Vietnam Enterprise Artificial Intelligence Market

Vietnam Enterprise Artificial Intelligence Market Overview:

The Vietnam enterprise artificial intelligence market size reached USD 122.00 Million in 2024. The market is projected to reach USD 1,514.95 Million by 2033, exhibiting a growth rate (CAGR) of 32.30% during 2025-2033. The enterprise artificial intelligence (AI) market is growing owing to rapid digital transformation, government support, and the rising demand for personalized marketing. Businesses are adopting AI to improve efficiency, automate tasks, and enhance decision-making. Government initiatives and customized marketing solutions further drive AI adoption, contributing to the Vietnam enterprise artificial intelligence market share.

Vietnam Enterprise Artificial Intelligence Market Trends:

Rapid Digital Transformation Across Industries

As companies in Vietnam increasingly adopt digital solutions to enhance operational efficiency and simplify their processes, artificial intelligence (AI) technologies are becoming more crucial in reaching these goals. Through the use of AI, businesses can automate tedious tasks, handle and evaluate extensive data sets, and enhance decision-making procedures, which are crucial for remaining competitive in the rapidly evolving market. Additionally, AI technologies are empowering companies to provide more tailored user interactions, driving product innovation, and improving operational efficiency, all of which lead to a more robust market position. The increasing acknowledgment of AI as a key asset for fostering business innovation and generating lasting value is encouraging companies in diverse industries to greatly elevate their investments in AI-powered solutions. This trend is reinforced by the focus of the governing body on building a strong digital economy and improving the country's technological infrastructure. As a result, AI is poised to become an integral component of Vietnam's business ecosystem, propelling the market growth and advancing the country’s digital transformation efforts.

Government Support and Policy Frameworks

Government efforts focused on improving Vietnam’s digital economy, along with extensive policy structures intended to support the incorporation of AI in different sectors, are bolstering the Vietnam enterprise artificial intelligence market growth. The government employs key strategies like providing incentives to promote technology adoption, creating public-private partnerships (PPP), and foster collaborations between local businesses and global AI specialists. These efforts target not only enhancing the local technology environment but also promoting the smooth incorporation of AI into business practices. National strategies highlight the essential function of AI in boosting economic outcomes, upgrading government services, and revitalizing infrastructure. Additionally, the emphasis on advancing smart city initiatives and enhancing digital public services demonstrates a wider dedication to fostering a more AI-supportive atmosphere. This proactive governmental backing is vital in encouraging companies from various sectors to integrate AI technologies into their processes, thus fostering digital transformation. Through these initiatives, the government is accelerating AI integration, establishing a supportive environment for companies to utilize AI technologies, and ultimately enhancing productivity, innovation, and international competitiveness.

Increasing Need for Customized Marketing Strategies

With user preferences becoming more diverse and fragmented, companies are pursuing sophisticated AI solutions capable of analyzing large volumes of individual data to provide personalized marketing content and experiences. AI technologies like generative AI, machine learning (ML), and data analytics allow businesses to automate the production of tailored advertisements, enhancing client engagement and boosting conversion rates. These AI-powered tools not only improve the relevance of marketing strategies but also boost campaign effectiveness by providing the correct message to the appropriate audience at the perfect moment. As companies seek to remain competitive in a rapidly changing digital environment, the need for AI-driven marketing solutions that enhance personalization and efficiency is leading to an increase in AI adoption among enterprises in Vietnam. In 2025, Appier launched its Generative AI-powered platform, AdCreative.ai, in Vietnam to help brands accelerate creative production and scale personalized marketing. The platform aims to enhance campaign performance by automating content creation. Appier's solution integrates with its broader AI suite to optimize the entire marketing journey.

Vietnam Enterprise Artificial Intelligence Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on component, deployment mode, technology, organization size, and industry vertical.

Component Insights:

• Solution
• Services

The report has provided a detailed breakup and analysis of the market based on component. This includes solution and services.

Deployment Mode Insights:

• Cloud
• On-premises

A detailed breakup and analysis of the market based on deployment mode have also been provided in the report. This includes cloud and on-premises.

Technology Insights:

• Natural Language Processing (NLP)
• Machine Learning
• Computer Vision
• Speech Recognition
• Others

The report has provided a detailed breakup and analysis of the market based on technology. This includes natural language processing (NLP), machine learning, computer vision, speech recognition, and others.

Organization Size Insights:

• Large Enterprises
• Small and Medium-sized Enterprises

A detailed breakup and analysis of the market based on organization size have also been provided in the report. This includes large enterprises and small and medium-sized enterprises.

Industry Vertical Insights:

• BFSI
• Media and Advertising
• IT and Telecom
• Retail
• Healthcare
• Automotive and Transportation
• Others

The report has provided a detailed breakup and analysis of the market based on industry vertical. This includes BFSI, media and advertising, IT and telecom, retail, healthcare, automotive and transportation, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Enterprise Artificial Intelligence Market News:

• June 2025: The FastTrack AI Accelerator, launched on June 24, in Ho Chi Minh City, aims to accelerate enterprise AI adoption in Southeast Asia. The program, powered by GenAI Fund and accelerated by the NVIDIA Inception Program, connects AI startups with enterprises, offering PoCs and strategic partnerships from Day 1. The event includes reverse pitches, panel discussions, and networking opportunities to foster collaboration between startups and enterprises.
• May 2025: Viettel and South Korea's KT Corp. signed a $95 million deal to advance AI infrastructure in Vietnam, focusing on AI data centers, GPU farms, and AI products for both consumer and enterprise sectors. The collaboration includes creating Vietnamese-language virtual assistants, anti-fraud tools, and a national AI model. It also aims to establish a global AI hub in Hanoi to support Viettel's national AI strategy.

Vietnam Enterprise Artificial Intelligence Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam enterprise artificial intelligence market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam enterprise artificial intelligence market on the basis of component?
• What is the breakup of the Vietnam enterprise artificial intelligence market on the basis of deployment mode?
• What is the breakup of the Vietnam enterprise artificial intelligence market on the basis of technology?
• What is the breakup of the Vietnam enterprise artificial intelligence market on the basis of organization size?
• What is the breakup of the Vietnam enterprise artificial intelligence market on the basis of industry vertical?
• What is the breakup of the Vietnam enterprise artificial intelligence market on the basis of region?
• What are the various stages in the value chain of the Vietnam enterprise artificial intelligence market?
• What are the key driving factors and challenges in the Vietnam enterprise artificial intelligence market?
• What is the structure of the Vietnam enterprise artificial intelligence market and who are the key players?
• What is the degree of competition in the Vietnam enterprise artificial intelligence market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam enterprise artificial intelligence market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam enterprise artificial intelligence market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam enterprise artificial intelligence industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.