Vietnam Educational Tourism Market Size, Share, Trends and Forecast by Age Group, Education, Occupation, and Region, 2025-2033

Vietnam Educational Tourism Market Overview:

The Vietnam educational tourism market size reached USD 2.30 Billion in 2024. The market is projected to reach USD 8.61 Billion by 2033, exhibiting a growth rate (CAGR) of 14.12% during 2025-2033. The market is driven by increased outbound student mobility and international exchange programs, growing investment in educational infrastructure and M&A activity, and integration of digital learning platforms and international partnerships. The expanding scope of foreign investment in Vietnam's education sector is significantly influencing Vietnam educational tourism market share.

Vietnam Educational Tourism Market Trends:

Digital Platforms Driving Innovation

Digitalization is redefining the marketing and accessibility of educational tourism in Vietnam. Online platforms now enable tour operators, educational institutions, and universities to present organized programs that merge learning with cultural encounters. Virtual catalogs, booking applications, and interactive websites furnish students and their families with comprehensive itineraries, pricing details, and reviews, streamlining the decision-making process. Social media is also crucial in enhancing visibility, especially among younger travelers who are eager to explore distinctive learning opportunities internationally. Furthermore, these digital platforms empower providers to target specific audiences, such as language learners, researchers, or professional groups, customizing content to fulfill their needs. The integration of e-learning components with physical excursions accentuates value, creating hybrid models that expand learning beyond travel. This technological advancement is rendering educational tourism more accessible, transparent, and engaging, ultimately widening participation in Vietnam’s expanding educational tourism landscape.

Eco-Friendly and Sustainable Learning Experiences

Sustainability is becoming a fundamental aspect of Vietnam’s educational tourism initiatives. Trip designs are increasingly incorporating eco-friendly measures, including community-based tourism, conservation efforts, and activities focused on cultural preservation. Students are inspired to participate in hands-on initiatives such as reforestation, wildlife protection, or renewable energy workshops, blending environmental education with practical learning. This transition underscores the rising consciousness among young learners and educational institutions regarding responsible travel. International schools and universities are also keen on destinations that align with sustainability objectives, heightening interest in Vietnam’s eco-tourism offerings. Moreover, linking these experiences with the United Nations’ sustainable development goals bestows global significance upon them, attracting both local and international participants. The increasing emphasis on environmentally friendly learning experiences is anticipated to greatly enhance Vietnam educational tourism market growth by appealing to eco-conscious travelers and educational entities.

Collaborative Programs Between Academia and Tourism Operators

The Vietnam educational tourism market is witnessing a growing trend of collaboration among essential stakeholders to develop customized academic and cultural exchange programs. Educational institutions are joining forces with tourism operators to create packages that fuse classroom instruction with field trips, research opportunities, and cultural immersion. Such collaborations ensure that programs fulfill academic standards while providing experiential learning that goes beyond traditional textbooks. Tourism providers gain credibility and access to broader student demographics by aligning with educational institutions. These partnerships also pave the way for a diverse range of offerings, including specialized modules covering science, history, arts, and vocational training. Additionally, collaborations stimulate innovation, allowing universities to co-create curricula that weave local culture, heritage, and sustainable practices into the tourism experience. This synergy not only improves educational outcomes but also enhances Vietnam’s appeal as a destination for knowledge-based travel, promoting long-term growth within the industry.

Vietnam Educational Tourism Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on age group, education, and occupation.

Age Group Insights:

• Less Than 15 Years
• 16-25 Years
• 26-40 Years
• 41-55 Years

A detailed breakup and analysis of the market based on the age group have also been provided in the report. This includes less than 15 years, 16-25 years, 26-40 years, and 41-55 years.

Education Insights:

• Primary
• Secondary
• College
• Post-Graduation

The report has provided a detailed breakup and analysis of the market based on the education. This includes primary, secondary, college, and post-graduation.

Occupation Insights:

• Students
• Teachers
• Government Officials
• Corporation Managers
• Enterprise Owners
• Workers
• Others

A detailed breakup and analysis of the market based on the occupation have also been provided in the report. This includes students, teachers, government officials, corporation managers, enterprise owners, workers, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Educational Tourism Market News:

• In June 2025, Vietnam and Singapore announced their plans to exchange 1,000 skilled workers annually under the Innovation Talent Exchange program, starting with 300 in the first year. This initiative aims to facilitate short-term employment in innovation fields.
• In March 2025, the United States and Vietnam launched the International Academic Partnership Program, marking 30 years of diplomatic relations. A delegation of over 40 leaders from 21 US universities will visit Vietnam to enhance educational collaboration, focusing on partnerships, student exchanges, and economic opportunities in various academic fields.

Vietnam Educational Tourism Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam educational tourism market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam educational tourism market on the basis of age group?
• What is the breakup of the Vietnam educational tourism market on the basis of education?
• What is the breakup of the Vietnam educational tourism market on the basis of occupation?
• What is the breakup of the Vietnam educational tourism market on the basis of region?
• What are the various stages in the value chain of the Vietnam educational tourism market? 
• What are the key driving factors and challenges in the Vietnam educational tourism market?
• What is the structure of the Vietnam educational tourism market and who are the key players?
• What is the degree of competition in the Vietnam educational tourism market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam educational tourism market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam educational tourism market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam educational tourism industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.