consumers, particularly younger generations, embracing healthier eating habits, there is growing demand for functional beverages that are pleasing to the palate and have nutritional value. Yogurt drinks are becoming viewed not only as a refreshment or snack but as a health product rich in probiotics that helps with digestion and overall gastrointestinal wellness. The trend is especially strong in cities such as Ho Chi Minh City and Hanoi, where consumers are more open to international wellness trends and actively look for products with more health value added. In addition, traditional Vietnamese eating habits, having long appreciated fermented food, fit well with yogurt consumption. This cultural acceptance is fast-tracking demand for yogurt drinks as a daily health supplement. Local producers are fighting back by creating new product lines that address individual health requirements, such as immune system enhancement or skin well-being, which assist in keeping the category young and appealing, while supporting the Vietnam drinkable yogurt market growth.

Flavor Innovation and Localization Strategies

Flavor innovation that addresses local tastes is a leading trend powering Vietnam's drinkable yogurt market. Although traditional flavors such as strawberry and vanilla are still in favor, companies are pushing the boundaries by introducing tropical and local fruits in Vietnam like lychee, dragon fruit, mango, and passionfruit to suit Vietnamese taste buds. Localizing the flavor not only boosts consumer uptake but also distinguishes products in a saturated marketplace. In addition, the use of local Vietnamese ingredients such as pandan, mung bean, and lotus seed in yogurt products is becoming more popular. These specialty blends appeal to home consumers who both enjoy novelty and nostalgia. Moreover, texture innovation like, introducing chia seeds, aloe vera, or cereal, is becoming standard, making potable yogurt a more filling and nutrient-dense snack. These innovations also echo a wider trend of food personalization, with shoppers looking for items that suit their tastes, health objectives, and lifestyle requirements, enabling brands to extend market penetration within various parts of Vietnam.

Convenience and Retail Channel Extension

The need for convenience is remodeling the way drinkable yogurt is sold and distributed throughout Vietnam. With increasingly busy lives, particularly for the workforce and students, there's been a growing demand for convenient-to-consume, portable nutrition. Liquid yogurt perfectly comes into this trend with its mess-free, grab-and-go nature that can be consumed for breakfast or snack purposes. Companies are taking advantage of this trend by introducing smaller, on-the-go packaging as well as multipacks suitable for daily use. Moreover, the development of retail infrastructure, starting from convenience stores and supermarkets to online platforms, is bringing drinkable yogurt within reach. Especially in tier-2 and tier-3 cities, better cold chain logistics have facilitated larger product distribution, maintaining freshness and quality even beyond key urban areas. The increased popularity of online grocery shopping and food delivery apps is also aiding brands in reaching out directly to tech-comfortable consumers. Such advancements favor more frequent consumption and form part of the changing dynamics of the Vietnam drinkable yogurt industry.

Vietnam Drinkable Yogurt Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, category, and distribution channel.

Type Insights:

• Plain Yogurt
• Flavored Yogurt

The report has provided a detailed breakup and analysis of the market based on the type. This includes plain yogurt and flavored yogurt.

Category Insights:

• Dairy-Based Yogurt
• Non-Dairy Based Yogurt

A detailed breakup and analysis of the market based on the category has also been provided in the report. This includes dairy-based yogurt and non-dairy based yogurt.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Convenience Stores
• Specialty Stores
• Online Stores
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes supermarkets and hypermarkets, convenience stores, specialty stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Drinkable Yogurt Market News:

• In July 2024, Morinaga Nutritional Foods Vietnam JSC, a division of Morinaga Milk Industry Co., Ltd. of Japan, entered the rapidly growing drinking yogurt industry in Vietnam, with the introduction of its new Morinaga Zero Fat Drink Yogurt.

Vietnam Drinkable Yogurt Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam drinkable yogurt market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam drinkable yogurt market on the basis of type?
• What is the breakup of the Vietnam drinkable yogurt market on the basis of category?
• What is the breakup of the Vietnam drinkable yogurt market on the basis of distribution channel?
• What is the breakup of the Vietnam drinkable yogurt market on the basis of region?
• What are the various stages in the value chain of the Vietnam drinkable yogurt market? 
• What are the key driving factors and challenges in the Vietnam drinkable yogurt market?
• What is the structure of the Vietnam drinkable yogurt market and who are the key players?
• What is the degree of competition in the Vietnam drinkable yogurt market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam drinkable yogurt market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam drinkable yogurt market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam drinkable yogurt industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.