Vietnam Green Tea Market

Vietnam Green Tea Market Overview:

The Vietnam green tea market size reached USD 60.40 Million in 2024. Looking forward, the market is expected to reach USD 98.04 Million by 2033, exhibiting a growth rate (CAGR) of 5.53% during 2025-2033. The market is experiencing steady growth, driven by increasing consumer awareness about health benefits, cultural traditions, and rising demand for natural beverages. Expanding domestic consumption, coupled with strong export potential, is strengthening the market’s presence regionally and globally, enhancing competitiveness and sustainability. This growth trajectory highlights the expanding Vietnam green tea market share.

Vietnam Green Tea Market Trends:

Rising Health and Wellness Awareness

The growing health consciousness among Vietnamese consumers is one of the key drivers of the green tea market. As the world becomes more health-conscious about the health benefits of natural beverages, green tea has become a trendy daily drink that aids digestion, promotes metabolism, and decreases the risks of chronic diseases. The surge in obesity, diabetes, and heart-related diseases has also increased the need to find a healthier alternative to sweet drinks. The antioxidant and natural formula of green tea appeals to the emerging popularity of functional food and beverage products. In addition, the global wellness trend has affected the Vietnamese consumers by embracing the use of green tea as a way of living. The tendency is especially high in younger groups that actively want healthier and plant-based choices of drinks.

Strong Cultural and Traditional Consumption

Vietnam’s longstanding tea culture plays a pivotal role in driving the demand for green tea. Drinking tea has been deeply embedded in Vietnamese traditions, symbolizing hospitality, community, and everyday living. Families, social gatherings, and even business interactions frequently involve green tea, ensuring its consistent demand across both urban and rural areas. This strong cultural attachment makes green tea a staple beverage, maintaining relevance even as modern beverage trends emerge. The rising popularity of green tea in cafes and restaurants has also extended its appeal to younger generations, blending traditional practices with contemporary lifestyles. Such cultural significance strengthens green tea’s market base while ensuring steady consumption, supporting both domestic production and the growing export potential of Vietnam’s tea industry.

Expanding Export Opportunities and Global Demand

Vietnam has established itself as one of the leading green tea exporters globally, which significantly drives the Vietnam green tea market growth. The rising international demand for natural, plant-based beverages has created opportunities for Vietnamese producers to expand into high-potential markets such as Europe, North America, and the Middle East. Competitive pricing, strong production capacity, and favorable climatic conditions for tea cultivation further strengthen Vietnam’s export advantage. Additionally, global consumers are increasingly seeking authentic and sustainably produced green tea, aligning well with Vietnam’s offerings. Government initiatives supporting tea exports and investments in improving quality standards are also contributing factors. This growing export orientation not only supports local farmers and producers but also enhances Vietnam’s position in the global green tea market.

Vietnam Green Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on type, flavor, and distribution channel.

Type Insights:

• Green Tea Bags
• Green Tea Instant Mixes
• Iced Green Tea
• Loose Leaf
• Capsules
• Others

The report has provided a detailed breakup and analysis of the market based on the type. This includes green tea bags, green tea instant mixes, iced green tea, loose leaf, capsules, and others.

Flavor Insights:

• Lemon
• Aloe Vera
• Cinnamon
• Vanilla
• Wild Berry
• Jasmin
• Basil
• Others

A detailed breakup and analysis of the market based on the flavor have also been provided in the report. This includes lemon, aloe vera, cinnamon, vanilla, wild berry, jasmine, basil, and others.

Distribution Channel Insights:

• Supermarkets and Hypermarkets
• Specialty Stores
• Convenience Stores
• Online Stores
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarkets and hypermarkets, specialty stores, convenience stores, online stores, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Green Tea Market News:

• In July 2025, LOF International Dairy Products unveiled its newest offering in Vietnam: LOF Manuka Honey Green Tea. This invigorating drink combines 100% genuine Manuka honey sourced from New Zealand and Australia with the essence of green tea, merging premium natural ingredients with local traditions for a unique and refreshing experience.

Vietnam Green Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam green tea market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam green tea market on the basis of type?
• What is the breakup of the Vietnam green tea market on the basis of flavor?
• What is the breakup of the Vietnam green tea market on the basis of distribution channel?
• What is the breakup of the Vietnam green tea market on the basis of region?
• What are the various stages in the value chain of the Vietnam green tea market? 
• What are the key driving factors and challenges in the Vietnam green tea market?
• What is the structure of the Vietnam green tea market and who are the key players?
• What is the degree of competition in the Vietnam green tea market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam green tea market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam green tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam green tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.