Vietnam Flavoured Milk Market Size, Share, Trends and Forecast by Sales Channel and Region, 2026-2034

Vietnam Flavoured Milk Market Overview:

The Vietnam flavoured milk market size reached USD 254.40 Million in 2025. The market is projected to reach USD 410.91 Million by 2034, exhibiting a growth rate (CAGR) of 5.47% during 2026-2034. The market is driven by rising health and wellness consciousness among consumers, particularly regarding children's nutrition and fortified dairy products. Government initiatives through school milk programs and policy support for the dairy industry are substantially expanding market access and consumption patterns. Rapid expansion of e-commerce platforms and modern retail channels is also enhancing product accessibility and driving the Vietnam flavoured milk market share.

Vietnam Flavoured Milk Market Trends:

Rising Health and Wellness Consciousness Driving Fortified Products

Vietnamese consumers are increasingly prioritizing health and nutrition, particularly concerning children's physical and cognitive development. Dairy products enhanced with vitamins, minerals, and functional additives that promote immunity, bone health, and general growth are in high demand among urban families. This health-conscious mindset has been amplified by improved access to nutritional information through digital platforms and healthcare education initiatives. Parents are incorporating fortified flavoured milk into daily routines as a convenient way to ensure adequate nutrient intake for growing children while addressing concerns about hidden hunger and micronutrient deficiencies. The elderly population also represents a growing demographic demanding fortified dairy products that promote bone density and immune function. In March 2025, FrieslandCampina Vietnam launched a fortified milk product under its Dutch Lady brand specifically designed to combat child malnutrition and hidden hunger. Unveiled at major events in Ho Chi Minh City and Hanoi, the product features enhanced nutrients including added vitamin C and other essential micronutrients. Similarly, in May 2024, International Dairy Products JSC introduced an innovative dairy beverage containing jelly pieces under its KUN brand, packaged in advanced SIG XSlimBloc cartons, combining nutritional value with appealing textures to encourage consumption among children.

Government Support Through School Milk Programs and Policy Initiatives

The Vietnamese government has implemented comprehensive policy measures to promote dairy consumption and support industry development, with school milk programs serving as a cornerstone of these initiatives. Since receiving official government endorsement in 2016, the School Milk Program has expanded nationwide to reach millions of children across kindergartens and primary schools in urban and rural areas. The program operates through strategic partnerships between government authorities, educational institutions, and dairy manufacturers to provide regular milk consumption for students. In 2025, major dairy producer Vinamilk secured a substantial contract valued at over VND 3,828 billion to supply milk products for Hanoi's School Milk Program, demonstrating the scale and financial commitment of government-backed nutrition initiatives. Beyond Hanoi, the program has been successfully implemented across numerous provinces including Ho Chi Minh City, Da Nang, Tra Vinh, Vinh Long, and Kon Tum. The government's active promotion of dairy consumption through these programs creates stable demand, particularly for flavoured milk products that appeal to children's taste preferences while meeting nutritional requirements. Additionally, broader government initiatives aimed at supporting domestic dairy industry development through infrastructure investment, tax incentives, and regulatory support further bolster market growth and enhance the Vietnam flavoured milk market growth.

E-commerce and Modern Retail Channel Expansion

Vietnam's retail landscape is undergoing rapid transformation, with e-commerce platforms and modern retail formats revolutionizing product distribution and consumer access to dairy products. The proliferation of digital shopping platforms has fundamentally changed purchasing behaviors, particularly among urban consumers who value convenience and variety. According to the Vietnam E-commerce Association, the consumer packaged goods sector, which includes dairy products, recorded a remarkable 25 percent year-on-year growth in online transactions during 2024. This digital surge is supported by enhanced logistics infrastructure, increased internet penetration reaching 70 percent in urban areas, and widespread smartphone adoption. Major platforms including Shopee, TikTok Shop, and Lazada have become essential distribution channels, enabling dairy brands to reach consumers nationwide while bypassing traditional retail limitations. These platforms offer smaller and emerging brands cost-effective market entry opportunities, allowing them to establish presence and build customer relationships without extensive physical retail investments. Supermarkets, hypermarkets, and convenience stores are examples of contemporary retail formats that are still growing throughout cities. They offer structured shopping experiences with dependable cold chain management, which is essential for the quality of dairy products. This dual expansion of both e-commerce and physical modern retail creates multiple touchpoints for consumer engagement, increases product visibility, and provides convenience that drives purchase frequency for flavoured milk products among busy urban families and health-conscious consumers.

Vietnam Flavoured Milk Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on sales channel.

Sales Channel Insights:

• Retail
• Institutional

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes retail and institutional.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Flavoured Milk Market News:

• March 2025: Dutch Lady, operating under FrieslandCampina Vietnam, launched a new fortified milk product targeting child malnutrition and hidden hunger. The product was unveiled at launch events in Ho Chi Minh City and Hanoi, featuring enhanced nutritional content including added vitamin C and other essential micronutrients designed to address nutritional deficiencies in Vietnamese children.
• May 2024: International Dairy Products JSC (IDP) announced the launch of an innovative dairy product containing jelly pieces, packaged in SIG XSlimBloc carton packs under its established KUN brand. This ready-to-drink milk product is specifically designed for children, combining nutritional benefits with appealing textures and flavors to enhance consumption rates among the target demographic.

Vietnam Flavoured Milk Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam flavoured milk market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam flavoured milk market on the basis of sales channel?
• What is the breakup of the Vietnam flavoured milk market on the basis of region?
• What are the various stages in the value chain of the Vietnam flavoured milk market?
• What are the key driving factors and challenges in the Vietnam flavoured milk market?
• What is the structure of the Vietnam flavoured milk market and who are the key players?
• What is the degree of competition in the Vietnam flavoured milk market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam flavoured milk market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam flavoured milk market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam flavoured milk industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.