Vietnam Event Management Software Market Size, Share, Trends and Forecast by Component, Deployment Type, Organization Size, End User, and Region, 2026-2034

Vietnam Event Management Software Market Overview:

The Vietnam event management software market size reached USD 28.57 Million in 2025. The market is projected to reach USD 55.88 Million by 2034, exhibiting a growth rate (CAGR) of 7.74% during 2026-2034. The market is driven by government-led digital transformation initiatives and policy support that are accelerating technology adoption across enterprises. Additionally, the rapid migration to cloud-based solutions and Software-as-a-Service (SaaS) platforms is enabling organizations to enhance operational efficiency and scalability. Furthermore, the robust growth of Vietnam's MICE tourism sector and increasing corporate event activities are expanding the Vietnam event management software market share.

Vietnam Event Management Software Market Trends:

Government-Led Digital Transformation Driving Enterprise Technology Adoption

The Vietnamese government has established digital transformation as a national priority, creating a highly conducive environment for event management software adoption across the public and private sectors. Through comprehensive initiatives such as the National Digital Transformation Program and the formation of the Vietnam National Committee on Digital Transformation, the government has set ambitious targets for digital economy expansion and technology deployment. These policy frameworks are encouraging enterprises to modernize their operations, streamline workflows, and adopt advanced digital solutions for event planning, registration, and management activities. In 2025, the Vietnam National Committee on Digital Transformation identified four strategic pillars for the country's digital economy development, comprising the IT industry, industrial digitization, digital administration, and digital data infrastructure. The government projects Vietnam's digital economy to reach approximately USD 45 Billion by 2025, with further expansion expected between USD 90 Billion to USD 200 billion by 2030. This robust government commitment to digitalization is compelling organizations across sectors, including corporate, government, education, and third-party event planning, to invest in sophisticated event management platforms that align with national digital transformation objectives.

Accelerated Cloud Computing and SaaS Platform Migration

Vietnamese enterprises are experiencing a significant shift toward cloud-based event management solutions, driven by compelling benefits including cost optimization, enhanced scalability, remote accessibility, and simplified IT infrastructure management. Organizations ranging from startups to established corporations are recognizing that cloud-enabled Software-as-a-Service platforms eliminate the need for substantial upfront capital investments in on-premises hardware and software, while providing automatic updates, robust security features, and seamless integration capabilities with existing enterprise systems. The growing preference for cloud deployment is particularly pronounced among small and medium enterprises that seek to compete effectively without maintaining complex IT infrastructure. This trend is further reinforced by improved internet connectivity nationwide and increasing confidence in cloud security protocols. In November 2023, the government of Vietnam promulgated Law No. 24/2023/QH15, which updated and replaced the 2009 Telecommunications Law with a broader scope encompassing cloud computing services and data centers as regulated critical infrastructure. Key provisions specifically addressing cloud computing came into effect on January 1, 2025, signaling official recognition of cloud services as essential components of Vietnam's digital economy. This regulatory development is providing clarity and confidence for enterprises considering cloud adoption, while simultaneously encouraging both domestic and international cloud service providers to expand their offerings in the Vietnamese market. The convergence of regulatory support, technological advancement, and business demand is accelerating the Vietnam event management software market growth through increased adoption of cloud-based event management platforms.

Expansion of MICE Tourism and Corporate Event Activities

Vietnam's MICE sector is experiencing substantial growth as the country strategically positions itself as a premier destination for international and domestic business events, conferences, exhibitions, and corporate gatherings. The combination of competitive pricing, improved infrastructure, rich cultural heritage, and strategic geographic location is attracting event organizers from across the Asia-Pacific region and beyond. Major cities, including Hanoi, Ho Chi Minh City, and Da Nang, are investing heavily in world-class convention centers, hotel facilities, and transportation networks specifically designed to accommodate large-scale events. Tourism authorities and industry associations are actively promoting Vietnam's MICE capabilities through targeted marketing campaigns, participation in international trade shows, and strategic partnerships with global event management companies. Corporate sectors, including technology, manufacturing, finance, and healthcare, are increasingly hosting conferences, product launches, training seminars, and team-building activities that require sophisticated event management software to handle complex logistics, attendee registration, venue coordination, and post-event analytics. In July 2025, Vietnam announced the Vietnam MICE EXPO 2025, scheduled for September 26 at the National Convention Centre in Hanoi under the theme "Heritage & Technology in the New Era." The expo is expected to attract more than 800 domestic and international enterprises and over 1,500 delegates, featuring thematic seminars on heritage and technology integration, business-to-business networking sessions, and a dedicated Tech Zone showcasing tailored digital solutions for the MICE sector. This growing emphasis on professional event management and technology integration is generating sustained demand for comprehensive event management software platforms that enable seamless coordination, enhanced attendee experiences, and measurable return on investment for event organizers across Vietnam.

Vietnam Event Management Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on component, deployment type, organization size, and end user.

Component Insights:

• Software
  • Venue Management Software
  • Ticketing Software
  • Event Registration Software
  • Event Marketing Software
  • Event Planning Software
  • Others
• Services
  • Professional Services
  • Managed Services

The report has provided a detailed breakup and analysis of the market based on the component. This includes software (venue management software, ticketing software, event registration software, event marketing software, event planning software, and others) and services (professional services and managed services).

Deployment Type Insights:

• On-premises
• Cloud

A detailed breakup and analysis of the market based on the deployment type have also been provided in the report. This includes on-premises and cloud.

Organization Size Insights:

• Large Enterprises
• Small and Medium Enterprises

The report has provided a detailed breakup and analysis of the market based on the organization size. This includes large enterprises and small and medium enterprises.

End User Insights:

• Corporate
• Government
• Third-party Planner
• Education
• Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes corporate, government, third-party planner, education, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Event Management Software Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam event management software market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam event management software market on the basis of component?
• What is the breakup of the Vietnam event management software market on the basis of deployment type?
• What is the breakup of the Vietnam event management software market on the basis of organization size?
• What is the breakup of the Vietnam event management software market on the basis of end user?
• What is the breakup of the Vietnam event management software market on the basis of region?
• What are the various stages in the value chain of the Vietnam event management software market?
• What are the key driving factors and challenges in the Vietnam event management software market?
• What is the structure of the Vietnam event management software market and who are the key players?
• What is the degree of competition in the Vietnam event management software market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam event management software market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam event management software market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam event management software industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.