Vietnam Hotel and Hospitality Management Software Market Size, Share, Trends and Forecast by Type, Hotel Type, Deployment, and Region, 2026-2034

Vietnam Hotel and Hospitality Management Software Market Overview:

The Vietnam hotel and hospitality management software market size reached USD 15.47 Million in 2025. The market is projected to reach USD 22.69 Million by 2034, exhibiting a growth rate (CAGR) of 4.35% during 2026-2034. The market is driven by government-led digital transformation initiatives accelerating smart tourism ecosystems, rising adoption of cloud-based property management systems and AI-powered automation solutions, and post-pandemic recovery driving technology investment to enhance operational efficiency and guest experience. Additionally, Vietnam's rapidly expanding tourism infrastructure, increasing international visitor arrivals, and the growing digitalization of hospitality operations are expanding the Vietnam hotel and hospitality management software market share.

Vietnam Hotel and Hospitality Management Software Market Trends:

Government-Led Digital Transformation Initiatives

Vietnam's government has emerged as a driving force behind the digital transformation of the hospitality sector through comprehensive national initiatives and strategic infrastructure development. The Ministry of Culture, Sports and Tourism has prioritized the creation of a unified smart tourism ecosystem designed to strengthen state management capabilities, support private tourism businesses, and enhance the overall visitor journey. Throughout 2024, the ministry established multiple sets of criteria to evaluate the national digital platform for tourism management and business, assessing the efficiency of smart tourism destinations across the country. The government provided extensive guidance and training to local authorities and businesses on digital transformation implementation while simultaneously advancing three major nationwide projects: heritage digitalization, smart tourism infrastructure, and operations center development. These coordinated efforts have created a favorable environment for hospitality management software adoption, as hotels and resorts recognize the necessity of integrating with national digital platforms to remain competitive. In August 2025, the Vietnam National Authority of Tourism launched the national tourism data platform "Visit Vietnam" in Quang Ninh province, representing a milestone in building a public-private tourism data ecosystem that connects information from multiple sources. This comprehensive digital platform integrates cutting-edge technologies, featuring an AI Travel Assistant capable of automated trip planning and service bookings for users. The ecosystem includes the "Vietnam Travel" mobile app, the "Tourism Management and Business" system, a national tourism database, e-ticketing services, and coordinated communication channels across major social media platforms including Facebook, Instagram, YouTube, Twitter, and TikTok. The development roadmap envisions the platform evolving into a comprehensive super app for tourism by 2027, allowing one-touch ticket booking and multimedia integration, which will require hotels to adopt compatible management systems to participate effectively in this national digital ecosystem.

Rising Adoption of Cloud-Based Property Management Systems and AI-Powered Automation Solutions

The Vietnam hotel and hospitality management software market growth is being propelled by a fundamental shift from legacy on-premise systems to modern cloud-based platforms that offer superior scalability, remote accessibility, and cost-effectiveness. This transition has been particularly pronounced among small and medium-sized hotel operators who previously found enterprise-grade management systems financially prohibitive. Cloud-based solutions eliminate the need for substantial upfront investments in hardware infrastructure while providing access to sophisticated features such as real-time inventory management, integrated channel management, automated revenue optimization, and comprehensive guest data analytics. The growing adoption of artificial intelligence and machine learning technologies within these platforms has further enhanced their value proposition, enabling hotels to automate routine operations, deliver personalized guest experiences, and make data-driven decisions with unprecedented accuracy. AI-powered chatbots and virtual assistants have become increasingly common, handling guest inquiries, managing reservations, and providing round-the-clock customer support in multiple languages, a critical capability in Vietnam's international tourism market. In February 2025, Absolute Hotel Services Group, one of the fastest-growing hospitality management and branding companies in Asia with regional offices in Thailand, Vietnam, Indonesia, Hong Kong, India, the Middle East, and Europe, selected Oracle OPERA Cloud and Simphony Cloud Point of Sale platforms for all its AHS-branded properties worldwide. The company began the rollout across 23 properties, accounting for 3,600 rooms, in late 2024, with remaining locations expected to be transitioned by early 2026. With connected, intelligent applications running on a common data platform, Absolute aims to glean the insights needed to operate more efficiently, enhance guest experiences, and support revenue growth. This adoption pattern reflects a broader industry trend where operators are consolidating disparate systems into unified cloud platforms that integrate property management, point-of-sale, customer relationship management, and business intelligence capabilities into a single, cohesive technology stack.

