Vietnam Fast Food Market Report by Product Type (Pizza/Pasta, Burger/Sandwich, Chicken, Asian/Latin American Food, Seafood, and Others), End User (Food-Service Restaurants, Quick Service Restaurants, Caterings, and Others), and Region 2024-2032

Vietnam Fast Food Market Report by Product Type (Pizza/Pasta, Burger/Sandwich, Chicken, Asian/Latin American Food, Seafood, and Others), End User (Food-Service Restaurants, Quick Service Restaurants, Caterings, and Others), and Region 2024-2032

Report Format: PDF+Excel | Report ID: SR112024A19311
Buy Now

Market Overview:

Vietnam fast food market size is projected to exhibit a growth rate (CAGR) of 5.65% during 2024-2032. The increasing integration of technology, including mobile apps for ordering, online delivery services, and self-service kiosks, which has enhanced the customer experience and convenience of fast food, is driving the market.

Report Attribute
 Key Statistics                   
Base Year
Forecast Years
Historical Years
Market Growth Rate (2024-2032) 5.65%

Fast food, characterized by its quick service and readily available meals, has become a pervasive element of contemporary society. It offers convenience and affordability, catering to the fast-paced lifestyle of many individuals. The menus typically feature items such as burgers, fries, fried chicken, and pizza, which are processed and high in calories, saturated fats, salt, and sugars. The fast food industry has shown exponential growth over the years, driven by aggressive marketing strategies and the expansion of outlets. Children and teenagers are particularly susceptible to the allure of fast food, drawn by the appealing advertisements, toys, and the addictive taste of the food. Additionally, fast food has evolved to offer healthier alternatives and more transparent ingredient information, addressing some of the concerns raised by health-conscious consumers. In conclusion, fast food remains a popular choice for its accessibility and taste, but it's essential to consume it in moderation and make informed choices to maintain a healthy lifestyle.

Vietnam Fast Food Market Trends:

The fast food market in Vietnam is driven by several key factors. Firstly, changing lifestyles and busy schedules have led to an increased demand for convenient and quick meal options. As people find themselves with less time to prepare homemade meals, they turn to fast food restaurants as a convenient solution. Moreover, the rising urbanization and a growing regional middle class have led to an expansion of the fast food market. With more people living in urban areas and having disposable income, the accessibility and affordability of fast food options make them an attractive choice. Furthermore, the spread of multinational fast food chains in various regions has introduced a wide variety of cuisines to different cultures, creating a sense of familiarity and comfort. Additionally, marketing and advertising efforts by these fast food giants have effectively shaped consumer preferences and cravings, further boosting demand. Besides this, the inflating demand for healthier menu options and transparency in ingredients, which offer more nutritious choices to health-conscious consumers, is expected to drive the fast food market in Vietnam during the forecast period.

Vietnam Fast Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product type and end user.

Product Type Insights:

  • Pizza/Pasta
  • Burger/Sandwich
  • Chicken
  • Asian/Latin American Food
  • Seafood
  • Others

The report has provided a detailed breakup and analysis of the market based on the product type. This includes pizza/pasta, burger/sandwich, chicken, asian/latin american food, seafood, and others.

End User Insights:

  • Food-Service Restaurants
  • Quick Service Restaurants
  • Caterings
  • Others

A detailed breakup and analysis of the market based on the end user have also been provided in the report. This includes food-service restaurants, quick service restaurants, caterings, and others.

Regional Insights:

  • Northern Vietnam
  • Central Vietnam
  • Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Fast Food Market Report Coverage:

Report Features Details
Base Year of the Analysis 2023
Historical Period 2018-2023
Forecast Period 2024-2032
Units US$ Million
Scope of the Report Exploration of Historical and Forecast Trends, Industry Catalysts and Challenges, Segment-Wise Historical and Predictive Market Assessment: 
  • Product Type
  • End User
  • Region 
Product Types Covered Pizza/Pasta, Burger/Sandwich, Chicken, Asian/Latin American Food, Seafood, Others
End Users Covered Food-Service Restaurants, Quick Service Restaurants, Caterings, Others
Regions Covered Northern Vietnam, Central Vietnam, Southern Vietnam
Customization Scope 10% Free Customization
Report Price and Purchase Option Single User License: US$ 3699
Five User License: US$ 4699
Corporate License: US$ 5699
Post-Sale Analyst Support 10-12 Weeks
Delivery Format PDF and Excel through Email (We can also provide the editable version of the report in PPT/Word format on special request)

