Vietnam Herbal Tea Market Size, Share, Trends and Forecast by Type, Pack Type, Pack Size, Distribution Channel, and Region, 2026-2034

Vietnam Herbal Tea Market Overview:

The Vietnam herbal tea market size reached USD 16.45 Million in 2025. Looking forward, the market is expected to reach USD 26.46 Million by 2034, exhibiting a market growth rate (CAGR) of 5.42% during 2026-2034. The market is driven by rising health and wellness consciousness among Vietnamese consumers seeking natural remedies and functional beverages, the expansion of digital commerce platforms facilitating wider product accessibility across urban and rural areas, and the growing adoption of sustainable and organic tea production practices responding to consumer demand for environmentally responsible products. These factors are collectively expanding the Vietnam herbal tea market share.

Vietnam Herbal Tea Market Trends:

Rising Health and Wellness Consciousness

The Vietnamese tea industry for herbal teas is witnessing a significant market growth fueled by increased consumer concern over health and preventive health habits. While urbanization speeds up and standards of living increase, Vietnamese consumers increasingly place emphasis on beverages that provide functional nutritional benefits beyond mere hydration. The trend is especially evident among the youth segment and middle-class households who actively seek out natural substitutes to sugar-containing drinks and artificial beverages. The increasing incidence of lifestyle diseases has spurred a core shift in consumption patterns, and herbal teas are stepping into the picture as affordability-driven wellness alternatives. Traditional Vietnamese medicinal herbs are making a comeback and evolving with modernization in packaged convenience formats, finding traction with wellness-oriented consumers seeking both preventative and curative properties. This trend is further amplified by increased health education, social media influence, and government initiatives promoting reduced sugar consumption, collectively creating a favorable environment for the Vietnam herbal tea market growth.

Digital Commerce Expansion and Distribution Innovation

The transformation of Vietnam's retail landscape through e-commerce platforms and digital distribution channels is significantly accelerating herbal tea market penetration and accessibility. Online marketplaces such as Shopee, Lazada, and Tiki have revolutionized how Vietnamese consumers discover, evaluate, and purchase herbal tea products, eliminating geographical barriers and enabling direct brand-to-consumer engagement. The digital commerce ecosystem provides herbal tea producers with cost-effective marketing channels, real-time consumer feedback mechanisms, and data-driven insights for product development and positioning strategies. Mobile commerce applications combined with sophisticated delivery networks enable same-day or next-day delivery even in secondary cities, dramatically improving product availability and convenience. This distribution evolution is particularly advantageous for specialty and premium herbal tea brands seeking to differentiate themselves through storytelling, educational content, and transparent sourcing information that resonates with digitally savvy Vietnamese consumers who value authenticity and traceability in their wellness product choices.

Sustainable and Organic Production Practices

Environmental sustainability and organic certification are emerging as critical differentiators within Vietnam's herbal tea sector, reflecting broader global consumer preferences for ethically produced and environmentally responsible products. Vietnamese tea producers are increasingly adopting sustainable farming methodologies, reducing chemical inputs, and pursuing international organic certifications to access premium market segments both domestically and internationally. This transition toward sustainable agriculture not only enhances product quality and safety but also supports biodiversity conservation and improves socioeconomic conditions for smallholder farmers in tea-growing regions. The Vietnamese government's strategic initiatives promoting sustainable agriculture, combined with technical assistance from research institutions, are facilitating knowledge transfer and capacity building across the tea value chain. Premium herbal tea brands are leveraging organic certifications and sustainable production narratives as powerful marketing tools that command price premiums and build consumer loyalty, particularly among environmentally conscious urban millennials and generation consumers who view their purchasing decisions as expressions of personal values and social responsibility.

Vietnam Herbal Tea Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on type, pack type, pack size, and distribution channel.

Type Insights:

• Mixed Blend
  • Herbs and Herbs
  • Herbs and Flower Tea
  • Herbs and Fruit
  • Others
• Single Blend
  • Flower Tea
  • Herbs
  • Fruits

The report has provided a detailed breakup and analysis of the market by type. This includes mixed blend (herbs and herbs, herbs and flower tea, herbs and fruit, and others) and single blend (flower tea, herbs, and fruits).

Pack Type Insights:

• Pouches
• Jars/Cans
• Tea Bags

A detailed breakup and analysis of the market based on the pack type have also been provided in the report. This includes pouches, jars/cans, and tea bags.

Pack Size Insights:

• Upto 120 Grams
• 250 Grams
• Others

The report has provided a detailed breakup and analysis of the market by pack size. This includes upto 120 grams, 250 grams, and others.

Distribution Channel Insights:

• Supermarket and Hypermarket
• Online Store
• Convenience Store
• Specialty Store
• Others

A detailed breakup and analysis of the market based on the distribution channel have also been provided in the report. This includes supermarket and hypermarket, online store, convenience store, specialty store, and others.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Herbal Tea Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam herbal tea market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam herbal tea market on the basis of type?
• What is the breakup of the Vietnam herbal tea market on the basis of pack type?
• What is the breakup of the Vietnam herbal tea market on the basis of pack size?
• What is the breakup of the Vietnam herbal tea market on the basis of distribution channel?
• What is the breakup of the Vietnam herbal tea market on the basis of region?
• What are the various stages in the value chain of the Vietnam herbal tea market?
• What are the key driving factors and challenges in the Vietnam herbal tea market?
• What is the structure of the Vietnam herbal tea market and who are the key players?
• What is the degree of competition in the Vietnam herbal tea market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam herbal tea market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam herbal tea market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam herbal tea industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.