Vietnam Frozen Food Market

Market Overview:

Vietnam frozen food market size is projected to exhibit a growth rate (CAGR) of 7.90% during 2024-2032. The growing improvements in freezing techniques and packaging technologies to enhance the shelf life and quality of food products, rising consumer demand for convenient and time-saving meal solutions, and increasing proliferation of online grocery platforms represent some of the key factors driving the market.

Frozen food refers to food items that have been rapidly frozen and stored at low temperatures to maintain their quality, taste, and nutritional content. It comprises various fruits and vegetables, like potatoes, broccoli, cauliflower, cabbage, carrots, bell peppers, chilies, brinjal, peas, okras, apples, pineapple, bananas, pomegranate, mango, and strawberries, which are often flash-frozen shortly after harvest, preserving their nutrients and flavors. It also consists of meats and seafood, which are commonly portioned and frozen, making it easy to use only the desired amount without thawing the whole package. It includes frozen prepared meals, ready-to-eat or ready-to-cook meals like frozen pizzas, lasagnas, and stir-fry kits, which are popular for their convenience. It is manufactured via a comprehensive freezing process involving the removal of heat from the food, which causes water within the food to turn into ice. It reduces food spoilage and waste, contributing to sustainability and resource conservation. Frozen food is a convenient option for consumers who may not have the time or skills to prepare meals from scratch. It allows consumers to enjoy seasonal produce year-round. It can play a crucial part in ensuring a stable food supply, particularly in times of crisis or disaster. It facilitates quick and easy and easy meal preparation, especially with pre-packaged frozen meals.

Vietnam Frozen Food Market Trends:

At present, the increasing consumer demand for convenient and time-saving meal solutions which does not require elaborate preparations and cooking represents one of the crucial factors impelling the growth of the market in Vietnam. Besides this, the rising variety of frozen food options, including healthier and premium choices, has garnered substantial attention from health-conscious consumers who seek convenient yet nutritious meal options. In addition, the growing improvements in freezing techniques and packaging technologies to enhance the shelf life and quality of frozen food products and reduce food waste are offering a favorable market outlook in the country. Furthermore, the advent of e-commerce and the proliferation of online grocery platforms are making it increasingly convenient for consumers to access a wider array of frozen food products and get them delivered to their doorstep. Apart from this, key market players are adopting sustainable practices, from sourcing ingredients to reducing packaging waste, to align with various evolving consumer preferences. The reduction of food miles and carbon emissions through the localization of frozen food production and distribution is also becoming a significant focus area. Additionally, plant-based and vegetarian frozen food options are gaining prominence due to the rising demand for sustainable and ethical dietary choices, as well as the increasing number of individuals adopting flexitarian or vegan lifestyles.

Vietnam Frozen Food Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on product.

Product Insights:

• Frozen Vegetable Snacks                  
  • French Fries    
  • Bites, Wedges and Smileys    
  • Aloo Tikki       
  • Nuggets         
  • Others
• Frozen Meat Products           
  • Chicken          
  • Fish     
  • Pork    
  • Mutton          
  • Others
• Frozen Vegetables and Fruits            
  • Frozen Vegetables     
    • Green Peas
    • Corn
    • Mixed Vegetables
    • Carrot
    • Cauliflower
    • Others
  • Frozen Fruits  
    • Strawberries
    • Berries (Raspberries, Blueberries and Blackberries)
    • Cherries
    • Others
       

The report has provided a detailed breakup and analysis of the market based on the product. This includes frozen vegetable snacks (french fries, bites, wedges and smileys, aloo tikki, nuggets, and others), frozen meat products (chicken, fish, pork, mutton, and others), and frozen vegetables and fruits [frozen vegetables (green peas, corn, mixed vegetables, carrot, cauliflower, and others), frozen fruits (strawberries, berries (raspberries, blueberries and blackberries), cherries, and others)].

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include: 

• Daiphat Food
• Dalat Natural Food JSC
• Ky Phong Agro Seafood Co. Ltd.
• L&H Food CO. LTD. 
• Minh Huy Foods
• Viet Asia Foods
   

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)  

Vietnam Frozen Food Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam frozen food market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam frozen food market?
• What is the breakup of the Vietnam frozen food market on the basis of product?
• What are the various stages in the value chain of the Vietnam frozen food market? 
• What are the key driving factors and challenges in the Vietnam frozen food?
• What is the structure of the Vietnam frozen food market and who are the key players?
• What is the degree of competition in the Vietnam frozen food market?  

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam frozen food market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam frozen food market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam frozen food industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.