Vietnam Footwear Industry Analysis and Research Report

Vietnam Footwear Market Overview:

Vietnam footwear market size reached USD 1,007.6 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,544.5 Million by 2033, exhibiting a growth rate (CAGR) of 4.86% during 2025-2033. Increasing the number of electronic retailing channels that provide customers with a diverse and convenient shopping experience is fueling market expansion throughout the country. Vietnam is estimated to become the world's 11th largest consumer market at 80 Million people by 2030, up by a 34% increment from 2024 and further stimulating the growth of the retail sector and Vietnam footwear market share.

Footwear serves the purpose of offering comfort and safeguarding the feet, encompassing a range of items like shoes, boots, sandals, and slippers. Manufactured from an extensive array of materials like wood, canvas, leather, jute, plastics, and rubber, it ensures protection and support during various activities such as walking. Beyond its functional aspect, footwear industry in Vietnam has evolved into a fashion accessory, allowing individuals to express their personal style. Specific designs cater to diverse activities, be it athletic endeavors like running and hiking or non-athletic tasks like work-related activities. Commercially available in a broad spectrum of shapes, sizes, and colors, footwear can be personalized with text, logos, and prints. Moreover, it possesses the eco-friendly quality of easy decomposition in the environment, making minimal contributions to landfill wastes and avoiding pollution of water bodies.

Vietnam Footwear Market Trends:

Growth of Athleisure and Casual Footwear

The rising popularity of active lifestyles and fashion-forward sportswear is boosting demand for athleisure and casual footwear market in Vietnam. Younger consumers, especially urban ones, are adopting sneakers, slip-ons, and lightweight athletic shoes as everyday footwear, mixing comfort with fashion. This trend is driven by increased involvement in health-related physical activities, including running, cycling, and gym sessions, combined with the proliferation of global sportswear brands using social media advertisement. The multi-purpose nature of athleisure wear, usable in leisure as well as semi-formal occasions, has earned them a choice of working professionals and students. Local players are also redesigning to keep up with global trends, and at competitive prices. With the growing middle class in Vietnam and visibility of global fashion trends, the demand for athleisure footwear is expected to increase gradually. Seasonal launches, celebrity endorsements, and limited-edition collections are further driving sales in Vietnam shoes market.

Digitalization and E-commerce

The high paces of growth of e-commerce and online retail platforms are revolutionizing Vietnamese footwear sales. Buyers find it more convenient to shop online for price comparison, accessing unique designs, and doorstep delivery. Large players like Shopee, Lazada, and Tiki are presenting wide ranges of footwear, with some accompanied by promotions and discounts. Social media sites such as Facebook, Instagram, and TikTok have also become important marketing venues for footwear companies to reach younger, digitally oriented consumers. Digital payment technologies and enhanced logistics have facilitated quicker and more secure online transactions, which are encouraging more people to shop online for footwear. Virtual try-on capabilities, size recommendations using artificial intelligence, and customer ratings are improving the shopping experience. This move to online channels allows both global brands and local producers to access nationwide markets with minimal capital outlay on physical stores, thus expanding market accessibility and competition in Vietnam footwear.

Sustainability and Eco-Friendly Footwear

Rising environmental awareness among Vietnamese consumers is creating demand for sustainable and eco-friendly footwear. Shoppers are increasingly looking for shoes made from recycled materials, organic fabrics, and plant-based alternatives. This trend is being shaped by global sustainability movements and the influence of environmentally conscious brands. Manufacturers in Vietnam are investing in greener production processes, such as water-saving dyeing methods and reduced chemical usage, to meet these expectations. Government policies promoting sustainable manufacturing and the entry of international eco-friendly brands are reinforcing this shift. Consumers, especially in urban centers, view eco-friendly footwear as both a lifestyle choice and a way to support ethical business practices. Companies are also highlighting transparency in sourcing and production to attract socially responsible buyers. As sustainability becomes a competitive differentiator, more Vietnamese footwear producers are expected to integrate environmental considerations into product design, packaging, and marketing strategies to appeal to this growing segment.

Strong Manufacturing Base and Export Focus

Vietnam’s position as one of the world’s leading footwear manufacturing hubs is a major driver for its domestic and export markets. The country benefits from a skilled workforce, competitive labor costs, and established supply chains for raw materials and components, significantly contributing to the Vietnam footwear market size 2024. Global brands such as Nike, Adidas, and Puma have set up large-scale manufacturing operations in Vietnam, attracted by its production efficiency and trade advantages under free trade agreements (FTAs) with markets like the EU and CPTPP member countries. The export focus not only boosts foreign exchange earnings but also enhances the industry’s technological capabilities and quality standards. Domestic brands gain from this ecosystem by adopting advanced manufacturing techniques and accessing high-grade materials. Continuous investment in factory automation and quality control has strengthened Vietnam’s reputation as a reliable footwear exporter, while also supporting the growth of its local market with internationally competitive products at accessible prices.