Key Questions Answered in This Report:

  • How has the Vietnam fast food market performed so far and how will it perform in the coming years?
  • What has been the impact of COVID-19 on the Vietnam fast food market?
  • What is the breakup of the Vietnam fast food market on the basis of product type?
  • What is the breakup of the Vietnam fast food market on the basis of end user?
  • What are the various stages in the value chain of the Vietnam fast food market? 
  • What are the key driving factors and challenges in the Vietnam fast food?
  • What is the structure of the Vietnam fast food market and who are the key players?
  • What is the degree of competition in the Vietnam fast food market?

Key Benefits for Stakeholders:

  • IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam fast food market from 2018-2032.
  • The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam fast food market.
  • Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam fast food industry and its attractiveness.
  • Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.

Need more help?

  • Speak to our experienced analysts for insights on the current market scenarios.
  • Include additional segments and countries to customize the report as per your requirement.
  • Gain an unparalleled competitive advantage in your domain by understanding how to utilize the report and positively impacting your operations and revenue.
  • For further assistance, please connect with our analysts.
Vietnam Fast Food Market Report by Product Type (Pizza/Pasta, Burger/Sandwich, Chicken, Asian/Latin American Food, Seafood, and Others), End User (Food-Service Restaurants, Quick Service Restaurants, Caterings, and Others), and Region 2024-2032
Purchase options

Benefits of Customization

Personalize this research

Triangulate with your data

Get data as per your format and definition

Gain a deeper dive into a specific application, geography, customer, or competitor

Any level of personalization

Get in Touch With Us

Phone: +1-631-791-1145


Phone: +91-120-433-0800


Phone: +44-753-713-2163


Client Testimonials

Aktive Services

IMARC made the whole process easy. Everyone I spoke with via email was polite, easy to deal with, kept their promises regarding delivery timelines and were solutions focused. From my first contact, I was grateful for the professionalism shown by the whole IMARC team. I recommend IMARC to all that need timely, affordable information and advice. My experience with IMARC was excellent and I can not fault it.

Read More
Greenfish S.A.

The IMARC team was very reactive and flexible with regard to our requests. A very good overall experience. We are happy with the work that IMARC has provided, very complete and detailed. It has contributed to our business needs and provided the market visibility that we required

Read More
Colruyt Group

We were very happy with the collaboration between IMARC and Colruyt. Not only were your prices competitive, IMARC was also pretty fast in understanding the scope and our needs for this project. Even though it was not an easy task, performing a market research during the COVID-19 pandemic, you were able to get us the necessary information we needed. The IMARC team was very easy to work with and they showed us that it would go the extra mile if we needed anything extra

Read More

Last project executed by your team was as per our expectations. We also would like to associate for more assignments this year. Kudos to your team.

Read More
Zee Media Corp. Ltd.

We would be happy to reach out to IMARC again, if we need Market Research/Consulting/Consumer Research or any associated service. Overall experience was good, and the data points were quite helpful.

Read More
Arabian Plastic Manufacturing Company Ltd.

The figures of market study were very close to our assumed figures. The presentation of the study was neat and easy to analyse. The requested details of the study were fulfilled. My overall experience with the IMARC Team was satisfactory.

Read More
Sumitomo Corporation

The overall cost of the services were within our expectations. I was happy to have good communications in a timely manner. It was a great and quick way to have the information I needed.

Read More
Hameln Rds

My questions and concerns were answered in a satisfied way. The costs of the services were within our expectations. My overall experience with the IMARC Team was very good.

Read More
Quality Consultants BV

I agree the report was timely delivered, meeting the key objectives of the engagement. We had some discussion on the contents, adjustments were made fast and accurate. The response time was minimum in each case. Very good. You have a satisfied customer.

Read More
TATA Advanced Systems Limited

We would be happy to reach out to IMARC for more market reports in the future. The response from the account sales manager was very good. I appreciate the timely follow ups and post purchase support from the team. My overall experience with IMARC was good.

Read More

IMARC was a good solution for the data points that we really needed and couldn't find elsewhere. The team was easy to work, quick to respond, and flexible to our customization requests.

Read More