Vietnam Leisure Travel Market

Vietnam Leisure Travel Market Overview:

The Vietnam leisure travel market size reached USD 3,724.64 Million in 2024. Looking forward, the market is projected to reach USD 6,693.65 Million by 2033, exhibiting a growth rate (CAGR) of 6.73% during 2025-2033. The market is supported by Vietnam’s blend of cultural heritage, scenic coastlines, and UNESCO-recognized sites, which continue to attract both international and domestic travelers. Infrastructure investments in airports, highways, and hospitality strengthen accessibility and enhance visitor experiences, while favorable visa policies expand inbound flows. Sustainability initiatives, coupled with diversification into eco-tourism, wellness, and adventure travel, reduce dependence on seasonal coastal demand, further augmenting the Vietnam leisure travel market share.

Vietnam Leisure Travel Market Trends:

Cultural Heritage and Natural Landscapes

Vietnam’s leisure travel sector is deeply rooted in its cultural richness and natural diversity, offering a blend of historical cities, UNESCO sites, and scenic landscapes. Hanoi and Ho Chi Minh City serve as major cultural gateways, featuring French colonial architecture, museums, and vibrant street markets. Ha Long Bay, with its limestone karsts, and Hoi An, known for its preserved heritage town, remain iconic destinations. Beyond established attractions, emerging sites in provinces such as Ninh Binh and Phu Yen are drawing interest, supported by infrastructure development and government-led tourism campaigns. Vietnam welcomed 17.5 million international visitors in 2024, a 39.5% jump over 2023, recovering to 97.6% of pre-pandemic levels. By the first five months of 2025, arrivals surged another 21.3% year-over-year, surpassing 9.2 million inbound visitors. Coastal resorts in Da Nang, Nha Trang, and Phu Quoc cater to international and domestic travelers seeking luxury beach experiences, while the Mekong Delta appeals with river-based tourism and cultural immersion. Culinary tourism has grown significantly as Vietnamese cuisine gains international acclaim, attracting travelers seeking authentic food journeys. This combination of cultural, coastal, and experiential offerings strengthens Vietnam leisure market growth.

Government Policies, Infrastructure and Connectivity

Government initiatives have played a central role in expanding Vietnam’s tourism economy, with a focus on improving accessibility, capacity, and investment attractiveness. Airport expansions in Hanoi, Ho Chi Minh City, and Da Nang enhance international connectivity, while regional airports increase access to secondary destinations. Investments in expressways and high-speed rail projects support domestic travel and shorten transit times between major cities and coastal hubs. Visa exemptions for key markets, combined with digitalized e-visa services, have improved entry convenience for international visitors. Policy measures also encourage public-private partnerships for resort development, eco-tourism projects, and smart city tourism infrastructure. In 2024, the sector contributed a record đ770.8 trillion (approx. USD 32 Billion) to the economy, 13% above 2019. Domestic travelers spent an all-time high of đ434.7 Trillion, 20% higher than 2019, while international visitor spending reached đ264.8 Trillion, still 4% behind pre-pandemic numbers. The hospitality industry is benefiting from expanded hotel chains, boutique resorts, and serviced apartments, catering to diverse traveler demographics. By aligning infrastructure improvements with liberalized travel policies, Vietnam is strengthening its leisure travel ecosystem and accommodating growing inbound and domestic demand.

Vietnam Leisure Travel Market Segmentation:

IMARC Group provides an analysis of the key trends in each segment of the market, along with forecasts at the country and regional levels for 2025-2033. Our report has categorized the market based on traveler type, age group, expenditure type, and sales channel.

Traveler Type Insights:

• Solo
• Group

The report has provided a detailed breakup and analysis of the market based on the traveler type. This includes solo and group.

Age Group Insights:

• Baby Boomers
• Generation X
• Millennial
• Generation Z

The report has provided a detailed breakup and analysis of the market based on the age group. This includes baby boomers, generation X, millennial, and generation Z.

Expenditure Type Insights:

• Lodging
• Transportation
• Food and Beverages
• Events and Entertainment
• Others

The report has provided a detailed breakup and analysis of the market based on the expenditure type. This includes lodging, transportation, food and beverages, events and entertainment, and others.

Sales Channel Insights:

• Conventional Channel
• Online Channel

The report has provided a detailed breakup and analysis of the market based on the sales channel. This includes conventional channel and online channel.

Regional Insights:

• Northern Vietnam
• Central Vietnam
• Southern Vietnam

The report has also provided a comprehensive analysis of all major regional markets. This includes Northern Vietnam, Central Vietnam, and Southern Vietnam.

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Vietnam Leisure Travel Market Report Coverage:

Key Questions Answered in This Report:

• How has the Vietnam leisure travel market performed so far and how will it perform in the coming years?
• What is the breakup of the Vietnam leisure travel market on the basis of traveler type?
• What is the breakup of the Vietnam leisure travel market on the basis of age group?
• What is the breakup of the Vietnam leisure travel market on the basis of expenditure type?
• What is the breakup of the Vietnam leisure travel market on the basis of sales channel?
•  What is the breakup of the Vietnam leisure travel market on the basis of region?
• What are the various stages in the value chain of the Vietnam leisure travel market? 
• What are the key driving factors and challenges in the Vietnam leisure travel market?
• What is the structure of the Vietnam leisure travel market and who are the key players?
• What is the degree of competition in the Vietnam leisure travel market? 

Key Benefits for Stakeholders:

• IMARC’s industry report offers a comprehensive quantitative analysis of various market segments, historical and current market trends, market forecasts, and dynamics of the Vietnam leisure travel market from 2019-2033.
• The research report provides the latest information on the market drivers, challenges, and opportunities in the Vietnam leisure travel market.
• Porter's five forces analysis assist stakeholders in assessing the impact of new entrants, competitive rivalry, supplier power, buyer power, and the threat of substitution. It helps stakeholders to analyze the level of competition within the Vietnam leisure travel industry and its attractiveness.
• Competitive landscape allows stakeholders to understand their competitive environment and provides an insight into the current positions of key players in the market.