Technological Advancements in Manufacturing

Advancements in manufacturing technology are reshaping the Vietnam athletic footwear market. Automated cutting machines, 3D printing, and computer-aided design (CAD) tools are enabling manufacturers to produce footwear with greater precision, speed, and customization. These technologies reduce production errors, optimize material usage, and shorten lead times, making operations more cost-efficient. Digital prototyping allows faster product development, enabling brands to respond quickly to market trends. The integration of robotics in assembly lines is improving consistency and output, while innovations in materials science are creating lighter, more durable, and more comfortable footwear. Many factories are also adopting Industry 4.0 solutions, such as IoT-enabled monitoring systems, to streamline workflows and enhance quality control. The adoption of these technologies positions Vietnam competitively in the global supply chain, attracting further investment from international footwear brands and enabling local players to compete in both domestic and export markets with high-quality, trend-responsive products.

Expansion of Distribution Channels

The diversification of distribution channels is expanding market reach for footwear brands in Vietnam. Traditional Vietnamese shoes retail outlets, such as department stores and specialty shops, remain important, but there is rapid growth in modern trade formats, including branded outlets, franchise stores, and multi-brand showrooms. Retail expansion into tier-2 and tier-3 cities is opening new consumer bases, driven by rising incomes and increased fashion awareness. Online marketplaces, direct-to-consumer brand websites, and social commerce platforms are further broadening accessibility. As per Vietnam footwear industry report, collaborations with lifestyle stores, sports clubs, and supermarkets are helping brands target niche segments more effectively. The availability of flexible payment options, seasonal discounts, and loyalty programs is encouraging repeat purchases. Efficient distribution networks supported by strong logistics infrastructure ensure timely delivery to both urban and rural areas. This multi-channel approach enables footwear brands to cater to varied consumer preferences, enhance brand visibility, and strengthen their competitive position in the Vietnamese market.

Vietnam Footwear Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2025-2033. Our report has categorized the market based on product, material, distribution channel, pricing, and end user.

Product Insights:

• Non-Athletic Footwear
• Athletic Footwear

The report has provided a detailed breakup and analysis of the market based on the product. This includes non-athletic footwear and athletic footwear.

Material Insights:

• Rubber
• Leather
• Plastic
• Fabric
• Others

A detailed breakup and analysis of the market based on the material have also been provided in the report. This includes rubber, leather, plastic, fabric, and others.

Distribution Channel Insights:

• Footwear Specialists
• Supermarkets and Hypermarkets
• Departmental Stores
• Clothing Stores
• Online Sales
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes footwear specialists, supermarkets and hypermarkets, departmental stores, clothing stores, online sales, and others.

Pricing Insights:

• Premium
• Mass

A detailed breakup and analysis of the market based on the pricing have also been provided in the report. This includes premium and mass.

End User Insights:

• Men
• Women
• Kids

The report has provided a detailed breakup and analysis of the market based on the end user. This includes men, women, and kids.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• 361º Vietnam
• adidas Vietnam Company Limited
• ALDO Vietnam
• An Viet Song Hong Joint Stock Company (Anta Sports)
• ASICS Vietnam LLC
• Binh Tien Imex Corp Pte.Ltd.
• Converse Vietnam
• Li-Ning
• Mizuno
• Nike Inc.

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Vietnam Footwear Market Recent News:

• January 2025: Vietnam’s leading sneaker brand Biti’s Hunter unveiled a rebrand by M-N Associates, featuring a modern logo, custom typeface, and refreshed packaging. This strengthened its identity, boosted global competitiveness, and enhanced brand appeal in the domestic and international footwear market.
• September 2024: Vietnam’s Ministry of Industry and Trade planned a 2025 launch of a raw materials centre for textile and leather footwear production. This aimed to reduce import dependence, meet trade agreement rules, and enhance the industry’s competitiveness in global footwear exports.
• April 2025: Hoka opened its first store in Vietnam at Ho Chi Minh City’s Saigon Centre, featuring 3D foot-scanning technology. This enhanced consumer experience, expanded premium sports footwear options, and strengthened the brand’s position in Vietnam’s growing athletic footwear market.

Vietnam Footwear Market Report Coverage:

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam footwear market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam footwear market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam footwear industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.