Vietnam Gaming Market

Market Overview:

Vietnam gaming market size is projected to exhibit a growth rate (CAGR) of 9.60% during 2024-2032. The growing advancements in technology to offer immersive and visually stunning experiences, rising prevalence of microtransactions, downloadable content, and loot boxes, and increasing emergence of esports and professional leagues represent some of the key factors driving the market.

Gaming refers to the activity of engaging and playing video games, either on electronic devices like computers, consoles, and mobile devices or through physical games like board games and card games. It involves the interaction of a player or players with a virtual or physical environment to achieve specific objectives or simply for entertainment. It consists of board games like chess, monopoly, and Scrabble, which offer physical gameplay experiences. It also includes video games, which are played on electronic devices and encompass a wide range of genres, from action and adventure to simulation and role-playing games. It encompasses card games, virtual reality (VR), augmented reality (AR) games, and mobile games, which are designed for smartphones and tablets and are often quick and accessible, suitable for on-the-go gaming. It has driven technological innovations, from graphics and processing power to VR and artificial intelligence (AI). It enables global social interaction, connecting people from different cultures and backgrounds. It often requires players to solve complex problems, enhancing cognitive skills, such as critical thinking, spatial awareness, and memory. Gaming serves as a stress-relief outlet, providing a distraction from real-world pressures and promoting relaxation. It can also teach essential lessons in teamwork, sportsmanship, and resilience.

Vietnam Gaming Market Trends:

At present, increasing advancements in technology to create immersive and visually stunning gaming experiences represent one of the vital factors impelling the growth of the market in Vietnam. Besides this, the rising proliferation of high-performance gaming consoles, powerful gaming PCs, and cutting-edge virtual reality (VR) equipment is driving innovation and encouraging developers to create high-quality and captivating video games. In addition, the popularity of mobile gaming among young individuals due to its convenience and accessibility is contributing to the market growth in the country. Apart from this, the growing emergence of esports and professional leagues is creating fresh revenue streams and increasing the overall visibility and legitimacy of gaming as a mainstream entertainment option. The proliferation of game streaming platforms is also increasing the number of gaming celebrities and influencers whose endorsements and content have a substantial impact on the purchasing decisions of their followers. Cross-platform play, which allows gamers to play together regardless of their chosen gaming device, is fostering greater social connectivity within the gaming community. Moreover, the growing emergence of cloud gaming services as a viable alternative to traditional gaming, allowing players to access high-quality games without the need for expensive hardware, is supporting the market growth in the country. Microtransactions, downloadable content, and loot boxes are becoming prevalent in many games, providing developers with ongoing revenue streams while keeping players engaged and invested in their gaming experiences.

Vietnam Gaming Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country level for 2024-2032. Our report has categorized the market based on device type, platform, revenue, type, and age group.

Device Type Insights:

• Consoles
• Mobiles and Tablets
• Computers
   

The report has provided a detailed breakup and analysis of the market based on the device type. This includes consoles, mobiles and tablets, and computers.

Platform Insights:

• Online
• Offline
   

A detailed breakup and analysis of the market based on the platform have also been provided in the report. This includes online, offline.

Revenue Insights:

• In-Game Purchase
• Game Purchase
• Advertising
   

The report has provided a detailed breakup and analysis of the market based on the revenue. This includes in-game purchase, game purchase, and advertising.

Type Insights:

• Adventure/Role Playing Games
• Puzzles
• Social Games
• Strategy
• Simulation
• Others
   

A detailed breakup and analysis of the market based on the type have also been provided in the report. This includes adventure/role playing games, puzzles, social games, strategy, simulation, and others.

Age Group Insights:

• Adult
• Children
   

The report has provided a detailed breakup and analysis of the market based on the age group. This includes adult and children.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam
   

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape in the market. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided. Some of the key players include:

• Falcon Game Studio
• ABI Game Studio
• Zego Studio
• Rocket Studio
• Newwave Solutions

(Please note that this is only a partial list of the key players, and the complete list is provided in the report.)

Vietnam Gaming Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam gaming market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Vietnam gaming market?
• What is the breakup of the Vietnam gaming market on the basis of device type?
• What is the breakup of the Vietnam gaming market on the basis of platform?
• What is the breakup of the Vietnam gaming market on the basis of revenue?
• What is the breakup of the Vietnam gaming market on the basis of type?
• What is the breakup of the Vietnam gaming market on the basis of age group?
• What are the various stages in the value chain of the Vietnam gaming market? 
• What are the key driving factors and challenges in the Vietnam gaming?
• What is the structure of the Vietnam gaming market and who are the key players?
• What is the degree of competition in the Vietnam gaming market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam gaming market from 2018-2032.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam gaming market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam gaming industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.