Vietnam Green Coffee Market Size, Share, Trends and Forecast by Type, Product, Distribution Channel, End User, and Region, 2026-2034

Vietnam Green Coffee Market Overview:

The Vietnam green coffee market size reached USD 158.49 Million in 2025. Looking forward, the market is expected to reach USD 215.19 Million by 2034, exhibiting a growth rate (CAGR) of 3.46% during 2026-2034. The market is fueled by robust international demand for unroasted coffee beans, especially robusta, which flourishes in Vietnam's climate and intensive farming techniques. Growing demand for traceable and sustainably produced beans is also pushing farmers to deliver higher quality and embrace enhanced post-harvest practices. With specialty purchasers looking for distinctive flavor profiles and reliable supply, Vietnam's green coffee exports keep expanding, further fueling the Vietnam green coffee market share.

Vietnam Green Coffee Market Trends:

Growing Global Demand for Vietnamese Robusta

Vietnam's green coffee market is dominated by the production of robusta, and global demand for the coffee variety is spearheading the major market trends. Only about 15% of Vietnam's yearly coffee bean production is consumed domestically, according to VICOFA, while over 85% of it is exported. Vietnam's robusta beans are preferred by overseas buyers due to the strong flavor, increased caffeine content, and affordability, and they are suited for use in instant coffee and espresso mixes. The nation's productive farming methods and favorable weather conditions, particularly in Dak Lak and Gia Lai provinces, permit large-scale output, which makes Vietnam a leading global exporter. Global roasters and trade firms continue to rely on Vietnam for reliable supply, which has prompted longer-term contracts and alliances with domestic producers. Furthermore, there is increasing awareness of the distinct flavor profiles possible from Vietnamese robusta through improved processing, fueling demand from specialty markets. These forces are reinforcing the region’s position as a central figure in the green coffee supply chain, with robusta continuing to be a keystone of the market.

Shift Toward Sustainability and Traceability

One of the most significant new trends influencing the Vietnam green coffee market growth is the emphasis on sustainable cultivation and traceability. As consumers around the world become increasingly sensitive to environmental and ethical origin, buyers overseas are driving demand for more environmentally friendly supply chains and transparency. Vietnamese farmers and cooperatives are meeting the challenge by implementing methods like intercropping, the minimization of chemical use, and water-saving irrigation. Certifications such as Rainforest Alliance and UTZ are increasingly prevalent, particularly among exporters shipping to premium destinations. In addition, the creation of traceability platforms in digital format allows buyers to trace beans from the farm to the port, improving trust and marketability. This is assisting Vietnamese producers in accessing premium-value markets, while also stimulating more regular and quality-oriented production. Locally based training schemes and NGO-initiated programs are assisting small farmers in enhancing post-harvest processing, fermentation, and drying, so that their product meets international standards and enhances the status of Vietnamese green coffee worldwide.

Increasing Arabica and Specialty Grade Interest

While robusta overwhelms Vietnam's green coffee exports, there is increasing movement towards diversification with arabica and specialty-grade beans. High-altitude regions like Lam Dong province provide favorable conditions for arabica cultivation, and farmers increasingly are making the transition to this variety due to rising demand abroad for complex flavor profiles. Specialty coffee buyers like US, European, and East Asian roasters are looking at Vietnamese arabica as a competitive option among traditional sources. These customers tend to seek out unusual fermentation techniques and micro-lot production, which are starting to be used by Vietnamese farmers successfully. Increased domestic specialty coffee growth is also contributing to this, as roasters and cafes locally are seeking to sell Vietnamese-originated beans with complete transparency and craft appeal. With continued advances in processing infrastructure and harvesting methods, Vietnam is increasingly asserting itself in the specialty niche of the green coffee market, contributing to medium- to long-term diversification and value addition.

Vietnam Green Coffee Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on type, product, distribution channel, and end user.

Type Insights:

• Arabica
• Robusta

The report has provided a detailed breakup and analysis of the market based on the type. This includes Arabica and Robusta.

Product Insights:

• Roasted Coffee
• Instant/Soluble Coffee
• Green Coffee Bean Extract

A detailed breakup and analysis of the market based on the product has also been provided in the report. This includes roasted coffee, instant/soluble coffee, and green coffee bean extract.

Distribution Channel Insights:

• Hypermarkets and Supermarkets
• Departmental Stores
• Specialty Stores
• Online
• Others

The report has provided a detailed breakup and analysis of the market based on the distribution channel. This includes hypermarkets and supermarkets, departmental stores, specialty stores, online, and others.

End User Insights:

• Retail
• Coffee Cafes
• Others

A detailed breakup and analysis of the market based on the end user has also been provided in the report. This includes retail, coffee cafes, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Green Coffee Market News:

• In July 2025, the Vietnam Coffee Cocoa Association (VICOFA) along with the Vietnam Food Association (VFA) appealed to the Prime Minister for a value-added tax (VAT) exemption on exported green coffee beans and rice, highlighting the necessity to alleviate financial strain on exporters and improve the competitiveness of Vietnamese goods.

Vietnam Green Coffee Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam green coffee market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam green coffee market on the basis of type?
• What is the breakup of the Vietnam green coffee market on the basis of product?
• What is the breakup of the Vietnam green coffee market on the basis of distribution channel?
• What is the breakup of the Vietnam green coffee market on the basis of end user?
• What is the breakup of the Vietnam green coffee market on the basis of region?
• What are the various stages in the value chain of the Vietnam green coffee market? 
• What are the key driving factors and challenges in the Vietnam green coffee market?
• What is the structure of the Vietnam green coffee market and who are the key players?
• What is the degree of competition in the Vietnam green coffee market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam green coffee market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam green coffee market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam green coffee industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.