Post-Pandemic Recovery Driving Technology Investment to Enhance Operational Efficiency and Guest Experience

Vietnam's hospitality sector has experienced a remarkable post-pandemic recovery, with international visitor arrivals reaching over 17.5 Million in 2024, representing a 38.9% year-on-year increase, while domestic tourism saw 110 Million travelers. Total tourism revenue surged to 850 Trillion VND (33.4 Billion USD), up 23.8% from the previous year. This rapid rebound has intensified competitive pressures within the hospitality industry, compelling hotels to invest in management software that can deliver operational efficiency gains and superior guest experiences. The pandemic fundamentally altered traveler expectations, with guests now demanding contactless services, mobile check-in capabilities, digital payment options, and personalized experiences delivered through technology. Hotels that previously delayed digital investments have recognized that modern management software is no longer optional but essential for survival in a market increasingly dominated by tech-savvy travelers who research, book, and engage with hotels primarily through digital channels. Throughout 2024, Vietnamese hotels adopted digital tools such as mobile check-ins, app-based concierge services, and AI-powered guest recommendation systems to meet these evolving expectations. The focus on personalization has driven demand for software platforms that can aggregate and analyze guest data across multiple touchpoints, enabling hotels to tailor services, anticipate needs, and deliver differentiated experiences that drive loyalty and positive reviews. Revenue management capabilities embedded within modern hotel management systems have become particularly valuable as operators navigate volatile demand patterns and intense pricing competition. These systems leverage sophisticated algorithms to optimize room rates dynamically based on real-time market conditions, competitor pricing, seasonal trends, and historical booking patterns. The emphasis on operational efficiency has also driven adoption, as hotels face persistent labor shortages and rising wage costs. Management software that automates routine tasks such as housekeeping assignments, maintenance scheduling, inventory management, and guest communications enables properties to maintain service quality with leaner staffing models, directly improving profitability in a margin-constrained environment.

Vietnam Hotel and Hospitality Management Software Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2026-2034. Our report has categorized the market based on type, hotel type, and deployment.

Type Insights:

• Hotel Operation Management System
• Integrated Security System
• Hotel Building Automation System
• Guest Service Management System
• Integrated Communication Technology Solutions

The report has provided a detailed breakup and analysis of the market based on the type. This includes hotel operation management system, integrated security system, hotel building automation system, guest service management system, and integrated communication technology solutions.

Hotel Type Insights:

• Business Hotels
• Heritage and Boutique Hotels
• Resorts and Spas

A detailed breakup and analysis of the market based on the hotel type have also been provided in the report. This includes business hotels, heritage and boutique hotels, and resorts and spas.

Deployment Insights:

• Cloud-based
• On-premises

The report has provided a detailed breakup and analysis of the market based on the deployment. This includes cloud-based and on-premises.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all the major regional markets, which include Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Hotel and Hospitality Management Software Market News:

• October 2024: Cloudbeds unveiled Cloudbeds Intelligence at its Passport User Conference, marking the hospitality industry's first causal and multimodal AI-powered "smart hospitality engine." This innovative platform layer harnesses multimodal AI, which integrates multiple types of data including images and text, and causal AI, which identifies cause-and-effect relationships, to enable accurate decision-making for unified commercial strategies. The system is projected to increase RevPAR by up to 15% and boost occupancy rates by up to 10% while maintaining efficient workflows with existing hotel staff.
• January 2025: Mews, the industry-leading hospitality cloud provider, acquired Clarity Hospitality Software Solutions, which provides property and event management systems to hundreds of hotel groups, event venues, and independent hotels across the Asia-Pacific region and the United Kingdom. This acquisition expanded Mews' capabilities in the APAC market, integrating advanced property management and distribution tools tailored for mid-size and independent hotels.

Vietnam Hotel and Hospitality Management Software Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam hotel and hospitality management software market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam hotel and hospitality management software market on the basis of type?
• What is the breakup of the Vietnam hotel and hospitality management software market on the basis of hotel type?
• What is the breakup of the Vietnam hotel and hospitality management software market on the basis of deployment?
• What is the breakup of the Vietnam hotel and hospitality management software market on the basis of region?
• What are the various stages in the value chain of the Vietnam hotel and hospitality management software market?
• What are the key driving factors and challenges in the Vietnam hotel and hospitality management software market?
• What is the structure of the Vietnam hotel and hospitality management software market and who are the key players?
• What is the degree of competition in the Vietnam hotel and hospitality management software market?

Key Benefits for Stakeholders:

• IMARC's industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam hotel and hospitality management software market from 2020-2034.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam hotel and hospitality management software market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam hotel and hospitality management software industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.