Vietnam Fashion Influencer Marketing Market

Vietnam Fashion Influencer Marketing Market Overview:

The Vietnam fashion influencer marketing market size reached USD 27.20 Million in 2024. The market is projected to reach USD 385.56 Million by 2033, exhibiting a growth rate (CAGR) of 34.26% during 2025-2033. The market is driven by the rapid adoption of social media platforms, increasing user engagement with digital content, rising brand investments in influencer partnerships, and the growing preferences for authentic and personalized marketing approaches. Besides this, the integration of artificial intelligence (AI) is fueling the Vietnam fashion influencer marketing market share.

Vietnam Fashion Influencer Marketing Market Trends:

Rising Digital Penetration and Social Media Usage

The rapid expansion of internet access and smartphone adoption in Vietnam is significantly fueling the growth of the market. As per the DataReportal, in January 2024, Vietnam had 78.44 Million individuals using the internet. With millions of young people actively engaging on social media platforms, influencers are becoming powerful opinion leaders, shaping fashion trends. Vietnamese youth increasingly rely on influencer recommendations for style inspiration and product choices, as these figures bring relatability and authenticity compared to traditional advertising. Social media algorithms also amplify influencer content, enabling wider reach and higher engagement. As fashion brands are aiming to connect with digitally savvy individuals, they are allocating greater budgets to influencer collaborations, using them to boost brand visibility, build trust, and drive conversions. This trend is solidifying influencers as vital marketing assets in the industry.

Increasing AI utilization

AI is reshaping Vietnam’s fashion influencer marketing landscape by making campaigns smarter, more targeted, and more efficient. A report from MMA and Decision Lab indicated that 89% of Vietnamese companies integrated AI into their marketing tactics, with 78% reaching medium to high integration levels. AI-based analytics tools help brands identify the right influencers by evaluating follower authenticity, engagement rates, and audience demographics, reducing the risks of ineffective collaborations. Predictive insights enable marketers to understand consumer behavior, track fashion trends, and design influencer campaigns that resonate with specific segments. AI also enhances content creation through tools that assist with video editing, virtual try-ons, and personalized styling recommendations, making influencer content more engaging and relevant. On digital platforms, AI-driven recommendation algorithms amplify influencer posts, ensuring they reach audiences most likely to engage and convert. This integration of AI is boosting transparency, efficiency, and impact in the market.

Growing E-commerce and Online Shopping Culture

The thriving e-commerce industry is impelling the Vietnam fashion influencer marketing market growth. As per the IMARC Group, the Vietnam e-commerce market size reached USD 24.9 Billion in 2024. Online shopping festivals, live-streaming sessions, and social commerce platforms are transforming how people interact with brands. Influencers play a pivotal role in driving online fashion sales by promoting products through styled shoots, unboxing videos, live demos, and discount codes. Their personalized recommendations help reduce user hesitation in online purchases, bridging the gap between digital browsing and buying decisions. As e-commerce platforms are integrating influencer-driven campaigns, fashion brands are gaining direct access to targeted buyers. This synergy between influencers and e-commerce is particularly effective in Vietnam’s fast-growing online retail environment, where people value convenience, discounts, and interactive shopping experiences, further leading to influencer collaborations.

Vietnam Fashion Influencer Marketing Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on influencer type and fashion type.

Influencer Type Insights:

• Megainfluencers
• Macroinfluencers
• Microinfluencers
• Nanoinfluencers

A detailed breakup and analysis of the market based on influencer type have also been provided in the report. This includes megainfluencers, macroinfluencers, microinfluencers, and nanoinfluencers.

Fashion Type Insights:

• Beauty and Cosmetics
• Apparels
• Jewelry and Accessories

The report has provided a detailed breakup and analysis of the market by fashion type. This includes beauty and cosmetics, apparels, and jewelry and accessories.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Fashion Influencer Marketing Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam fashion influencer marketing market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam fashion influencer marketing market on the basis of influencer type?
• What is the breakup of the Vietnam fashion influencer marketing market on the basis of fashion type?
• What is the breakup of the Vietnam fashion influencer marketing market on the basis of region?
• What are the various stages in the value chain of the Vietnam fashion influencer marketing market?
• What are the key driving factors and challenges in the Vietnam fashion influencer marketing market?
• What is the structure of the Vietnam fashion influencer marketing market and who are the key players?
• What is the degree of competition in the Vietnam fashion influencer marketing market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam fashion influencer marketing market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam fashion influencer marketing market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam fashion influencer marketing industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.